{"id":20178,"date":"2022-10-04T10:28:48","date_gmt":"2022-10-04T10:28:48","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-push-to-revive-tourism-sector"},"modified":"2022-10-04T11:01:19","modified_gmt":"2022-10-04T11:01:19","slug":"new-push-to-revive-tourism-sector","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-push-to-revive-tourism-sector","title":{"rendered":"New push to revive tourism sector"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>THE Lesotho Tourism Development Corporation (LTDC) says it has already begun collecting the tourism levy since August 18. The LTDC says it hopes the number of businesses will increase as time goes by.<\/p>\n

However, they cannot ascertain how many businesses they will have registered by the end of the year. This was disclosed by the Head of Strategic Marketing Tebello Thola on Tuesday during the celebration of Tourism Day.<\/p>\n

Thola said the 108 enterprises are a milestone for the Lesotho tourism industry. He said the tourism sector was badly affected by the Covid-19 pandemic.<\/p>\n

\u201cDespite all these challenges tourism has been striving to promote and market the tourism industry globally,\u201d Thola said.<\/p>\n

\u201cThis means the tourism levy is doing quite well and we are expecting to collect (more) revenue,\u201d he said.<\/p>\n

He said the tourism levy is aimed at capacity building, training, and promoting Lesotho as a tourism destination globally, regionally, and locally. He encouraged other businesses in the tourism industry to come forward and register.<\/p>\n

Thola said they developed a strategic vision in 2013. He said the corporation\u2019s strategic plan aims at bringing forth the strategies which will help to promote Lesotho as a tourism destination, especially locally.<\/p>\n

In addition, he said they have realised that during the Covid-19 pandemic, restrictions were put in place to hinder movement. \u201cHowever, there were a lot of adventurous activities by the private sector to promote tourism,\u201d he said.<\/p>\n

Thola said they are working hard to ensure that there is road access to \u2019Maletsunyane waterfall so that the place can be easily reached. On the other hand, the Assurance and Compliance Specialist, Advocate Makhetha Mot\u0161oari, said the idea is to rethink tourism to see how it can create jobs for all and bring communities together.<\/p>\n

Advocate Mot\u0161oari said it is also about showcasing how tourism can generate growth in Lesotho and a positive transformation in the lives of the people of Lesotho.<\/p>\n

He said the focus for this year has to be on reviewing the growth and increase of the tourism sector, rethinking and redeveloping tourism after the Covid-19 pandemic.<\/p>\n

Advocate Mot\u0161oari said tourism needs to be protected and promoted by spreading awareness of sustainable tourism as well as supporting legislation that promotes sustainable tourism.<\/p>\n

\u201cAs we rethink tourism and make it sustainable for all relevant sectors, we should also look at the relations between different stakeholders such as tourists, government, local community, and businesses,\u201d Advocate Mot\u0161oari said.<\/p>\n

One of the stakeholder representatives from the Lesotho National Development Corporation (LNDC), T\u0161epang Hatasi, said in 2018 the LTDC conducted a study that revealed that the tourism revenue of Lesotho was about M815 million per year.<\/p>\n

He said after textile and the government, tourism tends out to be the biggest employer. \u201cThis shows that tourism can be a sustainable backbone in the country and it needs to be taken seriously,\u201d Hatasi said. He pledged that the LNDC is going to collaborate strongly with the LTDC to ensure that the tourism industry is revived and strengthened.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. THE Lesotho Tourism Development Corporation (LTDC) says it has already begun collecting the tourism levy since August 18. The LTDC says it hopes the number of businesses will increase as time goes by. However, they cannot ascertain how many businesses they will have registered by the end of the year. This was […]<\/p>\n","protected":false},"author":84,"featured_media":20177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,7,8,16],"tags":[233,246,245],"class_list":["post-20178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-head-lines","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-lesotho"],"yoast_head":"\nNew push to revive tourism sector - Lesotho<\/title>\n<meta name=\"description\" content=\"THE Lesotho Tourism Development Corporation (LTDC) says it has already begun collecting the tourism levy since August 18 ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-push-to-revive-tourism-sector\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New push to revive tourism sector\" \/>\n<meta property=\"og:description\" content=\"THE Lesotho Tourism Development Corporation (LTDC) says it has already begun collecting the tourism levy since August 18 ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-push-to-revive-tourism-sector\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T10:28:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-04T11:01:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/10\/postQueueImg_14-633c125c75e00.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-push-to-revive-tourism-sector#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-push-to-revive-tourism-sector\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"New push to revive tourism sector\",\"datePublished\":\"2022-10-04T10:28:48+00:00\",\"dateModified\":\"2022-10-04T11:01:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-push-to-revive-tourism-sector\"},\"wordCount\":520,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-push-to-revive-tourism-sector#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/10\/postQueueImg_14-633c125c75e00.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"Lesotho\"],\"articleSection\":[\"all news\",\"economy\",\"head lines\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-push-to-revive-tourism-sector#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-push-to-revive-tourism-sector\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-push-to-revive-tourism-sector\",\"name\":\"New push to revive tourism sector - 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