{"id":20611,"date":"2022-10-17T12:53:17","date_gmt":"2022-10-17T12:53:17","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/snapchat-to-cut-a-fifth-of-jobs"},"modified":"2022-10-17T13:08:42","modified_gmt":"2022-10-17T13:08:42","slug":"snapchat-to-cut-a-fifth-of-jobs","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/snapchat-to-cut-a-fifth-of-jobs","title":{"rendered":"Snapchat to cut a fifth of jobs"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>Snapchat will lay off 20% of its staff and shut down a string of new projects. About 1,200 employees will lose their jobs in the restructuring which had been expected after a year of poor financial results.<\/p>\n

The company was worth $130bn (112bn) a year ago. It\u2019s now valued at less than $20bn (\u00a317bn). Snapchat said the cuts would help the company save an estimated $500m (430m) in annual costs.<\/p>\n

The company\u2019s CEO said the changes would be \u201cdifficult\u201d. Despite reducing spending in some areas, Snapchat must now \u201cface the consequences of our lower revenue growth and adapt to the market environment,\u201d its CEO Evan Spiegel said.<\/p>\n

Mr Spiegel said he wanted to focus the company\u2019s attention on its traditional lifeblood \u2013 making money from advertising. It means the jettisoning of projects like mobile games and Pixy, the small drone designed to take selfies.<\/p>\n

Social media companies like Snapchat, Meta and Twitter have all struggled recently as the vast majority of their revenues are based on advertising. However, high inflation and a nervousness around the state of the global economy has left many advertisers reluctant to spend.<\/p>\n

Snapchat has also been affected by privacy updates by Apple \u2013 introduced last year. The changes have made it more difficult for advertisers to track people on their phones \u2013 which makes targeted adverts less focussed.<\/p>\n

The reason why social media companies can charge so much to advertisers is because they hold so much information about its users. Without that information, advertisers are less willing to spend.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. Snapchat will lay off 20% of its staff and shut down a string of new projects. About 1,200 employees will lose their jobs in the restructuring which had been expected after a year of poor financial results. The company was worth $130bn (112bn) a year ago. It\u2019s now valued at less than […]<\/p>\n","protected":false},"author":84,"featured_media":20610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,246,1233,245],"class_list":["post-20611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-lesotho","tag-information","tag-lesotho"],"yoast_head":"\nSnapchat to cut a fifth of jobs - Lesotho<\/title>\n<meta name=\"description\" content=\"Snapchat will lay off 20% of its staff and shut down a string of new projects. 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