{"id":21498,"date":"2022-11-11T11:41:31","date_gmt":"2022-11-11T11:41:31","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/twitter-elon-musk-blames-activist-groups-for-earnings-drop"},"modified":"2022-11-11T11:58:41","modified_gmt":"2022-11-11T11:58:41","slug":"twitter-elon-musk-blames-activist-groups-for-earnings-drop","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/twitter-elon-musk-blames-activist-groups-for-earnings-drop","title":{"rendered":"Twitter: Elon Musk blames \u2018activist groups\u2019 for earnings drop"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>Elon Musk, the new owner of Twitter, has blamed \u201cactivist groups pressuring advertisers\u201d for a \u201cmassive drop in revenue\u201d as the company makes sweeping job cuts in an effort to save money.<\/p>\n

The billionaire owner of Tesla tweeted that \u201cactivists\u201d raising concerns about how Twitter is moderated are \u201ctrying to destroy free speech in America\u201d. It came as Twitter made widespread job cuts around the world on Friday. Reports suggested that thousands of staff lost their jobs.<\/p>\n

Yoel Roth, the company\u2019s head of safety and integrity, appeared to confirm in a tweet thread that \u201capproximately 50%\u201d of Twitter\u2019s workforce had been cut company-wide.<\/p>\n

He added that most of the 2,000+ content moderators \u201cworking on front-line review were not impacted\u201d by the cuts. Mr Musk posted his own comments, saying he was presented \u201cno choice\u201d over what he called Twitter\u2019s \u201creduction in force\u201d, as the company was losing $4m (\u00a33.51m) a day.<\/p>\n

He insisted that all those losing their jobs were offered three months of severance pay, \u201cwhich is 50% more than legally required\u201d. Addressing the topic of content moderation, he said Twitter\u2019s \u201cstrong commitment\u201d remained \u201cabsolutely unchanged\u201d.<\/p>\n

Online safety groups and campaigners have expressed concerns about Mr Musk\u2019s plans to relax content moderation and reverse permanent Twitter bans given to controversial figures, including former US president Donald Trump.<\/p>\n

An internal email sent to staff earlier on Friday said the mass job cuts were \u201cunfortunately necessary to ensure the company\u2019s success moving forward\u201d. Staff confirmed on Twitter they had been logged out of work laptops and Slack, a messaging system.<\/p>\n

Many staff revealed that they had been axed in posts on the platform, painting a picture of cuts that spanned the globe and hit departments that ranged from marketing to engineering. They included communications, content curation, and product development employees.<\/p>\n

A team that focused on research into how Twitter uses algorithms \u2013 an issue that was a priority for Mr Musk \u2013 was also sacked, according to a tweet from a former senior manager at the company.<\/p>\n

But that was later denied. Almost all of Twitter\u2019s revenue currently comes from advertising and Volkswagen is among the brands that has stopped spending with it since Mr Musk bought the social media company.<\/p>\n

\u201cWe are closely monitoring the situation and will decide about next steps depending on its evolvement,\u201d Europe\u2019s biggest carmaker said.<\/p>\n

On Thursday, food manufacturer General Mills, which owns brands including Cheerios and Lucky Charms, did the same. It said it was continuing to monitor the social media company\u2019s \u201cnew direction\u201d and wanted to \u201cevaluate [its] marketing spend\u201d.<\/p>\n

Other brands to have paused paid activity on the platform include car firms General Motors and Audi, and drugs giant Pfizer. Mr Musk has been looking for ways to cut costs and make money in different ways from the platform, including plans to charge a monthly subscription fee for users to be verified on the platform.<\/p>\n

He also proposed that those paying the $8 per month fee would get their Tweets boosted in replies, mentions, and searches, prompting criticism from some people on Twitter that he was creating a two-tier system that would benefit those willing to pay.<\/p>\n

Twitter employees filed a class action lawsuit on Thursday which argued the company was making big job cuts without giving 60 days\u2019 notice, in violation of federal and Californian law.<\/p>\n

The lawsuit also asked the San Francisco federal court to order Twitter not to ask sacked employees to sign documents waiving their rights without telling them about the court case.<\/p>\n

Shannon Liss-Riordan, the lawyer co-ordinating the case, said: \u201cWe filed this federal complaint to ensure that Twitter be held accountable to our laws and to aid Twitter employees by helping them understand their rights.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. Elon Musk, the new owner of Twitter, has blamed \u201cactivist groups pressuring advertisers\u201d for a \u201cmassive drop in revenue\u201d as the company makes sweeping job cuts in an effort to save money. The billionaire owner of Tesla tweeted that \u201cactivists\u201d raising concerns about how Twitter is moderated are \u201ctrying to destroy free […]<\/p>\n","protected":false},"author":84,"featured_media":21497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,246,245,1925],"class_list":["post-21498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-lesotho","tag-lesotho","tag-musk"],"yoast_head":"\nTwitter: Elon Musk blames \u2018activist groups\u2019 for earnings drop - Lesotho<\/title>\n<meta name=\"description\" content=\"Elon Musk, the new owner of Twitter, has blamed \u201cactivist groups pressuring advertisers\u201d for a \u201cmassive drop in revenue\u201d ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/twitter-elon-musk-blames-activist-groups-for-earnings-drop\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter: Elon Musk blames \u2018activist groups\u2019 for earnings drop\" \/>\n<meta property=\"og:description\" content=\"Elon Musk, the new owner of Twitter, has blamed \u201cactivist groups pressuring advertisers\u201d for a \u201cmassive drop in revenue\u201d ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/twitter-elon-musk-blames-activist-groups-for-earnings-drop\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-11T11:41:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-11T11:58:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/11\/postQueueImg_20-636e38cd7c879.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"976\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/twitter-elon-musk-blames-activist-groups-for-earnings-drop#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/twitter-elon-musk-blames-activist-groups-for-earnings-drop\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Twitter: Elon Musk blames \u2018activist groups\u2019 for earnings drop\",\"datePublished\":\"2022-11-11T11:41:31+00:00\",\"dateModified\":\"2022-11-11T11:58:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/twitter-elon-musk-blames-activist-groups-for-earnings-drop\"},\"wordCount\":642,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/twitter-elon-musk-blames-activist-groups-for-earnings-drop#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/11\/postQueueImg_20-636e38cd7c879.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"Lesotho\",\"Musk\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/twitter-elon-musk-blames-activist-groups-for-earnings-drop#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/twitter-elon-musk-blames-activist-groups-for-earnings-drop\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/twitter-elon-musk-blames-activist-groups-for-earnings-drop\",\"name\":\"Twitter: Elon Musk blames \u2018activist groups\u2019 for earnings drop - 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