{"id":22238,"date":"2022-11-30T08:21:36","date_gmt":"2022-11-30T08:21:36","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/a-shoe-brand-with-style"},"modified":"2022-11-30T08:49:37","modified_gmt":"2022-11-30T08:49:37","slug":"a-shoe-brand-with-style","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/a-shoe-brand-with-style","title":{"rendered":"A shoe brand with style"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>FALL down seven times, rise up eight. This Japanese adage sums up Masibo Mohlakola\u2019s journey in the treacherous world of business. Growing up in the rural, mountainous area of Semonkong, about 80 kilometres south-east of Maseru, Mohlakola experienced poverty that nearly robbed him of an opportunity to pursue education.<\/p>\n

The 30-year-old wriggled out of poverty and is now leading a business, the first of its kind in Lesotho, which is rapidly making an impact in the market.<\/p>\n

His innovation, honed through the many falls he experienced, led him to think of how the Basotho traditional attire and the country\u2019s geographic features could be turned into a viable business venture.<\/p>\n

Mohlakola and his partner, Pusetso Solane, have come up with a shoe brand that they have blended with Lesotho\u2019s mokorotlo hat, which itself is a depiction of the Qiloane Mountain.<\/p>\n

Both the hat and the mountain are national symbols that also feature on Lesotho\u2019s banknotes. So much has been taken for granted about the evolution of the dress over time and the symbolic meanings that have been attached to different dress practices.<\/p>\n

\u201cWe felt a need to bring one of our Basotho clothing symbols into our modern lifestyle so that it can be forever remembered,\u201d said Mohlakola.<\/p>\n

He calls his brand \u201cBe Nice Authentically\u201d or BNA, which has now become the talk of the town. It is also making waves on social media. He said the BNA is the first trainer-shoe brand in Lesotho to join the Basotho culture and a modern lifestyle.<\/p>\n

The trainers have the Mokorotlo symbol all over them. The uniquely styled trainers come in different colours and a unique style. According to an article by Andrew Knapp on The Design Train for Clarens Butterfly Beds, Mokorotlo is said to depict the mountaintop of Mount Qiloane that sits beside the Thaba-Bosiu plateau.<\/p>\n

Mokorotlo is the object which was used to cast rulings in customary courts, similar to the symbolism of a gavel which is seen in western societies. Mohlakola said after trying several businesses which ended up failing, they thought of coming up with their own shoe brand.<\/p>\n

The hardships of his growing up, however, are the ones that have molded Mohlakola into the man he is today. Mohlakola grew up in a family of four siblings and he is the youngest.<\/p>\n

\u201cI was forced to enter into business at an early stage when I was still in high school.<\/p>\n

\u201cMy father was unemployed and as a result there were times when payment for my school fees was delayed,\u201d he said.<\/p>\n

He recalls how he used to joke about his frequent expulsion from school due to failure to pay school fees as a means to cover up his embarrassment. This affected him academically and emotionally.<\/p>\n

\u201cI had to repeat Form C,\u201d he said. His financial problems took a huge toll on him.<\/p>\n

\u201cIt reached a point where it was a struggle to get proper uniform.<\/p>\n

This was affecting my confidence, hence my poor class performance,\u201d recalled Mohlakola, who had to forego playing with friends after school and during weekends to take part-time jobs.<\/p>\n

He said he was introduced to carpentry which gave him some income to buy school uniforms and help pay household bills. \u201cAs much as I had to grow up at an early age, this instilled in me an entrepreneurial mindset,\u2019\u2019 he said.<\/p>\n

He said the wage of M60 each week for part-time jobs made a difference. \u201cA pair of school trousers was around M70 then. \u201d However, he had to learn the hard way how to balance school and work.<\/p>\n

\u201cI did not have time to read so I had to vigorously participate in class so that I could grasp the concepts,\u201d he said.<\/p>\n

Mohlakola said after completing Cambridge Overseas School Certificate (COSC) \u201cwith poor results I was now expected to work full time as an adult. \u201d While he was still working, Mohlakola says he engaged in so many advocacy community programmes.<\/p>\n

However, he said he got \u201ctoo much pressure\u201d from his friends who were pursuing tertiary education and this forced him to rewrite exams in 2012. \u201cI did not have time to study and I failed again.<\/p>\n

I wanted so badly to have at least a qualification,\u201d he said. Due to his interaction with various people, Mohlakola got the chance to work in South Africa as a horse caretaker for three months.<\/p>\n

He returned home with about M7 000, which he had planned to use to supplement his COSC. However, he says he found his family in deep financial distress and he used the money to ease the situation.<\/p>\n

Mohlakola had to swallow his pride and ask for help. He opened up about his problems and plans to some ladies who were working in the area as Peace Corps while he was participating in one of Semonkong tourism projects.<\/p>\n

Peace Corps is an independent agency and programme of the United States government that trains and deploys volunteers to provide international development assistance.<\/p>\n

The two women contributed to pay the fees that he owed, providing him with a chance to return to school. \u201cHowever, the challenge was on how I would finance my daily school needs.<\/p>\n

\u201d He talked to one woman who was working remotely from Semonkong to give him a job as a house helper. After passing his COSC examinations, he enrolled with the National University of Lesotho under the Social Work programme in 2019.<\/p>\n

He said since the passion of entrepreneurship \u201cwas flowing in my blood\u201d, he thought of what he could do to increase his income streams. \u201cWith my first Manpower (the government\u2019s scholarship agency) lump sum, I bought carpentry equipment.<\/p>\n

I would make student tables on weekends and in my spare time,\u201d he recalls. That was where he met Solane, who was also studying social work and doing photography in his spare time.<\/p>\n

\u201cWe started a clothing brand called Dynamites. However, the business failed. \u201d<\/p>\n

Nonetheless, he said they felt a business idea around what they had been trying could be viable. \u201cWe could not let it go just like that. \u201d The duo spent some nights discussing business ideas.<\/p>\n

\u201cWe then thought that the Basotho culture was on the wane. We thought about what we could do about it. We were seeking to merge culture with entrepreneurship,\u201d he said. That is how the idea of the BNA brand was born.<\/p>\n

Mohlakola said they approached one of South Africa\u2019s shoe manufacturing companies, presented their style and the quality they wanted. He said after the design was complete, they had to go through testing.<\/p>\n

He said they then scored a durability test result of over 75 percent from China. He said since all the processes were financed through their pockets, there was a bit of delay.<\/p>\n

But the feedback has been \u201camazing\u201d since the product was introduced into the market, said Mohlakola. \u201cMany people are proud to see our cultural symbol on a modern sneaker.
\n\u201cLast month we received about 15 orders for cash. We have received more orders of around 50,\u201d he said.<\/p>\n

Despite the positive response, Mohlakola says some people associate them with scams since the business is still new in the market. \u201cThis makes it hard for interested people to place orders and process payment online.<\/p>\n

\u201cWe also have faced challenges related to financial constraints which limit us from producing more shoes of various sizes and colours on the go.<\/p>\n

We still produce on orders placed,\u201d he said. Looking ahead, Mohlakola says they want to open up a big manufacturing firm in Lesotho which would create more jobs for Basotho.<\/p>\n

He says they also want their brand to reach international markets where the brand will become a representation of the Basotho culture. \u201cWe want our culture to be known globally while accommodating everyone. This is not only our brand, but it\u2019s the country\u2019s brand,\u201d he says.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. FALL down seven times, rise up eight. This Japanese adage sums up Masibo Mohlakola\u2019s journey in the treacherous world of business. Growing up in the rural, mountainous area of Semonkong, about 80 kilometres south-east of Maseru, Mohlakola experienced poverty that nearly robbed him of an opportunity to pursue education. The 30-year-old wriggled […]<\/p>\n","protected":false},"author":84,"featured_media":22237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[233,246,810,245],"class_list":["post-22238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-africa-press","tag-africa-press-lesotho","tag-business","tag-lesotho"],"yoast_head":"\nA shoe brand with style - Lesotho<\/title>\n<meta name=\"description\" content=\"FALL down seven times, rise up eight. 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