{"id":22630,"date":"2022-12-11T12:33:56","date_gmt":"2022-12-11T12:33:56","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/the-dream-rosehip-farms"},"modified":"2022-12-11T13:12:16","modified_gmt":"2022-12-11T13:12:16","slug":"the-dream-rosehip-farms","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/the-dream-rosehip-farms","title":{"rendered":"The dream rosehip farms"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>Many of life\u2019s failures are people who did not realise how close they were when they gave up. That famous quotation is attributed to Thomas Edison, the man who invented the electric lightbulb that has proven to be arguably one the greatest inventions mankind has ever made.<\/p>\n

Miloane Mokhobo was in that bracket of men who were close to quitting when the going got tough. That was not because he had not tried. He had experimented with several business ideas which had all spectacularly failed.<\/p>\n

His worst moment came in 2016 when he took a flight to Nairobi, Kenya, to pitch a business idea, blowing M22 000 on the trip only to be informed on his arrival there that the meeting had been cancelled.<\/p>\n

A year later, Mokhobo began a cosmetics manufacturing business. He packaged petroleum jelly (Vaseline) and olive oil for cosmetic use. \u201cWe invested M24 000 in that business and it too failed,\u201d he says.<\/p>\n

\u201cIt was one of the most painful moments for me.<\/p>\n

\u201d He then hit the streets selling T-shirts and sweaters which were printed \u2018Lesotho Mzuku\u2019 and \u2018Haeso Mzuku\u2019.<\/p>\n

He says there was a time when he felt like he had already invested too much energy and resources in business but all without tangible results. \u201cI felt like without it there was no bright future for me, it was a matter of do or die,\u201d he says.<\/p>\n

It was these failures that were to soon act as a launch-pad for a thriving multi-million agribusiness. In 2019, Mokhobo set up Wild Plants Growers (Pty) Ltd which is based in Mohale\u2019s Hoek specialising in the production of wild plants which have commercial value.<\/p>\n

The main products of Wild Plants Growers are whole berry rosehip, Rosehip shells, rosehip seeds and pelargonium sidoides (African geranium). \u201cWe are currently generating revenue of M3 million,\u201d he says. Mokhobo was born and raised in Mohale\u2019s Hoek.<\/p>\n

After completing his Cambridge Overseas School Certificate (COSE) in 2007 at Likuena High School, he enrolled at the National University of Lesotho (NUL) where he studied for a Bachelor of Science in Biotechnology. In 2013, he got an internship at the Ministry of Trade.<\/p>\n

He says he was doing research on how to establish commercial plantations of Agave Americana (lekhala le leputsoa) including the design of the farms and the factory for processing cosmetics using agave sap and the costs.<\/p>\n

\u201cSo it was during this time of my internship that I started reading widely about wild plants that have commercial value,\u201d he says.<\/p>\n

He says as the internship was about to end, he started thinking about work opportunities and how he could secure a job for himself. \u201cThat\u2019s when the idea of rosehip came to my mind,\u201d he says. Mokhobo proposed to develop the commercial plantations to one of the local rosehip processing companies. \u201cMy proposal was given a chance,\u201d he says.<\/p>\n

In 2015, he then left to study for a Master of Science in Molecular Biology and Biotechnology at Pan African University Institute for Basic Sciences, Technology and Innovation (PAUSTI) in Kenya.<\/p>\n

He says in his final year, he continued with the research on rosehip. \u201cI was developing a protocol for tissue culture production of rosehip seedlings,\u201d he says.<\/p>\n

\u201cWhen my previous employer heard about the research, he was so excited that he even promised that he was going to build a tissue culture laboratory where I would be working upon completion of my studies,\u201d he says.<\/p>\n

However, he says he could not finish up his research due to limited time. \u201cI was about to take only one year of research,\u201d he says. He says he had to drop this research when it was not yet completed.<\/p>\n

After he returned home, he says he came with consumables used in the tissue culture lab with the aim to ask for an opportunity to finish this work at the tissue culture lab at any college of Lesotho.<\/p>\n

\u201cI tried both but failed,\u201d he says. Mokhobo says he was left with one option \u2014 seeking a job. He failed. In 2018, he wrote a proposal to his previous employer asking for a supply contract to supply them with rosehip seedlings again and they agreed.<\/p>\n

Mokhobo says while he was still struggling to sustain his dream, he applied for the Bacha Entrepreneurship Project (BEP). \u201cI won a whopping M195 000 and that led to the formal registration of Wild Plants Growers in January 2019,\u201d he says.<\/p>\n

Mokhobo says the establishment of Wild Plants Grower came after multiple failed projects. He tried beekeeping in 2014 and seed oil extraction from peach and apricot seeds that is usually used in cosmetics in 2016.<\/p>\n

Furthermore, he says he applied for the BEP with the idea of processing Aloe forex. He says he then received training on how to write a business plan and basic business management skills.<\/p>\n

\u201cWhen Wild Plants Growers was born I had already learned a lot from the previous failures,\u201d he says. Mokhobo says when the business was developed they did not have enough resources. He needed a greenhouse due to our climate.<\/p>\n

\u201cI had to collect small timbers from the nearest forest and plastics from the nearest hardware to make my own greenhouse structures,\u201d he says.<\/p>\n

He says because the structure was weak, when it was windy the greenhouse would collapse. Mokhobo says they started with only one client. They are currently supplying South Africa and European markets, specifically Germany.<\/p>\n

He says their rosehip is organic certified according to European Union (EU) standards which have opened the market in Europe. \u201cI thank the United States Agency for International Development (USAID) Trade hub that paid 50 percent of our initial audit costs,\u201d he says.<\/p>\n

Mokhobo says they have established five hectares of commercial plantations of rosehip with additional 20 hectares to be developed before the end of this year.<\/p>\n

\u201cWe are developing a partnership with field owners who will be enjoying 30 percent sales of the yield from their fields,\u201d he says. Wild Plants Growers plays a colossal role at community level.<\/p>\n

This year they have trained 527 wild plant harvesters who are harvesting and selling their rosehip and pelargonium sidoides to them. Wild Plants Growers has now created both direct and indirect jobs for Basotho.<\/p>\n

He says they buy rosehip and pelargonium sidoides out of the country thereby providing alternative income to most families in rural communities of Lesotho.<\/p>\n

He says currently they are working with 17 farmers on the rosehip cultivation project. They have seven full-time employees. At pick season, he says they hire about 20 temporary laborers working with them at various levels of the supply chain.<\/p>\n

Despite the achievement, Mokhobo says the challenges in this industry are overwhelming including the reluctance by the Ministry of Environment and Tourism to issue permits which would allow them to export in time when they are needed.<\/p>\n

\u201cI have lost M500 000 worth of pelargonium orders from January up until now,\u201d he says.<\/p>\n

\u201cWe urge the government to play its role of creating an enabling environment for entrepreneurs to compete and flourish,\u201d he says.<\/p>\n

He further explains that since pelargonium is endemic in Lesotho and South Africa, when things like this happens they lose their customers to their SA competitors.<\/p>\n

\u201cThat\u2019s how overseas companies lose trust in Lesotho companies and so we lose more in the process,\u201d he says.<\/p>\n

Mokhobo says the absence of machinery leads them to selling their products as raw products which do not allow them to add value. \u201cThis in turn affects our economy because we are not getting much from our sales,\u201d he says.<\/p>\n

Through his experience, Mokhobo says he has witnessed big commercial plantations of products such as tea, sugar cane, pineapple and rooibos. \u201cI witnessed the commercial plantation of wild plants growing in the mountains of Western Cape,\u201d he says.<\/p>\n

\u201cHowever I have never seen sizable commercial plantations of certain crops which can generate over 1 000 jobs at the peak season,\u201d he says.<\/p>\n

\u201cMy dream is to make my own Lesotho Ceres,\u201d he says.<\/p>\n

He says he wants to create a place where people can go from corners of Lesotho to get seasonal jobs in winter to harvest rosehip and hopefully other crops that will come at a later stage.<\/p>\n

\u201cMy dream is to develop 100 hectares of rosehip farm,\u201d he says.<\/p>\n

\u201cWe spent about M115 000 to establish five hectares of rosehip farm from developing seedlings, transplanting seedlings to the field, and labour related costs including annual field fees for the first year,\u201d he says.<\/p>\n

He says the challenge they have is having an additional budget to manage the operations of the established farms such as removing weeds. Mokhobo says the upcoming incubation and trip to Singapore will give their business some global exposure.<\/p>\n

\u201cI will be seen not only by potential investors globally but also potential business partners,\u201d he says.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. Many of life\u2019s failures are people who did not realise how close they were when they gave up. That famous quotation is attributed to Thomas Edison, the man who invented the electric lightbulb that has proven to be arguably one the greatest inventions mankind has ever made. Miloane Mokhobo was in that […]<\/p>\n","protected":false},"author":84,"featured_media":22629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,7],"tags":[233,246,810,245],"class_list":["post-22630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-head-lines","tag-africa-press","tag-africa-press-lesotho","tag-business","tag-lesotho"],"yoast_head":"\nThe dream rosehip farms - Lesotho<\/title>\n<meta name=\"description\" content=\"Many of life\u2019s failures are people who did not realise how close they were when they gave up. 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