{"id":31861,"date":"2023-07-26T14:38:08","date_gmt":"2023-07-26T14:38:08","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/digital-innovation-fuels-growth-of-african-fashion-industry"},"modified":"2023-07-26T14:44:10","modified_gmt":"2023-07-26T14:44:10","slug":"digital-innovation-fuels-growth-of-african-fashion-industry","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/digital-innovation-fuels-growth-of-african-fashion-industry","title":{"rendered":"Digital Innovation fuels growth of African fashion industry"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>With more targeted investments, Africa could transform into a global exporter for the fashion and creative sector and serve as a model of inclusive growth.<\/p>\n

This is according to a new study into the transformative role of digital innovation in driving the growth of the African fashion industry. The study was co-authored by Ananse.<\/p>\n

com, an innovative startup e-commerce platform that serves as a vital link connecting African designers with local and international consumers, in collaboration with the research firm Botho Emerging Markets Group, the Mastercard Foundation, and the African Development Bank\u2019s Fashionomics initiative.<\/p>\n

The White Paper entitled \u201cUnleashing the Commercial Potential of African Creatives Through Digital Technology\u201d was launched on the international fashion business intelligence platform, The Business of Fashion Live, providing valuable insights into the state of the African creative sector, and the transformative role played by digital innovation in driving the growth of the African fashion industry.<\/p>\n

Fashion and creative sector The report underscores the importance of user-friendly digital platforms tailored to micro, small, and medium-sized enterprises, facilitating their access to global markets.<\/p>\n

It highlights the need for digital and marketing training, as well as assistance in securing and delivering large orders, to enhance the success of African fashion creatives.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. With more targeted investments, Africa could transform into a global exporter for the fashion and creative sector and serve as a model of inclusive growth. This is according to a new study into the transformative role of digital innovation in driving the growth of the African fashion industry. The study was co-authored […]<\/p>\n","protected":false},"author":84,"featured_media":31860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[242,233,246,245],"class_list":["post-31861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa","tag-africa-press","tag-africa-press-lesotho","tag-lesotho"],"yoast_head":"\nDigital Innovation fuels growth of African fashion industry - Lesotho<\/title>\n<meta name=\"description\" content=\"With more targeted investments, Africa could transform into a global exporter for the fashion and creative sector and se ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/digital-innovation-fuels-growth-of-african-fashion-industry\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Innovation fuels growth of African fashion industry\" \/>\n<meta property=\"og:description\" content=\"With more targeted investments, Africa could transform into a global exporter for the fashion and creative sector and se ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/digital-innovation-fuels-growth-of-african-fashion-industry\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T14:38:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-26T14:44:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/07\/sm_1690369948.021323.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/digital-innovation-fuels-growth-of-african-fashion-industry#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/digital-innovation-fuels-growth-of-african-fashion-industry\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Digital Innovation fuels growth of African fashion industry\",\"datePublished\":\"2023-07-26T14:38:08+00:00\",\"dateModified\":\"2023-07-26T14:44:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/digital-innovation-fuels-growth-of-african-fashion-industry\"},\"wordCount\":224,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/digital-innovation-fuels-growth-of-african-fashion-industry#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/07\/sm_1690369948.021323.jpg\",\"keywords\":[\"Africa\",\"Africa Press\",\"Africa Press-Lesotho\",\"Lesotho\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/digital-innovation-fuels-growth-of-african-fashion-industry#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/digital-innovation-fuels-growth-of-african-fashion-industry\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/digital-innovation-fuels-growth-of-african-fashion-industry\",\"name\":\"Digital Innovation fuels growth of African fashion industry - 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