{"id":32624,"date":"2023-08-16T13:11:23","date_gmt":"2023-08-16T13:11:23","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry"},"modified":"2023-08-16T14:16:45","modified_gmt":"2023-08-16T14:16:45","slug":"gem-awakens-film-industry","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry","title":{"rendered":"Gem awakens film industry"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Lesotho. <\/strong><\/span>Gem Institute, in partnership with the National Commission for UNESCO, have launched a new film series which they said was the first of many aimed at uplifting the country\u2019s film industry.<\/p>\n<p>The initiative called \u2018Wish for my daughter\u2019, is an umbrella of 10 films, which will be locally produced by Basotho and Batswana who are partners in this project.<\/p>\n<p>The project has raised over M1 million from supporting partners namely the European Union (EU), Motion Pictures, UNESCO and Kanye Bulletin. The pilot film of the project is Li eme ka Lekoa, a Sesotho idiom which means the going has become tough.<\/p>\n<p>Filming commenced on Monday while the plot runs around the culture and heritage of Basotho. The Managing Director and founder of Gem Institute, Mpho Letima, told the media on Monday at UNESCO offices that the initiative was meant to test the markets for Lesotho-produced films, both locally and internationally.<\/p>\n<p>\u201cThrough this project, we want to test the value chain and supply chain of Basotho\u2019s home-grown film content,\u201d said Ms Letima.<\/p>\n<p>\u201cForeign countries have made millions from documenting African cultures, and it was about time we started documenting our own heritage and culture for sale because we have realised that it has value.<\/p>\n<p>\u201cOur first film shall focus more on heritage and culture, and customary and civil laws impact on the inheritance of a girl child in Lesotho.<\/p>\n<p>\u201d Ms Letima explained that Li eme ka Lekoa is a story about a girl from a royal family who wants to succeed her father on the throne after his death.<\/p>\n<p>This is because the male child of the family is still too young to lead the nation. However, the culture-oriented relatives are strongly opposed to the idea and the issue ends up in court.<\/p>\n<p>The film has over 70 cast members and is expected to premiere in December this year. \u201cWe have learnt that some Basotho had already started on the journey of producing their films though there are no markets to sell their work.<\/p>\n<p>We have taken a giant leap to be the movers and shakers of the industry,\u201d added Ms Letima. She said to market their films, they are going to reintroduce cinemas in communities of the North, South and Central regions.<\/p>\n<p><strong>For More News And Analysis About <a href=\"https:\/\/www.africa-press.net\/lesotho\">Lesotho<\/a> Follow <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Lesotho. Gem Institute, in partnership with the National Commission for UNESCO, have launched a new film series which they said was the first of many aimed at uplifting the country\u2019s film industry. The initiative called \u2018Wish for my daughter\u2019, is an umbrella of 10 films, which will be locally produced by Basotho and [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":32622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[233,246,343,245],"class_list":["post-32624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art","tag-africa-press","tag-africa-press-lesotho","tag-basotho","tag-lesotho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gem awakens film industry - Lesotho<\/title>\n<meta name=\"description\" content=\"Gem Institute, in partnership with the National Commission for UNESCO, have launched a new film series which they said w ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gem awakens film industry\" \/>\n<meta property=\"og:description\" content=\"Gem Institute, in partnership with the National Commission for UNESCO, have launched a new film series which they said w ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-16T13:11:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-16T14:16:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/08\/sm_1692182678.762641.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"412\" \/>\n\t<meta property=\"og:image:height\" content=\"274\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Gem awakens film industry\",\"datePublished\":\"2023-08-16T13:11:23+00:00\",\"dateModified\":\"2023-08-16T14:16:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry\"},\"wordCount\":388,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/08\/sm_1692182678.762641.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"Basotho\",\"Lesotho\"],\"articleSection\":[\"all news\",\"culture and art\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry\",\"name\":\"Gem awakens film industry - Lesotho\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/08\/sm_1692182678.762641.jpg\",\"datePublished\":\"2023-08-16T13:11:23+00:00\",\"dateModified\":\"2023-08-16T14:16:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"Gem Institute, in partnership with the National Commission for UNESCO, have launched a new film series which they said w ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/08\/sm_1692182678.762641.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/08\/sm_1692182678.762641.jpg\",\"width\":412,\"height\":274,\"caption\":\"Gem awakens film industry\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/lesotho\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gem awakens film industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#website\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/\",\"name\":\"Lesotho\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/lesotho\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gem awakens film industry - Lesotho","description":"Gem Institute, in partnership with the National Commission for UNESCO, have launched a new film series which they said w ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry","og_locale":"en_US","og_type":"article","og_title":"Gem awakens film industry","og_description":"Gem Institute, in partnership with the National Commission for UNESCO, have launched a new film series which they said w ...","og_url":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry","og_site_name":"Lesotho","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2023-08-16T13:11:23+00:00","article_modified_time":"2023-08-16T14:16:45+00:00","og_image":[{"width":412,"height":274,"url":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/08\/sm_1692182678.762641.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Gem awakens film industry","datePublished":"2023-08-16T13:11:23+00:00","dateModified":"2023-08-16T14:16:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry"},"wordCount":388,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/08\/sm_1692182678.762641.jpg","keywords":["Africa Press","Africa Press-Lesotho","Basotho","Lesotho"],"articleSection":["all news","culture and art"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry","url":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry","name":"Gem awakens film industry - Lesotho","isPartOf":{"@id":"https:\/\/www.africa-press.net\/lesotho\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/08\/sm_1692182678.762641.jpg","datePublished":"2023-08-16T13:11:23+00:00","dateModified":"2023-08-16T14:16:45+00:00","author":{"@id":"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"Gem Institute, in partnership with the National Commission for UNESCO, have launched a new film series which they said w ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#primaryimage","url":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/08\/sm_1692182678.762641.jpg","contentUrl":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/08\/sm_1692182678.762641.jpg","width":412,"height":274,"caption":"Gem awakens film industry"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/gem-awakens-film-industry#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/lesotho\/"},{"@type":"ListItem","position":2,"name":"Gem awakens film industry"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/lesotho\/#website","url":"https:\/\/www.africa-press.net\/lesotho\/","name":"Lesotho","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/lesotho\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/posts\/32624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/comments?post=32624"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/posts\/32624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/media\/32622"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/media?parent=32624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/categories?post=32624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/tags?post=32624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}