{"id":34316,"date":"2023-09-30T15:48:51","date_gmt":"2023-09-30T15:48:51","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/amazon-to-roll-out-ads-on-prime-video-in-2024"},"modified":"2023-09-30T16:00:20","modified_gmt":"2023-09-30T16:00:20","slug":"amazon-to-roll-out-ads-on-prime-video-in-2024","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/amazon-to-roll-out-ads-on-prime-video-in-2024","title":{"rendered":"Amazon to roll out ads on Prime Video in 2024"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>Amazon (AMZN. O) Prime Video will next year join streaming rivals in rolling out ads and introducing a higher-priced ad-free tier, as the industry grapples with a slowdown in subscriber growth since the pandemic.<\/p>\n

The U. S. tech giant said on Friday ads will be introduced in the U. S. , the UK, Germany and Canada in early 2024, followed by France, Italy, Spain, Mexico and Australia later in the year.<\/p>\n

Amazon\u2019s ad-free tier will cost another $2.99 per month in the U. S. , where a Prime subscription currently costs $14.99 per month, or $139 per year. Pricing for other countries will be shared later, the company said.<\/p>\n

Netflix (NFLX. O) and Walt Disney (DIS. N) have also rolled out similar measures, hoping a jump in ad revenue would make up for the slowdown in subscriber additions.<\/p>\n

However, growth has been slow for the ad-supported plans. To boost subscriptions for the tier, Netflix has scrapped its basic commercial-free plan in the U. S. and UK, while Disney has raised prices for its ad-free tiers.<\/p>\n

Amazon already shows ads on live event content such as NFL\u2019s Thursday Night Football, a practice that will continue even if the subscriber has paid for the ad-free plan, the company said.<\/p>\n

The company said it plans to have fewer ads than traditional TV and other streaming providers, adding it would not raise prices in 2024 for the current Prime membership plan.<\/p>\n

The online retail firm does not break out Prime membership numbers. But Insider Intelligence estimates Amazon Prime is the third-largest video-streaming platform in the U. S. with 157.3 million subscribers, trailing only YouTube and Netflix.<\/p>\n

After two disappointing earnings reports, Amazon reported better-than-expected quarterly sales growth and profit in August, on the back of an improvement at both of its main growth engines, e-commerce and cloud-computing.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. Amazon (AMZN. O) Prime Video will next year join streaming rivals in rolling out ads and introducing a higher-priced ad-free tier, as the industry grapples with a slowdown in subscriber growth since the pandemic. The U. S. tech giant said on Friday ads will be introduced in the U. S. , the […]<\/p>\n","protected":false},"author":84,"featured_media":34315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,246,2061,245],"class_list":["post-34316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-lesotho","tag-italy","tag-lesotho"],"yoast_head":"\nAmazon to roll out ads on Prime Video in 2024 - Lesotho<\/title>\n<meta name=\"description\" content=\"Amazon (AMZN. 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