{"id":36590,"date":"2023-12-04T10:21:20","date_gmt":"2023-12-04T10:21:20","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/elon-musk-launches-profane-attack-on-x-advertisers"},"modified":"2023-12-04T10:38:54","modified_gmt":"2023-12-04T10:38:54","slug":"elon-musk-launches-profane-attack-on-x-advertisers","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/elon-musk-launches-profane-attack-on-x-advertisers","title":{"rendered":"Elon Musk launches profane attack on X advertisers"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>In a profanity-laced outburst, Elon Musk has slammed advertisers that have left X, warning they will kill the social media platform. At an event in New York, he accused companies that have joined an ad boycott of the site formerly known as Twitter of trying to blackmail him.<\/p>\n

\u201cGo [expletive] yourself,\u201d the billionaire said in an interview. Some firms have paused advertising on X amid concerns over antisemitism, including a post from Mr Musk himself. The Tesla and SpaceX boss apologised on Wednesday for that post, saying it might be the \u201cdumbest\u201d thing he has ever shared online.<\/p>\n

But it was his response to a question about an advertising boycott by companies including Disney, Apple and Comcast that caused a stir at the gathering of leaders from the worlds of business, politics and culture.<\/p>\n

\u201cI don\u2019t want them to advertise,\u201d Mr Musk said at the New York Times\u2019 DealBook Summit.<\/p>\n

\u201cIf someone is going to blackmail me with advertising or money go [expletive] yourself. Go. [Expletive]. Yourself. Is that clear? Hey Bob, if you\u2019re in the audience, that\u2019s how I feel. \u201d<\/p>\n

He was apparently referring to Disney chief executive Bob Iger, who spoke at the summit earlier in the day. In the room with Mr Musk was Linda Yaccarino, X\u2019s chief executive, who has been charged with trying to bring back advertisers to the platform.<\/p>\n

Mr Musk also said that advertisers could kill X. \u201cWhat this advertising boycott is going to do is it\u2019s going to kill the company,\u201d he said. \u201cThe whole world will know those advertisers killed the company, and we will document it in great detail,\u201d he added.<\/p>\n

Ms Yaccarino has since reposted what she called his \u201ccandid interview\u201d, adding her perspective on advertising that \u201cX is standing at a unique and amazing intersection of Free Speech and Main Street \u2014 and the X community is powerful and is here to welcome you\u201d.<\/p>\n

Mr Musk has been on a visit to Israel after he last month appeared to personally back an antisemitic conspiracy theory. \u201cI\u2019m sorry for that tweet. . .<\/p>\n

it might be literally the worst and dumbest post that I\u2019ve ever done,\u201d he said on Wednesday. The boycott isn\u2019t just to do with that post, though. Many advertisers had already decided to spend their dollars elsewhere.<\/p>\n

In an interview with the BBC in April, Mr Musk said \u201calmost all of them [advertisers] have either come back or they\u2019re going to come back\u201d. Three months later he acknowledged in a post on X that ad revenue had fallen by 50%.<\/p>\n

That was before a report by liberal pressure group Media Matters, which claimed to have found evidence that some adverts had been placed next to Nazi content.<\/p>\n

X says the group\u2019s report had \u201cmisrepresented the real user experience of X\u201d in order to \u201cundermine freedom of speech and mislead advertisers\u201d. X has filed a lawsuit against Media Matters.<\/p>\n

It\u2019s hard to see how Mr Musk\u2019s comments will bring advertisers running back. The company is heavily reliant on their money. It is unclear how much of X\u2019s revenue currently comes from ads, because it\u2019s now a private company and no longer publishes quarterly reports. But before Mr Musk took over the firm, advertising made up about 90% of Twitter revenue.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. In a profanity-laced outburst, Elon Musk has slammed advertisers that have left X, warning they will kill the social media platform. At an event in New York, he accused companies that have joined an ad boycott of the site formerly known as Twitter of trying to blackmail him. \u201cGo [expletive] yourself,\u201d the […]<\/p>\n","protected":false},"author":84,"featured_media":36589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,246,189,245],"class_list":["post-36590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-lesotho","tag-elon-musk","tag-lesotho"],"yoast_head":"\nElon Musk launches profane attack on X advertisers - Lesotho<\/title>\n<meta name=\"description\" content=\"In a profanity-laced outburst, Elon Musk has slammed advertisers that have left X, warning they will kill the social med ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/elon-musk-launches-profane-attack-on-x-advertisers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elon Musk launches profane attack on X advertisers\" \/>\n<meta property=\"og:description\" content=\"In a profanity-laced outburst, Elon Musk has slammed advertisers that have left X, warning they will kill the social med ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/elon-musk-launches-profane-attack-on-x-advertisers\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-04T10:21:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T10:38:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/12\/sm_1701673559.776734.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/elon-musk-launches-profane-attack-on-x-advertisers#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/elon-musk-launches-profane-attack-on-x-advertisers\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Elon Musk launches profane attack on X advertisers\",\"datePublished\":\"2023-12-04T10:21:20+00:00\",\"dateModified\":\"2023-12-04T10:38:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/elon-musk-launches-profane-attack-on-x-advertisers\"},\"wordCount\":572,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/elon-musk-launches-profane-attack-on-x-advertisers#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2023\/12\/sm_1701673559.776734.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"Elon Musk\",\"Lesotho\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/elon-musk-launches-profane-attack-on-x-advertisers#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/elon-musk-launches-profane-attack-on-x-advertisers\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/elon-musk-launches-profane-attack-on-x-advertisers\",\"name\":\"Elon Musk launches profane attack on X advertisers - 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