{"id":37504,"date":"2024-01-06T10:22:53","date_gmt":"2024-01-06T10:22:53","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/google-chrome-starts-blocking-data-tracking-cookies"},"modified":"2024-01-06T10:38:38","modified_gmt":"2024-01-06T10:38:38","slug":"google-chrome-starts-blocking-data-tracking-cookies","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/google-chrome-starts-blocking-data-tracking-cookies","title":{"rendered":"Google Chrome starts blocking data tracking cookies"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>Google has begun testing changes to the way companies are able to track users online. A new feature in the Chrome browser disables third-party cookies \u2013 small files stored on your device to collect analytic data, personalise online ads and monitor browsing.<\/p>\n

It will initially be available to 1% of global users, about 30 million people. Google describes the changes as a test, with plans for a full rollout to eliminate cookies later this year.<\/p>\n

However, some advertisers say they will suffer as a result. Google\u2019s Chrome is the world\u2019s most popular internet browser. Rivals such as Apple\u2019s Safari and Mozilla Firefox \u2013 which account for far less internet traffic \u2013 already include options to block third-party cookies.<\/p>\n

Google says randomly-chosen users will be asked if they want to \u201cbrowse with more privacy\u201d. Anthony Chavez, Google vice president, said in a blog post: \u201cWe\u2019re taking a responsible approach to phasing out third-party cookies in Chrome.<\/p>\n

\u201cIf a site doesn\u2019t work without third-party cookies and Chrome notices you\u2019re having issues.
\n. we\u2019ll prompt you with an option to temporarily re-enable third-party cookies for that website. \u201d Google says it is working to make the internet more private.<\/p>\n

But from the point of view of many websites, cookies are a vital part of selling the advertising on which they depend. For some that advertising can feel intrusive.<\/p>\n

Many people will have the experience of visiting a website, or making a purchase and then having related ads appear on all the sites they visit. Cookies can be used to record various kinds of data about users including: what you do on the site whereabouts in the world you are what device you are using where you go online afterwards<\/p>\n

\u201cGoogle\u2019s solution, the Chrome Privacy Sandbox, which only works on a Chrome browser, likely doesn\u2019t benefit anyone other than Google,\u201d said Phil Duffield, UK vice president at The Trade Desk, which operates a platform for companies to buy ads online.<\/p>\n

\u201cProtecting consumer privacy online, doesn\u2019t have to mean making it harder for publishers to earn revenue\u201d. He added \u201cthe advertising industry is on a collective mission to build something better\u201d. The UK\u2019s competition watchdog, the Competition and Markets Authority, can block the plans if it concludes they will harm other businesses.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. Google has begun testing changes to the way companies are able to track users online. A new feature in the Chrome browser disables third-party cookies \u2013 small files stored on your device to collect analytic data, personalise online ads and monitor browsing. It will initially be available to 1% of global users, […]<\/p>\n","protected":false},"author":84,"featured_media":37503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,246,245,841],"class_list":["post-37504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-lesotho","tag-lesotho","tag-uk"],"yoast_head":"\nGoogle Chrome starts blocking data tracking cookies - Lesotho<\/title>\n<meta name=\"description\" content=\"Google has begun testing changes to the way companies are able to track users online. 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