{"id":40290,"date":"2024-05-17T10:33:54","date_gmt":"2024-05-17T10:33:54","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/netflixs-ad-supported-plan-reach-40-million-users-up-from-5-million-last-year"},"modified":"2024-05-17T11:13:03","modified_gmt":"2024-05-17T11:13:03","slug":"netflixs-ad-supported-plan-reach-40-million-users-up-from-5-million-last-year","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/netflixs-ad-supported-plan-reach-40-million-users-up-from-5-million-last-year","title":{"rendered":"Netflix\u2019s ad-supported plan reach 40 million users, up from 5 million last year"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>Netflix’s ad-supported plan, which is cheaper and shows commercials between television shows and movies, reached 40 million global monthly active users, up from 5 million a year ago.<\/p>\n

“Over 40% of all signups in the ads countries now come from the ads plan,” the online streaming platform said Wednesday.<\/p>\n

Netflix said it featured new partners that advertisers can use to measure and verify the effect of their campaigns. It added it will launch an in-house advertising technology platform by the end of 2025.<\/p>\n

“We\u2019re being incredibly strategic about how we present ads because we want our members to have a phenomenal experience,” Netflix\u2019s President of Advertising Amy Reinhard said in a statement.<\/p>\n

“We conduct deep consumer research to make sure we stay ahead of the competition, bringing opportunities that are better for members and better for brands,” she added.<\/p>\n

More than 70% of Netflix’s ad-supported members watch for more than 10 hours per month, which is 15 percentage points higher than the company’s nearest competitor, according to Nielsen, said the statement.<\/p>\n

Netflix’s global streaming paid memberships climbed to 269.6 million in the first quarter of 2024, up 3.6% from 260.28 million from the previous quarter, and up almost 16% from 232.5 million from the first quarter of 2023, according to financial results released April 18.<\/p>\n

The company’s net income jumped to $2.33 billion in the January-March period, up 148% from $938 million during the same period last year; while revenue increased 14.8% to $9.37 billion from $8.16 billion year-on-year.<\/p>\n

Netflix said it will stream two Christmas Day National Football League (NFL) games this year.<\/p>\n

The move marks the first step for the company in live sports. It will stream at least one holiday game each year as part of a three-season deal, according to the statement.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. Netflix’s ad-supported plan, which is cheaper and shows commercials between television shows and movies, reached 40 million global monthly active users, up from 5 million a year ago. “Over 40% of all signups in the ads countries now come from the ads plan,” the online streaming platform said Wednesday. Netflix said it […]<\/p>\n","protected":false},"author":84,"featured_media":40289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[2859,233,246,245,2860,1598,2861],"class_list":["post-40290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-ad-supported-plan","tag-africa-press","tag-africa-press-lesotho","tag-lesotho","tag-national-football-league","tag-netflix","tag-users"],"yoast_head":"\nNetflix\u2019s ad-supported plan reach 40 million users, up from 5 million last year - Lesotho<\/title>\n<meta name=\"description\" content=\"Netflix's ad-supported plan, which is cheaper and shows commercials between television shows and movies, reached 40 mill ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/netflixs-ad-supported-plan-reach-40-million-users-up-from-5-million-last-year\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix\u2019s ad-supported plan reach 40 million users, up from 5 million last year\" \/>\n<meta property=\"og:description\" content=\"Netflix's ad-supported plan, which is cheaper and shows commercials between television shows and movies, reached 40 mill ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/netflixs-ad-supported-plan-reach-40-million-users-up-from-5-million-last-year\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-17T10:33:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-17T11:13:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2024\/05\/sm_1715927918.39116.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"864\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/netflixs-ad-supported-plan-reach-40-million-users-up-from-5-million-last-year#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/netflixs-ad-supported-plan-reach-40-million-users-up-from-5-million-last-year\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Netflix\u2019s ad-supported plan reach 40 million users, up from 5 million last year\",\"datePublished\":\"2024-05-17T10:33:54+00:00\",\"dateModified\":\"2024-05-17T11:13:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/netflixs-ad-supported-plan-reach-40-million-users-up-from-5-million-last-year\"},\"wordCount\":306,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/netflixs-ad-supported-plan-reach-40-million-users-up-from-5-million-last-year#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2024\/05\/sm_1715927918.39116.jpg\",\"keywords\":[\"ad-supported plan\",\"Africa Press\",\"Africa Press-Lesotho\",\"Lesotho\",\"National Football League\",\"Netflix\",\"users\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/netflixs-ad-supported-plan-reach-40-million-users-up-from-5-million-last-year#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/netflixs-ad-supported-plan-reach-40-million-users-up-from-5-million-last-year\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/netflixs-ad-supported-plan-reach-40-million-users-up-from-5-million-last-year\",\"name\":\"Netflix\u2019s ad-supported plan reach 40 million users, up from 5 million last year - 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