{"id":4036,"date":"2021-10-05T07:13:13","date_gmt":"2021-10-05T07:13:13","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/shaking-lesothos-music-industry"},"modified":"2021-10-05T07:54:45","modified_gmt":"2021-10-05T07:54:45","slug":"shaking-lesothos-music-industry","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/shaking-lesothos-music-industry","title":{"rendered":"Shaking Lesotho\u2019s music industry"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong><a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a> &#8211; <a href=\"https:\/\/www.africa-press.net\/lesotho\">Lesotho<\/a>. <\/strong><\/span>A company called Enigma Inc. by the National University of Lesotho (NUL) graduates has developed and released a fast selling electronic platform called Musicbox.<\/p>\n<p>On this platform, you upload your music and within minutes, the whole world is already hearing your tracks!<br \/>\n\u201cWith this platform, we hope to shake the entire music industry in Lesotho,\u201d said the NUL trained computer guru, Saleem Ismail, Enigma\u2019s Managing Director.<\/p>\n<p>Here we go: www. musicbox. co. ls. It is a free gift for all music lovers worldwide, especially in Lesotho. \u201cNever before, has there been a platform like this, where Basotho music can gain visibility\u2014exposure like never before,\u201d says the NUL-educated whizkid, Neo Mokoena, the Director of Development at the Company.<\/p>\n<p>It only launched four weeks ago but let us tell you, the online platform has already attracted more than 100 artist registrations. It has already seen numerous uploads, downloads, and shares of the music. Think about this lady\u2014Mookho Moqhali\u2014another NUL graduate. Within five days of uploading, her single track was already on fire.<\/p>\n<p>The blistering track known as Mphemphe e ea lapisa, featuring the renowned Puseletso Seema, has had a totality of more than 4 000 shares, more than 2 000 downloads and more than 1 200 people listening to it online.<\/p>\n<p>It immediately became a textbook definition of a hit overnight on such a young platform. \u201cThose guys made me famous,\u201d Mookho says about Enigma. And there is this one guy, he calls himself Mo-Nitta, a local artist.<\/p>\n<p>\u201cHe was the first to upload his music on our platform,\u201d Neo says.<\/p>\n<p>\u201cApparently, Mo-Nitta has had quite a success on international music platforms.<\/p>\n<p>\u201d<br \/>\nAt one point, his music was listed among the top in the Euro Indie Music Charts, an international music platform.<\/p>\n<p>\u201cHowever,\u201d Neo says with a smile, \u201che did not shy away from uploading his music on our new platform, being the first one to do so for that matter.<\/p>\n<p>\u201d<br \/>\nHe clearly trusted Enigma and, as usual, Enigma did not disappoint. So what\u2019s the inspiration?<br \/>\nThink about Lesotho\u2019s music for a second.<\/p>\n<p>How do you know about Lesotho\u2019s artists?<br \/>\nIt is either you accidentally bump across their music on radio and sometimes on TV. The music has to be really hot and shared widely for people to know something about the artist.<\/p>\n<p>It takes time to penetrate Lesotho\u2019s music market. \u201cThat is where Musicbox jumps in,\u201d Neo says. \u201cActually, we are the only platform in Lesotho where Lesotho\u2019s music can be uploaded and shared, and where you can get to know more about a variety of talented artists you never really knew existed.<\/p>\n<p>\u201d<br \/>\nLet\u2019s figure it this way. Suppose you learned about Musicbox and that your favorite artist, Bro X, has his music uploaded there. When you reach the platform, you are more than perplexed!<br \/>\nThis is why. Not only do you find a plenty of Bro X\u2019s music, you also discover Bro Y\u2019s.<\/p>\n<p>Just when you are about to celebrate because, actually Bro Y has even better hits, you are flabbergasted to find that, well, Bro Z has just uploaded his latest single\u2014a hit!<br \/>\nWhat do you do?<br \/>\nou no doubt fall in love with none other than Musicbox.<\/p>\n<p>So, folks, we no longer have to wait for luck to bring us really good music. Just visit Musicbox every now and then, listen and share. It is an adventure you will never regret.<\/p>\n<p>Gone are the days of hit and miss. But there is another point of inspiration. Music enthusiasts worldwide are sifting through the entire inhabited earth searching for good talent wherever they may find it.<\/p>\n<p>\u201cSome are looking for good songs, some are looking for good collaborations,\u201d Saleem says.<\/p>\n<p>In the past, it was very difficult to have a platform where they could listen to Lesotho\u2019s music, whatever corner of the world they may live. Things have changed.<\/p>\n<p>Imagine this. An artist in Nigeria right now can listen to Lesotho\u2019s peculiar beats and decide, well, I\u2019m gonna have to find who this guy is\u2014thanks to Musicbox.<\/p>\n<p>The result?<br \/>\nA Nigerian and Lesotho music get fused to create a completely new genre. \u201cSo this is not only about exposing our artists locally, it is also about making them known worldwide,\u201d Saleem says. But where are we in the larger scheme of things?<br \/>\nAt the moment, Musicbox is on Phase One.<\/p>\n<p>Here artists from anywhere in the world can register, create their profile on the platform which includes their social media links (Facebook, Twitter, Instagram), their booking details, for those who would like to ask the artists to perform at their events, and their biography \u2014 it is now time for the artists to sell themselves \u2014 who are they?<br \/>\nFor you the music enthusiast (and who isn\u2019t?), you can listen online and even share the tracks.<\/p>\n<p>A sea of genres includes, Afro jazz, Famo, Afro pop, Hip hop, Urban Contemporary, Kwaito, Reggae, Gospel, Dance, House and Poetry. In the near future, the artists will choose whether their music is paid for or downloaded for free. By the way, did you like the Musicbox branding (check the URL)?<br \/>\nWell, Enigma says that is, thanks to Focus CA, Lesotho\u2019s brilliant designers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Lesotho. A company called Enigma Inc. by the National University of Lesotho (NUL) graduates has developed and released a fast selling electronic platform called Musicbox. On this platform, you upload your music and within minutes, the whole world is already hearing your tracks! \u201cWith this platform, we hope to shake the entire music [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":4035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,8,16],"tags":[233,246,758,245],"class_list":["post-4036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-director","tag-lesotho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shaking Lesotho\u2019s music industry - Lesotho<\/title>\n<meta name=\"description\" content=\"A company called Enigma Inc. by the National University of Lesotho (NUL) graduates has developed and released a fast sel ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/shaking-lesothos-music-industry\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shaking Lesotho\u2019s music industry\" \/>\n<meta property=\"og:description\" content=\"A company called Enigma Inc. by the National University of Lesotho (NUL) graduates has developed and released a fast sel ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/shaking-lesothos-music-industry\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-05T07:13:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-05T07:54:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2021\/10\/img-615c04a78c0f3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/shaking-lesothos-music-industry#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/shaking-lesothos-music-industry\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Shaking Lesotho\u2019s music industry\",\"datePublished\":\"2021-10-05T07:13:13+00:00\",\"dateModified\":\"2021-10-05T07:54:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/shaking-lesothos-music-industry\"},\"wordCount\":878,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/shaking-lesothos-music-industry#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2021\/10\/img-615c04a78c0f3.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"Director\",\"Lesotho\"],\"articleSection\":[\"all news\",\"culture and art\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/shaking-lesothos-music-industry#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/shaking-lesothos-music-industry\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/shaking-lesothos-music-industry\",\"name\":\"Shaking Lesotho\u2019s music industry - 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