{"id":4337,"date":"2021-10-11T12:45:10","date_gmt":"2021-10-11T12:45:10","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/fnb-introduces-thechangeables-campaign"},"modified":"2021-10-11T13:09:02","modified_gmt":"2021-10-11T13:09:02","slug":"fnb-introduces-thechangeables-campaign","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/fnb-introduces-thechangeables-campaign","title":{"rendered":"FNB introduces #TheChangeables campaign"},"content":{"rendered":"

Africa-Press<\/a> – Lesotho<\/a>. <\/strong><\/span>In a bid to celebrate Basotho in their stride, transform obstacles into opportunities and embrace change as a way of building a better future for themselves and others, the<\/p>\n

First National Bank (FNB) Lesotho launched a dynamic new brand communications campaign called #TheChangeables. Speaking at the launch FNB Lesotho Chief Executive Officer (CEO) Delekazi Mokebe said the campaign was<\/p>\n

designed to counter Covid-19 economic impacts. She said it is intended to promote and support all Basotho in their respective work fields. \u201c#TheChangeables accommodates all ideas and<\/p>\n

possibilities presented by Basotho and we as the bank have decided to welcome their ideas and initiatives,\u201d Mokebe said. Also speaking at the launch FNB Head of Marketing and Communications \u2018Masakoane Marakabei indicated<\/p>\n

that their new communities\u2019 campaign #TheChangeables continues to deliver on their well-established brand purpose of helpfulness. \u201cFNB Lesotho believes that<\/p>\n

change is inevitable, we believe in our customer and their potential to embrace change. We support all Basotho who are re-inventing themselves, from street<\/p>\n

vendors selling fruits to businesses that are selling via their online platform,\u201d she said. She said FNB believes that a small change can make a huge difference.<\/p>\n

She pointed that the Covid-19 pandemic challenged them in many ways and further highlighted that life could change quickly. \u201cWe have had to adapt and ensure that our solutions are tailored<\/p>\n

to our customer\u2019s context and together with our customer- centric solutions, we can confidently say that we are the bank of #TheChangeables,\u201d Marakabei stated.<\/p>\n

She noted that the year 2020 was an indication to everyone that there really is no need to fear change, but that should instead embrace it as a highly positive force in lives.<\/p>\n

Marakabei explained that #TheChangeables does not only celebrate the willingness and courage of change but it also asserts FNB\u2019 total commitment to supporting all the agents of change through FNB platform-based solutions as a trusted enabler of change and preferred bank of #TheChangeables.<\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. In a bid to celebrate Basotho in their stride, transform obstacles into opportunities and embrace change as a way of building a better future for themselves and others, the First National Bank (FNB) Lesotho launched a dynamic new brand communications campaign called #TheChangeables. Speaking at the launch FNB Lesotho Chief Executive Officer […]<\/p>\n","protected":false},"author":84,"featured_media":4336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8,16],"tags":[233,246,278,548,245],"class_list":["post-4337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-bank","tag-introduces","tag-lesotho"],"yoast_head":"\nFNB introduces #TheChangeables campaign - Lesotho<\/title>\n<meta name=\"description\" content=\"In a bid to celebrate Basotho in their stride, transform obstacles into opportunities and embrace change as a way of bui ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/fnb-introduces-thechangeables-campaign\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FNB introduces #TheChangeables campaign\" \/>\n<meta property=\"og:description\" content=\"In a bid to celebrate Basotho in their stride, transform obstacles into opportunities and embrace change as a way of bui ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/fnb-introduces-thechangeables-campaign\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-11T12:45:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-11T13:09:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2021\/10\/img-61643752c9448.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/fnb-introduces-thechangeables-campaign#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/fnb-introduces-thechangeables-campaign\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"FNB introduces #TheChangeables campaign\",\"datePublished\":\"2021-10-11T12:45:10+00:00\",\"dateModified\":\"2021-10-11T13:09:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/fnb-introduces-thechangeables-campaign\"},\"wordCount\":328,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/fnb-introduces-thechangeables-campaign#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2021\/10\/img-61643752c9448.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"Bank\",\"introduces\",\"Lesotho\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/fnb-introduces-thechangeables-campaign#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/fnb-introduces-thechangeables-campaign\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/fnb-introduces-thechangeables-campaign\",\"name\":\"FNB introduces #TheChangeables campaign - 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