{"id":5351,"date":"2021-11-01T12:36:18","date_gmt":"2021-11-01T12:36:18","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-commemorates-world-radio-day"},"modified":"2021-11-01T12:36:18","modified_gmt":"2021-11-01T12:36:18","slug":"lesotho-commemorates-world-radio-day","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-commemorates-world-radio-day","title":{"rendered":"Lesotho commemorates World Radio Day"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Lesotho. <\/strong><\/span>In an effort to create awareness to the Basotho nation about the importance of radio in promoting access to information, the Lesotho National Commission for UNESCO (LNCU) in partnership with Media Institute of Southern Africa (MISA) Lesotho commemorated the World Radio Day last week.<\/p>\n<p>This years\u2019 theme is: \u2018radio and sports focus on how radio can promote diversity in sports through coverage of \u201ctraditional\u201d and grassroots games enabling people to \u201creconnect\u201d with their cultural heritage.<\/p>\n<p>February 13 was chosen to mark the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Radio Day and this years\u2019 theme focused on power of radio and sports.<\/p>\n<p>This is the seventh edition since the celebration was introduced in 2012. The celebration started with 5km fun run from Katlehong to the Institute of Extra-Mural Studies (IEMS). The event also saw Lesotho elite boxers sparring to cheer up the attendants.<\/p>\n<p>It again focused on the role of sports coverage in shaping stereotypes and norms about gender and how radios may have the ability to promote a balanced coverage on men and women sports.<\/p>\n<p>Passing the message of the day from Audney Azoulay (UNESCO Director General), Tieho Rankhone from UNESCO said radio is a powerful means to transmit the enthusiasm of sports events.<\/p>\n<p>He added it is also a means to convey the values of fair play, team work and equity in sports. \u201cRadio can help combat racism and xenophobia stereotypes that are, alas, expressed both on and off the field.<\/p>\n<p>\u201cIt allows a broad range of traditional sports to be covered, far beyond the elite teams and also provides the opportunity to nature diversity, as a force for dialogue and tolerance,\u201d reads Azoulay\u2018s message.<\/p>\n<p>The message also indicated that only four percent of sports media content is dedicated to women sports. Only 12% of sports news is presented by women.<\/p>\n<p>\u201cOn World Radio Day, let us mobilize to make radio an increasingly independent and pluralist media. Let us join forces to celebrate the potential of sports radio in furthering development and peace,\u201d it reads.<\/p>\n<p>On the other hand, MISA Lesotho Chairperson, Boitumelo Koloi said it is true that sports and radio are the only available tools that can play a major role in unifying people in the world.<\/p>\n<p>The world looking forward to promote gender equality but Koloi said women representation in sports is unsatisfactory. He made an example with referring to lack of women sportscasters, saying Lesotho does not have such women yet.<\/p>\n<p>On behalf of the Ministry of Gender and Youth, Sport and Recreation Thabo Tsiki mentioned that the ministry\u2019s mission is to transform the country\u2019s sport to be a life earning career. Therefore he urged radios to keep on promoting all different kind of sporting codes from different levels.<\/p>\n<p><strong>For More News And Analysis About <a href=\"https:\/\/www.africa-press.net\/lesotho\">Lesotho<\/a> Follow <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Lesotho. In an effort to create awareness to the Basotho nation about the importance of radio in promoting access to information, the Lesotho National Commission for UNESCO (LNCU) in partnership with Media Institute of Southern Africa (MISA) Lesotho commemorated the World Radio Day last week. This years\u2019 theme is: \u2018radio and sports focus [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":5350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,17,16],"tags":[233,246,245,910],"class_list":["post-5351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-sport","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-lesotho","tag-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lesotho commemorates World Radio Day - Lesotho<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-commemorates-world-radio-day\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesotho commemorates World Radio Day\" \/>\n<meta property=\"og:description\" content=\"Africa-Press &#8211; Lesotho. In an effort to create awareness to the Basotho nation about the importance of radio in promoting access to information, the Lesotho National Commission for UNESCO (LNCU) in partnership with Media Institute of Southern Africa (MISA) Lesotho commemorated the World Radio Day last week. 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