{"id":5469,"date":"2021-11-05T10:49:14","date_gmt":"2021-11-05T10:49:14","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/its-celebration-time-for-enrich"},"modified":"2021-11-05T11:20:01","modified_gmt":"2021-11-05T11:20:01","slug":"its-celebration-time-for-enrich","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/its-celebration-time-for-enrich","title":{"rendered":"It\u2019s celebration time for Enrich!"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>As Enrich Stores celebrates more than a year in operation, we take a look at a store that has all but reached a world-class status. \u201cEnter Enrich and you see that it is either on the same level with, or beats some of, the international retail brands we know,\u201d says one Enrich enthusiast.<\/p>\n

We interview National University of Lesotho (NUL) trained minds behind Enrich, Maine Maine and Refuoe Monaheng. Of course there are more in the founding team and they include Thipa-T\u0161oeu Mobe and Lehlohonolo Phooko who also hail from the school in the Roma Valley.<\/p>\n

It was pop and funfair (ua mpona ka u bona), as Enrich Stores opened officially last Saturday, more than a year after it started its operations. When you enter the store, you cannot help but marvel at the status the store has gained in that period.<\/p>\n

The shelves were filled to the brim. Enrich surprisingly had everything from the Cold Storage Department with all its delicacies to a Bakery and a Butchery!<\/p>\n

\u201cAs we celebrate this day,\u201d introduced the soft-spoken and obviously shy Maine Maine, the Chairman of the Board of Enrich Holdings Ltd, \u201cwe look back to what has been a painful but eventful journey\u201d.<\/p>\n

\u201cIt was not easy raising up a business of this nature and sometimes we don\u2019t want to share those kinds of stories with our investors,\u201d Maine said.<\/p>\n

Well, those who know what it takes to build a business, any business at all, let alone a business of this scale and influence, will understand what Maine was talking about.<\/p>\n

He said there was a time when they had to take all the money they had collected from investors, \u201cand put it into a 12 month rent when we didn\u2019t have anything on the shelves and we left zero amount in the bank account,\u201d just so they could secure the space.<\/p>\n

You need to have the faith of saints to take such risks. \u201cYet here we are,\u201d he continued, even as he was flanked by an army of jubilant 85 employees. \u201cThe store is full, and it competes with or even out-competes, the well-known brands in all its departments.<\/p>\n

\u201d
\nWhen Enrich started, the most impatient souls among us were already deriding it for its \u201cempty shelves.<\/p>\n

\u201d
\nApparently, they didn\u2019t know what was coming. On the other side of the story, we have another unsung hero within the whole episode \u2013 Refuoe Monaheng.<\/p>\n

\u201cHad we not had the foresight to start this store,\u201d said the NUL trained Chemist, \u201cwell, I don\u2019t know what I would be doing now, maybe I could have joined the statistics among the unemployed.<\/p>\n

\u201d
\nHe said he still recalled a course he did while he was still at the NUL, Industrial Chemistry.<\/p>\n

\u201cIn the course, we were not only taught how to make products that could go into the market. We were also encouraged to go into business. I took the advice.<\/p>\n

\u201d
\nOne of the most amazing things about Enrich Stores is that even as it is filled to the brim, it doesn\u2019t have a debt.<\/p>\n

That fact left the representatives of the banks present at the opening ceremony salivating. \u201cOur doors are still open,\u201d said one representative of Nedbank Lesotho.<\/p>\n

Why and how did these young men, with zero experience and tons of vision, found such a consequential store which clearly marks the turning point in the history of this country?
\nTheir answer will surprise you.<\/p>\n

\u201cWe surveyed the business world, the entire globe, and we noted something interesting,\u201d Maine said.<\/p>\n

\u201cGreat businesses rarely ever belong to one person. They belong to many, many people. \u201d Maine might not have been aware of it. However, by so saying, he was striking deep into Lesotho\u2019s own weaknesses when it comes to business. In Lesotho, business is about me, me, me.<\/p>\n

When legends who made great businesses die, we don\u2019t only mourn them, we mourn their businesses too, \u201che was such a hard worker (e ne e le seberekane sa Mot\u0161oeneng)\u201d.<\/p>\n

\u201cHad he still been alive, this business would be far by now,\u201d we would say. The fact that big businesses around the world are owned by the public is an open secret.<\/p>\n

The only reason we had to wait for these young men to pave the way for us is only because, well, we are we, aren\u2019t we?
\nThe two visionaries thanked the NUL Innovation Hub for their role in the development of Enrich.<\/p>\n

\u201cThe Hub gave us legitimacy when we needed it most,\u201d Maine said.<\/p>\n

\u201cThey marketed us and they are now testing Basotho products that we sell in our stores.<\/p>\n

At one point, we just had only three shelves in the whole store when the Innovation Hub drove armies of people to appreciate and invest more in us. We are pleased to see the Hub creating leaders.\u201d<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. As Enrich Stores celebrates more than a year in operation, we take a look at a store that has all but reached a world-class status. \u201cEnter Enrich and you see that it is either on the same level with, or beats some of, the international retail brands we know,\u201d says one Enrich […]<\/p>\n","protected":false},"author":84,"featured_media":5468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8,16],"tags":[233,246,624,245],"class_list":["post-5469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-celebration","tag-lesotho"],"yoast_head":"\nIt\u2019s celebration time for Enrich! - Lesotho<\/title>\n<meta name=\"description\" content=\"As Enrich Stores celebrates more than a year in operation, we take a look at a store that has all but reached a world-cl ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/its-celebration-time-for-enrich\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s celebration time for Enrich!\" \/>\n<meta property=\"og:description\" content=\"As Enrich Stores celebrates more than a year in operation, we take a look at a store that has all but reached a world-cl ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/its-celebration-time-for-enrich\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-05T10:49:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-05T11:20:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2021\/11\/img-6185132b5f35d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/its-celebration-time-for-enrich#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/its-celebration-time-for-enrich\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"It\u2019s celebration time for Enrich!\",\"datePublished\":\"2021-11-05T10:49:14+00:00\",\"dateModified\":\"2021-11-05T11:20:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/its-celebration-time-for-enrich\"},\"wordCount\":826,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/its-celebration-time-for-enrich#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2021\/11\/img-6185132b5f35d.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"celebration\",\"Lesotho\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/its-celebration-time-for-enrich#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/its-celebration-time-for-enrich\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/its-celebration-time-for-enrich\",\"name\":\"It\u2019s celebration time for Enrich! 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