{"id":59928,"date":"2025-08-04T07:49:01","date_gmt":"2025-08-04T07:49:01","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/prime-cubate-fuels-lesothos-startup-spirit"},"modified":"2025-08-04T08:01:09","modified_gmt":"2025-08-04T08:01:09","slug":"prime-cubate-fuels-lesothos-startup-spirit","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/prime-cubate-fuels-lesothos-startup-spirit","title":{"rendered":"Prime Cubate fuels Lesotho\u2019s startup spirit"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Lesotho. <\/strong><\/span>Prime Cubate, an enterprise support organisation founded in 2022, recently hosted an Entrepreneur Networking Event aimed at boosting Lesotho\u2019s growing entrepreneurial ecosystem.<\/p>\n<p>Networking is a key component of Prime Cubate\u2019s broader mission, to nurture young Basotho entrepreneurs by offering them the space, tools, and networks they need to grow.<\/p>\n<p>This initiative falls under the World Bank-funded Competitiveness and Financial Inclusion Project (CAFI), which is dedicated to advancing financial inclusion and supporting 500 Small, Medium, and Micro Enterprises (SMEs) in Lesotho for a period of 5 years.<\/p>\n<p>Speaking during the official ceremony, Nini Rose Moru, Co-founder of Prime Cubate, emphasised the importance of intentional partnerships in Lesotho\u2019s business landscape.<\/p>\n<p>Moru explained that Prime Cubate is one of the enterprise support organisations tasked with incubating businesses under CAFI, which aims to support 500 enterprises over a five-year period.<\/p>\n<p>\u201cWe launched Prime Cubate with the aim of providing businesses with the technical skills and soft skills so that they can grow their businesses. So that they can create jobs and make an impact,\u201d said Moru.<\/p>\n<p>She noted that many people start businesses to meet daily needs or provide food for their families. However, she stressed the importance of shifting this mindset.<\/p>\n<p>\u201cBut then we have to move from that mentality, because we have noticed that SMEs are the backbone of every growing economy and developing countries.\u201d<\/p>\n<p>\u201cWe are trying to help SMEs grow into franchises,\u201d said Moru.<\/p>\n<p>For many of the incubatees, Prime Cubate has already made a significant impact.<\/p>\n<p>Thuso Sehloho, founder of Allmyneeds, a sustainable digital training startup, shared his journey:<\/p>\n<p>\u201cBefore Prime Cubate, I did not even know how to structure a business plan. Now I am preparing to pitch to potential investors for the first time. The exposure, mentorship, and encouragement I have received here have completely transformed the way I think about business.\u201d<\/p>\n<p>\u201cToday I can safely say that Allmyneeds in the top10 startup position globally, all thank to the legal assistance, finance and resources I got from CAFI and Prime Cubate,\u201d said Sehloho.<\/p>\n<p>Thabo T\u0161osane, owner of Botle Dairy Goat Farm, a local food processing company producing goods from goat milk, expressed how the program changed his view of business:<\/p>\n<p>\u201cI used to sell at community markets, but I never thought I would walk into a room full of investors. Prime Cubate has helped me see my business as something scalable, not just a hustle.\u201d<\/p>\n<p>\u201cI normally use social media and flea markets to Promote my business, and have seen great results.\u201d<\/p>\n<p>He added that the training he received from CAFI and Prime Cubate has led to major growth in his business.<\/p>\n<p>Similarly, Sam Ralefifi, founder of Iprint, a printing service provider, highlighted the challenges he faced and how Prime Cubate helped him through:<\/p>\n<p>\u201cThe journey to get to where my company is today was not an easy one,\u201d he said. \u201cAll thanks to CAFI and Prime Cubate for offering me a psychologist, I was able to get through most challenges.\u201d<\/p>\n<p>He credited both organisations for helping him achieve what once felt impossible:<\/p>\n<p>\u201cThey have just made a deal with one big company in the country called TRM, and are the ones providing their services across Lesotho.\u201d<\/p>\n<p><strong>For More News And Analysis About <span style=\"color: #ff6600\">Lesotho<\/span> Follow <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Lesotho. Prime Cubate, an enterprise support organisation founded in 2022, recently hosted an Entrepreneur Networking Event aimed at boosting Lesotho\u2019s growing entrepreneurial ecosystem. Networking is a key component of Prime Cubate\u2019s broader mission, to nurture young Basotho entrepreneurs by offering them the space, tools, and networks they need to grow. This initiative falls [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":59927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12],"tags":[245],"class_list":["post-59928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-policy","tag-lesotho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prime Cubate fuels Lesotho\u2019s startup spirit - Lesotho<\/title>\n<meta name=\"description\" content=\"Prime Cubate, an enterprise support organisation founded in 2022, recently hosted an Entrepreneur Networking Event aimed ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/prime-cubate-fuels-lesothos-startup-spirit\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prime Cubate fuels Lesotho\u2019s startup spirit\" \/>\n<meta property=\"og:description\" content=\"Prime Cubate, an enterprise support organisation founded in 2022, recently hosted an Entrepreneur Networking Event aimed ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/prime-cubate-fuels-lesothos-startup-spirit\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-04T07:49:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T08:01:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2025\/08\/sm_1754278211.009184.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"266\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/prime-cubate-fuels-lesothos-startup-spirit#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/prime-cubate-fuels-lesothos-startup-spirit\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Prime Cubate fuels Lesotho\u2019s startup spirit\",\"datePublished\":\"2025-08-04T07:49:01+00:00\",\"dateModified\":\"2025-08-04T08:01:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/prime-cubate-fuels-lesothos-startup-spirit\"},\"wordCount\":549,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/prime-cubate-fuels-lesothos-startup-spirit#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2025\/08\/sm_1754278211.009184.jpg\",\"keywords\":[\"Lesotho\"],\"articleSection\":[\"all news\",\"policy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/prime-cubate-fuels-lesothos-startup-spirit#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/prime-cubate-fuels-lesothos-startup-spirit\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/prime-cubate-fuels-lesothos-startup-spirit\",\"name\":\"Prime Cubate fuels Lesotho\u2019s startup spirit - 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