{"id":64551,"date":"2025-11-24T18:15:01","date_gmt":"2025-11-24T18:15:01","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership"},"modified":"2025-11-24T18:44:49","modified_gmt":"2025-11-24T18:44:49","slug":"lesotho-boosts-global-tourism-via-atb-partnership","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership","title":{"rendered":"Lesotho Boosts Global Tourism via ATB Partnership"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>The Ministry of Tourism, Sports, Arts and Culture together with the African Tourism Board (ATB) have signed a Memorandum of Understanding (MOU) intended to foster sustainable growth of Lesotho\u2019s tourism development.<\/p>\n

In her speech, the Ambassador of African Tourism Board Mrs. Khanyisile Jenesse Zwane currently living in Swaziland stated she developed the idea of developing tourism in Lesotho having realised how beautiful the Mountain Kingdom is, and having the potential to attract millions of tourists for economic growth.<\/p>\n

She said the most important part of the MOU is focusing on young people as well as the vulnerable groups of people, saying there are programs lined up to meet them halfway in response to issues of unemployment.<\/p>\n

The Executive Chairman of the African Tourism Board Mr. Cuthbert Simphiwe Ncube stated that the signing of the MOU establishes a structured, high impact collaboration aimed at global positioning, and will work closely with Lesotho to secure its place in the strategic global markets forums, and partnerships ensuring Lesotho\u2019s voice is heard, its brand is recognised, and its tourism offerings are globally accessible.<\/p>\n

For More News And Analysis About Lesotho<\/span> Follow Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. The Ministry of Tourism, Sports, Arts and Culture together with the African Tourism Board (ATB) have signed a Memorandum of Understanding (MOU) intended to foster sustainable growth of Lesotho\u2019s tourism development. In her speech, the Ambassador of African Tourism Board Mrs. Khanyisile Jenesse Zwane currently living in Swaziland stated she developed the […]<\/p>\n","protected":false},"author":84,"featured_media":64550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12],"tags":[245],"class_list":["post-64551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-policy","tag-lesotho"],"yoast_head":"\nLesotho Boosts Global Tourism via ATB Partnership - Lesotho<\/title>\n<meta name=\"description\" content=\"The Ministry of Tourism, Sports, Arts and Culture together with the African Tourism Board (ATB) have signed a Memorandum ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesotho Boosts Global Tourism via ATB Partnership\" \/>\n<meta property=\"og:description\" content=\"The Ministry of Tourism, Sports, Arts and Culture together with the African Tourism Board (ATB) have signed a Memorandum ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T18:15:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T18:44:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2025\/11\/sm_1763997071.844885.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Lesotho Boosts Global Tourism via ATB Partnership\",\"datePublished\":\"2025-11-24T18:15:01+00:00\",\"dateModified\":\"2025-11-24T18:44:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership\"},\"wordCount\":200,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2025\/11\/sm_1763997071.844885.jpg\",\"keywords\":[\"Lesotho\"],\"articleSection\":[\"all news\",\"policy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership\",\"name\":\"Lesotho Boosts Global Tourism via ATB Partnership - Lesotho\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2025\/11\/sm_1763997071.844885.jpg\",\"datePublished\":\"2025-11-24T18:15:01+00:00\",\"dateModified\":\"2025-11-24T18:44:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"The Ministry of Tourism, Sports, Arts and Culture together with the African Tourism Board (ATB) have signed a Memorandum ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2025\/11\/sm_1763997071.844885.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2025\/11\/sm_1763997071.844885.jpg\",\"width\":720,\"height\":540,\"caption\":\"Lesotho Boosts Global Tourism via ATB Partnership\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/lesotho\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lesotho Boosts Global Tourism via ATB Partnership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#website\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/\",\"name\":\"Lesotho\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/lesotho\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lesotho Boosts Global Tourism via ATB Partnership - Lesotho","description":"The Ministry of Tourism, Sports, Arts and Culture together with the African Tourism Board (ATB) have signed a Memorandum ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership","og_locale":"en_US","og_type":"article","og_title":"Lesotho Boosts Global Tourism via ATB Partnership","og_description":"The Ministry of Tourism, Sports, Arts and Culture together with the African Tourism Board (ATB) have signed a Memorandum ...","og_url":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership","og_site_name":"Lesotho","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2025-11-24T18:15:01+00:00","article_modified_time":"2025-11-24T18:44:49+00:00","og_image":[{"width":720,"height":540,"url":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2025\/11\/sm_1763997071.844885.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Lesotho Boosts Global Tourism via ATB Partnership","datePublished":"2025-11-24T18:15:01+00:00","dateModified":"2025-11-24T18:44:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership"},"wordCount":200,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2025\/11\/sm_1763997071.844885.jpg","keywords":["Lesotho"],"articleSection":["all news","policy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership","url":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership","name":"Lesotho Boosts Global Tourism via ATB Partnership - Lesotho","isPartOf":{"@id":"https:\/\/www.africa-press.net\/lesotho\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2025\/11\/sm_1763997071.844885.jpg","datePublished":"2025-11-24T18:15:01+00:00","dateModified":"2025-11-24T18:44:49+00:00","author":{"@id":"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"The Ministry of Tourism, Sports, Arts and Culture together with the African Tourism Board (ATB) have signed a Memorandum ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#primaryimage","url":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2025\/11\/sm_1763997071.844885.jpg","contentUrl":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2025\/11\/sm_1763997071.844885.jpg","width":720,"height":540,"caption":"Lesotho Boosts Global Tourism via ATB Partnership"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lesotho-boosts-global-tourism-via-atb-partnership#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/lesotho\/"},{"@type":"ListItem","position":2,"name":"Lesotho Boosts Global Tourism via ATB Partnership"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/lesotho\/#website","url":"https:\/\/www.africa-press.net\/lesotho\/","name":"Lesotho","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/lesotho\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/posts\/64551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/comments?post=64551"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/posts\/64551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/media\/64550"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/media?parent=64551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/categories?post=64551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/tags?post=64551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}