{"id":67189,"date":"2026-03-17T16:46:50","date_gmt":"2026-03-17T16:46:50","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/afcon-2025-sees-61-global-viewership-increase"},"modified":"2026-03-17T17:25:40","modified_gmt":"2026-03-17T17:25:40","slug":"afcon-2025-sees-61-global-viewership-increase","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/afcon-2025-sees-61-global-viewership-increase","title":{"rendered":"AFCON 2025 Sees 61% Global Viewership Increase"},"content":{"rendered":"<p><span class=\"ap-article-header-tag\"> <strong>Africa-Press &#8211; Lesotho. <\/strong> <\/span><b>The 37th edition of the Africa Cup of Nations (AFCON 2025), held in Morocco, has shattered records.<\/b><br \/>\n<b>Preliminary figures from independent research agencies show a 61% surge in global viewership, confirming the tournament\u2019s status as one of the fastest-growing sporting events in the world.<\/b><\/p>\n<p>The full report will be released in the coming weeks by global research firm Nielsen, but the initial data already link this increase to record-breaking international media coverage and an expanded broadcast network, CAF said on Monday.<\/p>\n<p>The United Kingdom and France were the main drivers of this audience growth.<\/p>\n<p>CAF\u2019s partnership with sports marketing agency IMG resulted in a 50% rise in broadcast partners compared with the 2023 edition in Co\u0302te d\u2019Ivoire.<\/p>\n<p>The tournament also secured new broadcast deals in Japan, China, South Korea, Mexico, Greece, Colombia, Spain, Norway, Cyprus and the Maldives.<\/p>\n<p>Together, these factors have made AFCON 2025 the most widely distributed edition of the competition worldwide.<\/p>\n<p>The audience extended well beyond traditional markets. Brazil recorded more than 24 million viewers, while Mexico reached nearly 2 million.<\/p>\n<p>In Europe, the AFCON final drew more than 3 million viewers in the United Kingdom on Channel 4 and over 4 million in Germany via Sports Digital.<\/p>\n<p>In India, the final attracted more than 800,000 viewers on FanCode, marking a strong debut for the tournament in that market.<\/p>\n<p>CAF also reported a 65% increase in media exposure for brand partners in Europe and South America, driven by its global media distribution strategy and expanded content production.<\/p>\n<p class=\"ap-article-footer-note\">Find more news and analyses on <span class=\"ap-highlight-country\">Lesotho<\/span> on the <span class=\"ap-highlight-brand\">Africa Press<\/span> website<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Lesotho. The 37th edition of the Africa Cup of Nations (AFCON 2025), held in Morocco, has shattered records. Preliminary figures from independent research agencies show a 61% surge in global viewership, confirming the tournament\u2019s status as one of the fastest-growing sporting events in the world. The full report will be released in the [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":67188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,17],"tags":[1436,2475,245,239],"class_list":["post-67189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-sport","tag-afcon","tag-african-football","tag-lesotho","tag-morocco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AFCON 2025 Sees 61% Global Viewership Increase - Lesotho<\/title>\n<meta name=\"description\" content=\"-article-header-tag&quot;&gt; Africa-Press - Lesotho. The 37th edition of the Afri ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/afcon-2025-sees-61-global-viewership-increase\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AFCON 2025 Sees 61% Global Viewership Increase\" \/>\n<meta property=\"og:description\" content=\"-article-header-tag&quot;&gt; Africa-Press - Lesotho. 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