{"id":7249,"date":"2021-12-16T10:22:15","date_gmt":"2021-12-16T10:22:15","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/adapt-or-sink"},"modified":"2021-12-16T10:38:27","modified_gmt":"2021-12-16T10:38:27","slug":"adapt-or-sink","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/adapt-or-sink","title":{"rendered":"Adapt or sink"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>ACROSS the globe media companies were already going through a tumultuous change due to technological innovations. The Covid-19 pandemic that hit the world in late 2019 has accelerated the need for the media to embrace technology for survival.<\/p>\n

Due to movement restrictions as a result of lockdowns in trying to minimize the spread of the virus, many local publications were faced with distribution challenges.<\/p>\n

Econet Telecom Lesotho hosted a media conference last week Tuesday to tackle challenges that the industry is faced with and how to best take advantage of technology for the industry\u2019s growth.<\/p>\n

Speaking at the conference John Mokwetsi, a digital journalist, said this is the time to embrace rather than resist change. \u201cSince March 2020 newsrooms have had to downsize, advertising revenue shrunk significantly and media owners had to seek means to adapt to this change,\u201d Mokwetsi said.<\/p>\n

He said the real struggle with digital platforms is finding ways to monetize them. \u201cExclusive content and paywalls are just some of the ways other media publications like the New York Times have in place to monetize digital platforms,\u201d he said.<\/p>\n

Mokwetsi explained that though introducing such measures may have serious financial implications due to the decline in readership and advertisers in the long run the benefits outweigh the loss.<\/p>\n

Mokwetsi advised that embracing digital platforms also encourages the development of local platforms that can grant media practitioners full control. Lebohang Ramaisa, General Sales Manager at the Econet Lesotho, said digital platforms present both opportunities and challenges for the media fraternity.<\/p>\n

\u201cLarger audiences can now be reached through digital platforms.<\/p>\n

However, it is now more crucial for the media to educate and inform audiences due to the wake of misinformation and fake news on these platforms,\u201d Ramaisa said. Ramaisa said another prevalent challenge is that of connectivity to allow the media to share content at all times.<\/p>\n

\u201cOne of the products we have to assist the media in information dissemination is the Econet fibre which enables speedy sharing of information also in the form of high-quality pictures and videos in realtime,\u201d he said.<\/p>\n

CEO Dennis Platjies said the devastating effect of Covid-19 on the media is apparent in the number of journalism jobs lost, newspaper closures, shrinking revenues and huge cuts on the circulation figures.<\/p>\n

\u201cIf you want to see the impact of Covid-19 on the media you just have to count the number of adverts in any newspaper.<\/p>\n

That alone will tell you that the media has been facing challenging times in the past two years,\u201d Plaatjies said. \u201cThe media thus has to adapt quickly or sink.<\/p>\n

Unless they transform with the times, there will be no traditional media to talk about,\u201d he said. The conference, Plaatjies said, is just the beginning of strong collaboration between Econet and the media.<\/p>\n

\u201cMake no mistake \u2013 we know that what drives all digital news and social media platforms is good content. It might not look that way in the era of fake news and click baits but quality content will remain the cornerstone,\u201d he said.<\/p>\n

He said the more internet users become skilled and discerning consumers the more they will appreciate quality content. \u201cAt Econet, we stand ready to be the channel through which quality content is generated, processed, distributed and consumed.\u201d<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. ACROSS the globe media companies were already going through a tumultuous change due to technological innovations. The Covid-19 pandemic that hit the world in late 2019 has accelerated the need for the media to embrace technology for survival. Due to movement restrictions as a result of lockdowns in trying to minimize the […]<\/p>\n","protected":false},"author":84,"featured_media":7248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8,16],"tags":[233,246,245],"class_list":["post-7249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-lesotho"],"yoast_head":"\nAdapt or sink - Lesotho<\/title>\n<meta name=\"description\" content=\"ACROSS the globe media companies were already going through a tumultuous change due to technological innovations. 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