{"id":8759,"date":"2022-01-18T19:21:53","date_gmt":"2022-01-18T19:21:53","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa"},"modified":"2022-01-18T19:53:06","modified_gmt":"2022-01-18T19:53:06","slug":"brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa","title":{"rendered":"Brussels Airlines takes advantage of health crisis to outdo competitors in Africa"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>After relaunching its flights on the continent in June 2020, Brussels Airlines is making an effort to resist the crisis and beat out its competitors, especially Air France.<\/p>\n

\u201cThe recovery was rather slow from June 2020 onwards, but in 2021 there was a clear improvement and we hope this will continue in 2022.<\/p>\n

\u201d Such is the African battle plan of Philippe Saeys-Desmedt, vice-president in charge of sales for sub-Saharan Africa at Lufthansa, Brussels Airlines\u2019 parent company since the end of 2016.<\/p>\n

\u201cOur African customers have been the most resilient of all our services worldwide,\u201d says the manager, who has been at the helm of the carrier since the 1990s and is now leading a company that has suffered from the pandemic.<\/p>\n

Increased flights Brussels Airlines recorded a 45% drop in turnover during the first half of 2021, compared to the same period last year. Results for the whole of 2021 are not yet available.<\/p>\n

Over the same period, the occupancy rate decreased by 11.7 percentage points to 60.7%. In 2020, the company had a turnover of \u20ac414m ($472m), down 72% compared to 2019 (when it was \u20ac1.47bn).<\/p>\n

African routes (17 destinations) account for more than 80% of Brussels Airlines\u2019 long-haul network and a third of its turnover. In 2018, a successful year, the airline carried 1.2 million passengers to Africa, still less than Air France.<\/p>\n

To encourage the anticipated rebound this year, Brussels Airlines, which had to reduce its intercontinental fleet from 10 to eight aircraft in 2020, will get one aircraft back, a ninth Airbus A330, from June. The company operates its flights on the continent with only one type of aircraft, A330-300s, to facilitate maintenance.<\/p>\n

This new aircraft will enable it to reopen two services in the sub-Saharan region, which had been suspended due to the health crisis: Ouagadougou in Burkina Faso and Conakry in Guinea, which will be served three times a week.<\/p>\n

Premium offers At the same time, the frequency of flights to five destinations in West and East Africa will increase. Banjul (where Air France opened a route last November), Lom\u00e9, Monrovia and Kigali will benefit from five weekly flights, while the flight to Entebbe will be daily.<\/p>\n

To manage the continent\u2019s activity, the carrier has established six hubs \u2013 Abidjan, Dakar, Nairobi, Lagos, Douala and Johannesburg \u2013 which are linked to the network of two other airlines integrated into the Lufthansa group, Swiss and Austrian Airlines.<\/p>\n

The various zones are managed by general managers, all of whom are based in Brussels, which remains the African hub. The company intends to continue to position itself strategically in all market segments.<\/p>\n

Although the so-called VFR (Visit Friends Relatives) segment is at the heart of the reconquest plan, new premium fare offers, in particular business cabins fitted out like those of some competitors, have been proposed.<\/p>\n

Connections to New York The cargo business, operated by the parent company Lufthansa and largely maintained during the period, will remain crucial in 2022.<\/p>\n

The business and economy sectors of Kinshasa, the airline\u2019s flagship destination, have recovered, as have purely tourist destinations in Southern Africa, such as Victoria Falls in Zimbabwe, Mombasa in Kenya, and Zanzibar in Tanzania.<\/p>\n

In addition, new daily flights from Brussels to New York (as opposed to four per week in the past) should make it possible to accommodate passengers from West Africa who do not have direct connections to the US.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. After relaunching its flights on the continent in June 2020, Brussels Airlines is making an effort to resist the crisis and beat out its competitors, especially Air France. \u201cThe recovery was rather slow from June 2020 onwards, but in 2021 there was a clear improvement and we hope this will continue in […]<\/p>\n","protected":false},"author":84,"featured_media":8758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,6,8,16],"tags":[242,233,246,245],"class_list":["post-8759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-community","category-files","category-homepage-english","category-twitter","tag-africa","tag-africa-press","tag-africa-press-lesotho","tag-lesotho"],"yoast_head":"\nBrussels Airlines takes advantage of health crisis to outdo competitors in Africa - Lesotho<\/title>\n<meta name=\"description\" content=\"After relaunching its flights on the continent in June 2020, Brussels Airlines is making an effort to resist the crisis ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brussels Airlines takes advantage of health crisis to outdo competitors in Africa\" \/>\n<meta property=\"og:description\" content=\"After relaunching its flights on the continent in June 2020, Brussels Airlines is making an effort to resist the crisis ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T19:21:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-18T19:53:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/01\/img-61e71a7fa4364.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"732\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Brussels Airlines takes advantage of health crisis to outdo competitors in Africa\",\"datePublished\":\"2022-01-18T19:21:53+00:00\",\"dateModified\":\"2022-01-18T19:53:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa\"},\"wordCount\":571,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/01\/img-61e71a7fa4364.jpg\",\"keywords\":[\"Africa\",\"Africa Press\",\"Africa Press-Lesotho\",\"Lesotho\"],\"articleSection\":[\"all news\",\"community\",\"files\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa\",\"name\":\"Brussels Airlines takes advantage of health crisis to outdo competitors in Africa - Lesotho\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/01\/img-61e71a7fa4364.jpg\",\"datePublished\":\"2022-01-18T19:21:53+00:00\",\"dateModified\":\"2022-01-18T19:53:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"After relaunching its flights on the continent in June 2020, Brussels Airlines is making an effort to resist the crisis ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/01\/img-61e71a7fa4364.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/01\/img-61e71a7fa4364.jpg\",\"width\":732,\"height\":418,\"caption\":\"Brussels Airlines takes advantage of health crisis to outdo competitors in Africa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/lesotho\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brussels Airlines takes advantage of health crisis to outdo competitors in Africa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#website\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/\",\"name\":\"Lesotho\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/lesotho\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brussels Airlines takes advantage of health crisis to outdo competitors in Africa - Lesotho","description":"After relaunching its flights on the continent in June 2020, Brussels Airlines is making an effort to resist the crisis ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa","og_locale":"en_US","og_type":"article","og_title":"Brussels Airlines takes advantage of health crisis to outdo competitors in Africa","og_description":"After relaunching its flights on the continent in June 2020, Brussels Airlines is making an effort to resist the crisis ...","og_url":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa","og_site_name":"Lesotho","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2022-01-18T19:21:53+00:00","article_modified_time":"2022-01-18T19:53:06+00:00","og_image":[{"width":732,"height":418,"url":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/01\/img-61e71a7fa4364.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Brussels Airlines takes advantage of health crisis to outdo competitors in Africa","datePublished":"2022-01-18T19:21:53+00:00","dateModified":"2022-01-18T19:53:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa"},"wordCount":571,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/01\/img-61e71a7fa4364.jpg","keywords":["Africa","Africa Press","Africa Press-Lesotho","Lesotho"],"articleSection":["all news","community","files","homepage-english","twitter"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa","url":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa","name":"Brussels Airlines takes advantage of health crisis to outdo competitors in Africa - Lesotho","isPartOf":{"@id":"https:\/\/www.africa-press.net\/lesotho\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/01\/img-61e71a7fa4364.jpg","datePublished":"2022-01-18T19:21:53+00:00","dateModified":"2022-01-18T19:53:06+00:00","author":{"@id":"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"After relaunching its flights on the continent in June 2020, Brussels Airlines is making an effort to resist the crisis ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#primaryimage","url":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/01\/img-61e71a7fa4364.jpg","contentUrl":"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/01\/img-61e71a7fa4364.jpg","width":732,"height":418,"caption":"Brussels Airlines takes advantage of health crisis to outdo competitors in Africa"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/lesotho\/all-news\/brussels-airlines-takes-advantage-of-health-crisis-to-outdo-competitors-in-africa#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/lesotho\/"},{"@type":"ListItem","position":2,"name":"Brussels Airlines takes advantage of health crisis to outdo competitors in Africa"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/lesotho\/#website","url":"https:\/\/www.africa-press.net\/lesotho\/","name":"Lesotho","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/lesotho\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/posts\/8759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/comments?post=8759"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/posts\/8759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/media\/8758"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/media?parent=8759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/categories?post=8759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/lesotho\/wp-json\/wp\/v2\/tags?post=8759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}