{"id":8938,"date":"2022-01-21T09:09:07","date_gmt":"2022-01-21T09:09:07","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/matlosas-soft-drink-attracts-local-business"},"modified":"2022-01-21T09:51:02","modified_gmt":"2022-01-21T09:51:02","slug":"matlosas-soft-drink-attracts-local-business","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/matlosas-soft-drink-attracts-local-business","title":{"rendered":"Matlosa\u2019s soft drink attracts local business"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Lesotho. <\/strong><\/span>In less than a month of its introduction to the market, Bokang Matlosa\u2019s soft drink \u2013 Tholoana has captured the local retailers and supermarkets. <b>Tholoana<\/b><\/p>\n<p>is the first Lesotho fizz drink manufactured in Lesotho, and will seemingly give hope to many Basotho entrepreneurs and encourage a shift from a fixed mindset.<\/p>\n<p>Matlosa revealed to Informative Newspaper that she has a capacity to produce more than 5000 litres of her product. Her factory is located in Teya-Teyaneng and in just three weeks of launching, the company supplies six<\/p>\n<p>supermarkets in Teya-Teyaneng, five supermarkets in Mapoteng, two supermarkets in Maputsoe and five shops and supermarkets in Maseru. \u201cThe idea to go into<\/p>\n<p>beverage industry came about when I realized that drinks were consumed at a high scale during the summer of 2020 then I saw an opportunity to tap into this<\/p>\n<p>market and offer something different,\u201d she mentioned. She noted that she started somewhere before producing the fizzy drink, she has her first business which produces<\/p>\n<p>necta syrups Fruit Extract (PTY) LTD but her interest in a fizzy drink led her to this product. \u201cIn 2021, I experienced a decline in sales for the necta syrup<\/p>\n<p>then I decided to go back to the drawing board to come up with a new product, unlike the previous product, it is a bit costly to produce and market as I had<\/p>\n<p>to spend a lot of money for the marketing episodes,\u201d she said. She also mentions that syrups always needs to be diluted with other liquids before consumption<\/p>\n<p>therefore they are a bit of a headache to deal with the market we have in Lesotho,\u201d she said. Matlosa conducted a research before starting her business and she found out that about 80% of the goods consumed in<\/p>\n<p>the country are imported from South Africa including beverages as well as fruits, \u201cI also identified a lack of locally produced beverages in the market,\u201d<\/p>\n<p>she declared. \u201cTholoana is a versatile name that is used in different context but for us it is a \u2018seed\u2019. Seeds are the beginning or the start of all life<\/p>\n<p>forms. Seed representing opportunity for change, new beginnings and new hope,\u201d she elaborated. She noted that despite some challenges such as not having enough capital and hence human resource, the support<\/p>\n<p>in the country is amazing and the business is quickly growing. Matlosa is a 31 year old female born and bred in Maseru, he holds an Honours Degree in Interior Design from the University of Johannesburg.<\/p>\n<p><strong>For More News And Analysis About <a href=\"https:\/\/www.africa-press.net\/lesotho\">Lesotho<\/a> Follow <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Lesotho. In less than a month of its introduction to the market, Bokang Matlosa\u2019s soft drink \u2013 Tholoana has captured the local retailers and supermarkets. Tholoana is the first Lesotho fizz drink manufactured in Lesotho, and will seemingly give hope to many Basotho entrepreneurs and encourage a shift from a fixed mindset. Matlosa [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":8937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8,16],"tags":[233,246,810,245],"class_list":["post-8938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-business","tag-lesotho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Matlosa\u2019s soft drink attracts local business - Lesotho<\/title>\n<meta name=\"description\" content=\"In less than a month of its introduction to the market, Bokang Matlosa\u2019s soft drink \u2013 Tholoana has captured the local re ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/matlosas-soft-drink-attracts-local-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matlosa\u2019s soft drink attracts local business\" \/>\n<meta property=\"og:description\" content=\"In less than a month of its introduction to the market, Bokang Matlosa\u2019s soft drink \u2013 Tholoana has captured the local re ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/matlosas-soft-drink-attracts-local-business\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-21T09:09:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-21T09:51:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/01\/img-61ea81e768fa2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"786\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/matlosas-soft-drink-attracts-local-business#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/matlosas-soft-drink-attracts-local-business\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Matlosa\u2019s soft drink attracts local business\",\"datePublished\":\"2022-01-21T09:09:07+00:00\",\"dateModified\":\"2022-01-21T09:51:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/matlosas-soft-drink-attracts-local-business\"},\"wordCount\":429,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/matlosas-soft-drink-attracts-local-business#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/01\/img-61ea81e768fa2.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"Business\",\"Lesotho\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/matlosas-soft-drink-attracts-local-business#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/matlosas-soft-drink-attracts-local-business\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/matlosas-soft-drink-attracts-local-business\",\"name\":\"Matlosa\u2019s soft drink attracts local business - 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