{"id":10429,"date":"2022-02-28T10:41:44","date_gmt":"2022-02-28T10:41:44","guid":{"rendered":"https:\/\/www.africa-press.net\/liberia\/all-news\/mtn-rebrand-to-reflect-ambition-2025"},"modified":"2022-02-28T11:29:38","modified_gmt":"2022-02-28T11:29:38","slug":"mtn-rebrand-to-reflect-ambition-2025","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/liberia\/all-news\/mtn-rebrand-to-reflect-ambition-2025","title":{"rendered":"MTN Rebrand to Reflect Ambition 2025"},"content":{"rendered":"

Africa-Press – Liberia. <\/strong><\/span>Africa\u2019s most admired African brand, MTN, is rebranding to reflect its evolution from the continent\u2019s most valuable telecommunications provider to Africa\u2019s leading digital technology company.<\/p>\n

The rebrand reflects MTN Group\u2019s commitment to its Ambition 2025 strategy to build leading digital platforms that enable Africa\u2019s progress across the telecom, fintech, infrastructure, API and content and messaging ecosystem. It is the second brand overhaul since the mobile operator\u2019s founding in 1994, the previous refresh being in 2004.<\/p>\n

Kicking off with a provocative and simple question, \u201cWhat are we doing today?\u201d, the brand refresh promises to reveal MTN as more than just a telco. In developing and designing its new brand, MTN is responding to the reality that whilst it was born into the analog era, its customers today spend much of their time in the social and digital world. The new brand identity and its expression is modern, simple, bold and digitally dynamic.<\/p>\n

Through its delivery of Ambition 2025, MTN aims to accelerate growth and unlock the value of its infrastructure, assets, and platforms. A pioneer of innovation, the brand refresh reasserts MTN\u2019s role as a technology leader in Africa and its role in accelerating progress through the simple act of doing.<\/p>\n

Ralph Mupita, MTN Group President and CEO said, \u201cIt should come as no surprise that our identity as a telco is only a part of who we are and that our legacy and story are still in the making. We are at an inflection point; the world has changed and, as a digital first business, we must change with it. This is reflected in our active evolution from being a telco to a techno and doing this together with our Nation States for the benefit of our stakeholders. Our rebrand is an expression of this as we steer towards a singular global brand.\u201d<\/p>\n

For Lonestar Cell MTN, this rebranding inspires Liberia\u2019s leading telecommunications company to continue its evolution as a technology company.<\/p>\n

Lonestar Cell MTN Chief Executive Officer, Rahul De, said, \u201cThis rebrand demonstrates commitment to our Ambition 2025 strategy, to build leading digital platforms that accelerate Liberia\u2019s progress across the telecom, fintech, infrastructure, API and content and messaging eco-system.\u201d<\/b><\/p>\n

With a clear and concise brand strategy that \u2018Opportunity + Energy = Progress\u2019, MTN understands that to truly unlock the full benefits and potential of the digital world requires a combination of drive, progressive thinking, and the right tools that help doers get from can, to done.<\/p>\n

MTN Group Executive Marketing, Bernice Samuels said: \u201cOur new positioning and refreshed brand identity is centred on the notion that Africa is never still. And now more than ever, true progress for Africa can only be realised by closing the gap<\/p>\n

between \u2018can\u2019 and \u2018done. It is the doing that bridges the gap between can and done. \u201cIt is off this insight that our new campaign, \u201cWhat are you doing today?\u201d will launch across our footprint by challenging, celebrating and providing tools for doers, because we progress, as individuals, communities and countries, Africa progresses\u201d, she concludes.<\/p>\n

The campaign rolled out from 17 February 2022 across digital and social platforms, OOH, print, radio and TV, with the first pan-African flighting on 27 February 2022.<\/p>\n

About the Lonestar Cell MTN<\/b><\/p>\n

Launched in 2001, Lonestar Cell MTN is the trusted mobile phone and mobile money operator in Liberia. Our singular focus is to lead the delivery of a bold, new digital world for our customers. Our reliable country-wide network, partnerships with Liberia\u2019s major banks, and over nine-thousand Mobile Money agents, Lonestar Cell MTN subscribers can deposit and withdraw cash, pay bills, and pay for services seamlessly. We believe everyone deserves the benefits of a modern and connected life.<\/p>\n

For More News And Analysis About Liberia<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Liberia. Africa\u2019s most admired African brand, MTN, is rebranding to reflect its evolution from the continent\u2019s most valuable telecommunications provider to Africa\u2019s leading digital technology company. The rebrand reflects MTN Group\u2019s commitment to its Ambition 2025 strategy to build leading digital platforms that enable Africa\u2019s progress across the telecom, fintech, infrastructure, API and […]<\/p>\n","protected":false},"author":84,"featured_media":10428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8,16],"tags":[233,237,234],"class_list":["post-10429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-liberia","tag-liberia"],"yoast_head":"\nMTN Rebrand to Reflect Ambition 2025 - Liberia<\/title>\n<meta name=\"description\" content=\"Africa\u2019s most admired African brand, MTN, is rebranding to reflect its evolution from the continent\u2019s most valuable tele ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/liberia\/all-news\/mtn-rebrand-to-reflect-ambition-2025\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MTN Rebrand to Reflect Ambition 2025\" \/>\n<meta property=\"og:description\" content=\"Africa\u2019s most admired African brand, MTN, is rebranding to reflect its evolution from the continent\u2019s most valuable tele ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/liberia\/all-news\/mtn-rebrand-to-reflect-ambition-2025\" \/>\n<meta property=\"og:site_name\" content=\"Liberia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-28T10:41:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-28T11:29:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/liberia\/sites\/37\/2022\/02\/img-621cb20c1de5a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/liberia\/all-news\/mtn-rebrand-to-reflect-ambition-2025#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/liberia\/all-news\/mtn-rebrand-to-reflect-ambition-2025\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/liberia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"MTN Rebrand to Reflect Ambition 2025\",\"datePublished\":\"2022-02-28T10:41:44+00:00\",\"dateModified\":\"2022-02-28T11:29:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/liberia\/all-news\/mtn-rebrand-to-reflect-ambition-2025\"},\"wordCount\":627,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/liberia\/all-news\/mtn-rebrand-to-reflect-ambition-2025#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/liberia\/sites\/37\/2022\/02\/img-621cb20c1de5a.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Liberia\",\"Liberia\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/liberia\/all-news\/mtn-rebrand-to-reflect-ambition-2025#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/liberia\/all-news\/mtn-rebrand-to-reflect-ambition-2025\",\"url\":\"https:\/\/www.africa-press.net\/liberia\/all-news\/mtn-rebrand-to-reflect-ambition-2025\",\"name\":\"MTN Rebrand to Reflect Ambition 2025 - 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