{"id":1717,"date":"2021-11-12T18:19:24","date_gmt":"2021-11-12T18:19:24","guid":{"rendered":"https:\/\/www.africa-press.net\/madagascar\/?p=1717"},"modified":"2021-11-12T16:46:39","modified_gmt":"2021-11-12T16:46:39","slug":"diagnostic-post-covid-le-tourisme-encore-convalescent","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/madagascar\/economie\/diagnostic-post-covid-le-tourisme-encore-convalescent","title":{"rendered":"Diagnostic Post-covid – Le tourisme encore convalescent"},"content":{"rendered":"

Africa-Press – Madagascar. <\/strong><\/span>Malgr\u00e9 la r\u00e9ouverture des fronti\u00e8res, le tourisme mettra du temps \u00e0 se relever. Beaucoup d\u2019efforts restent \u00e0 faire<\/p>\n

Deux conceptions compl\u00e9mentaires pour relancer l\u2019\u00e9conomie touristique. En d\u00e9pit de quelques nuances dans la mani\u00e8re de d\u00e9velopper leurs id\u00e9es. Celles d\u2019Aina Raveloson, pr\u00e9sidente du Conseil d\u2019administration de la Conf\u00e9d\u00e9ration du tourisme de Madagascar, CTM, qui misent sur le pragmatisme. Alors que Jo\u00ebl Randriaman\u00addranto, ministre de tutelle, se veut \u00eatre optimiste sur la suite du programme. C\u2019\u00e9tait hier au Novotel d\u2019Alarobia, au huiti\u00e8me \u00e9tage, devenu un haut lieu des id\u00e9es tournant autour du tourisme.<\/p>\n

\u00c0 l\u2019arriv\u00e9e, la premi\u00e8re a pr\u00e9sent\u00e9 un plan consolid\u00e9 de cinq axes, le contenu de feuille de route du minist\u00e8re, associ\u00e9 avec celui de la strat\u00e9gie de relance \u00e9labor\u00e9e par le secteur priv\u00e9. Mais les deux s\u2019accordaient \u00e0 dire que tout a \u00e9t\u00e9 fait et d\u00e9cid\u00e9 avec une entente mutuelle, une concertation permanente et une compr\u00e9hension r\u00e9ciproque. Aina Raveloson a d\u00e9velopp\u00e9 les cinq axes strat\u00e9giques que sont \u00ab la relance de l\u2019\u00e9conomie touristique, le repositionnement de la destination, l\u2019employabilit\u00e9 et la professionnalisation, la modernisation et l\u2019action publique int\u00e9gr\u00e9e \u00bb. Elle a rappel\u00e9 \u00ab qu\u2019avant la crise sanitaire, le tourisme g\u00e9n\u00e9rait quarante mille emplois directs, Trois cent mille induits et un million cinq cent mille postes de travail sur les cha\u00eenes de valeurs. \u00c0 cause de la crise sanitaire, le secteur a perdu 2 000 milliards d\u2019ariary. La moiti\u00e9 des entreprises associ\u00e9es au tourisme ont \u00e9t\u00e9 contraintes de d\u00e9poser leurs bilans\u00bb.<\/p>\n

Et encore, r\u00e9v\u00e8le-t-elle, \u00ab les analyses \u00e0 l\u2019\u00e9chelle mondiale ont d\u00e9duit que le retour \u00e0 la normalit\u00e9 des voyages n\u2019interviendraient qu\u2019en 2023 ou 2024. Alors que les soci\u00e9t\u00e9s qui ont surv\u00e9cu aux vagues du coronavirus doivent repartir non pas \u00e0 z\u00e9ro mais en-dessous. Avec des dettes fiscales qui s\u2019accumulent au fil des exercices \u00bb.<\/p>\n

En guise de r\u00e9ponse, Jo\u00ebl Randriamandranto a insist\u00e9 sur le volet communication. \u00ab Le minist\u00e8re a men\u00e9 une campagne aupr\u00e8s des professionnels des voyages qui vendent d\u00e9j\u00e0 la destination Madagascar pour leur dire que nous sommes d\u00e9sormais ouverts aux visiteurs \u00e9trangers. Les m\u00e9dias sp\u00e9cialis\u00e9s ont \u00e9t\u00e9 aussi sollicit\u00e9s pour v\u00e9hiculer ces informations. Enfin, le grand public via les plateformes des r\u00e9seaux sociaux ont inform\u00e9s de cette nouvelle situation qui pr\u00e9vaut. Si la r\u00e9ouverture des fronti\u00e8res a \u00e9t\u00e9 une n\u00e9cessit\u00e9, maintenant il faudra s\u2019atteler aux diverses actions pour faire venir les touristes, et les accueillir dans les meilleures conditions \u00bb. Toujours dans le chapitre communicatif, le ministre en personne organisera des Webinars avec les agences de voyages qui ne connaissent pas encore les atouts touristiques de la Grande \u00eele \u00bb. Chemin faisant, il a admis \u00ab l\u2019importance de la transformation digitale. \u00c0 un moment o\u00f9 tout se fait \u00e0 distance \u00bb.<\/p>\n

Les deux intervenants s\u2019accordent \u00e0 dire l\u2019importance du tourisme national. Aina Raveloson y trouve un coup de pouce inattendu. Jo\u00ebl Randriamandranto ou plut\u00f4t son minist\u00e8re en a fait un vrai cheval de bataille \u00e0 travers les quatre \u00e9ditions du \u00ab Tsenaben\u2019ny Fizahantany \u00bb, l\u2019\u00e9dition des catalogues touristiques et l\u2019organisation des \u00e9v\u00e9nements de proximit\u00e9 comme le \u00ab festival Rifatse \u00bb \u00e0 Morondava.<\/p>\n

Bref, le tourisme peut repartir du bon pied. \u00c0 moins que le coronavirus ne lui joue un mauvais tour. \u00ab Personne ne veut plus entendre parler d\u2019une \u00e9ventuelle fermeture des fronti\u00e8re. Il est du devoir de tout un chacun de respecter les gestes barri\u00e8res, de se faire vacciner. Les professionnels du tourisme, six mille environ ont suivi des formations pour suivre et imposer les protocoles sanitaires \u00bb a conclu Tojo Razafimahefa, vice-pr\u00e9sident de la CTM dans un appel \u00e0 la conscience collective.<\/p>\n

Pour plus d’informations et d’analyses sur la Madagascar<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Madagascar. Malgr\u00e9 la r\u00e9ouverture des fronti\u00e8res, le tourisme mettra du temps \u00e0 se relever. Beaucoup d\u2019efforts restent \u00e0 faire Deux conceptions compl\u00e9mentaires pour relancer l\u2019\u00e9conomie touristique. En d\u00e9pit de quelques nuances dans la mani\u00e8re de d\u00e9velopper leurs id\u00e9es. Celles d\u2019Aina Raveloson, pr\u00e9sidente du Conseil d\u2019administration de la Conf\u00e9d\u00e9ration du tourisme de Madagascar, CTM, […]<\/p>\n","protected":false},"author":82,"featured_media":1716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[36,50,49],"class_list":["post-1717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-madagascar","tag-madagascar"],"yoast_head":"\nDiagnostic Post-covid - Le tourisme encore convalescent - Madagascar<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 la r\u00e9ouverture des fronti\u00e8res, le tourisme mettra du temps \u00e0 se relever. 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