{"id":18321,"date":"2023-09-02T14:45:32","date_gmt":"2023-09-02T14:45:32","guid":{"rendered":"https:\/\/www.africa-press.net\/madagascar\/politique\/fabrication-de-chocolat-le-procede-bean-to-bar-un-defi-ethique-et-ecologique"},"modified":"2023-09-02T16:18:33","modified_gmt":"2023-09-02T16:18:33","slug":"fabrication-de-chocolat-le-procede-bean-to-bar-un-defi-ethique-et-ecologique","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/fabrication-de-chocolat-le-procede-bean-to-bar-un-defi-ethique-et-ecologique","title":{"rendered":"FABRICATION DE CHOCOLAT \u2013 Le proc\u00e9d\u00e9 \u00ab Bean to bar \u00bb, un d\u00e9fi \u00e9thique et \u00e9cologique"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Madagascar. <\/strong><\/span><b>Un nouvel proce\u0301de\u0301, appele\u0301 \u00abBean to bar\u00bb, est lance\u0301 afin de travailler d\u2019une fac\u0327on artisanale la fe\u0300ve de cacao pour obtenir diffe\u0301rents types de chocolat.<\/b><\/p>\n<p>Les questions de trac\u0327abilite\u0301 mais aussi d\u2019ordre environnemental deviennent de plus en plus pressantes avec la croissance exponentielle au niveau mondial de l\u2019exploitation des matie\u0300res premie\u0300res. Le chocolat n\u2019e\u0301chappe pas a\u0300 cette conjoncture et c\u2019est ce qu\u2019a essaye\u0301 de mettre en lumie\u0300re Ludovic Ratsiterena, chercheur en Tourisme durable jeudi a\u0300 l\u2019occasion d\u2019une confe\u0301rence. \u00ab De la fe\u0300ve a\u0300 la tablette \u00bb, commune\u0301ment appele\u0301 \u00ab Bean to bar \u00bb, un proce\u0301de\u0301 qui consiste a\u0300 travailler d\u2019une fac\u0327on artisanale la fe\u0300ve de cacao jusqu\u2019a\u0300 obtenir le rendu final, diffe\u0301rents types de chocolat, destine\u0301s a\u0300 e\u0302tre e\u0301coule\u0301s sur le marche\u0301. Durant son expose\u0301, le chercheur avait mis en e\u0301vidence la ne\u0301cessite\u0301 d\u2019aborder une approche e\u0301thique du \u00ab bean to bar \u00bb : \u00ab C\u2019est un proce\u0301de\u0301 re\u0301cent dans la fabrication de chocolat. Ce moyen de produc\u00adtion e\u0301tait apparu aux E\u0301tats-Unis dans les anne\u0301es 2000 en re\u0301ponse a\u0300 une certaine standardisation, voire une uniformisation de la fac\u0327on de fabriquer le chocolat. L\u2019approche e\u0301thique du bean to bar pourrait permettre de donner une juste re\u0301mune\u0301ration des producteurs et e\u0301galement si l\u2019on sait s\u2019en servir de mai\u0302triser toute la chai\u0302ne de fabrication de chocolat \u00bb, avait explique\u0301 Ludovic Ratsiterena.<\/p>\n<p><b>Marketing<\/b><\/p>\n<p>De plus en plus de chercheurs, artisans et torre\u0301\u00adfacteurs s\u2019inte\u0301ressent a\u0300 ce proce\u0301de\u0301 et parlent me\u0302me d\u2019une philosophie car en plus des conside\u0301rations gastronomiques, la cliente\u0300le s\u2019inte\u0301resse de\u0301sormais au naturel et a\u0300 l\u2019artisanal. Dans l\u2019approche \u00ab Bean to bar \u00bb, le chocolatier ache\u0300te directement le cacao aupre\u0300s des paysans, producteurs pour s\u2019adonner a\u0300 la transformation en chocolat entre les murs de son atelier. La technique est diame\u0301tralement oppose\u0301e a\u0300 la fac\u0327on de produire industrielle mais constitue aussi un argument marketing infaillible car le chocolat artisanal, surtout ceux qui sont certifie\u0301s \u00ab Bio \u00bb sont dore\u0301navant tre\u0300s recherche\u0301s sur le marche\u0301. \u00ab La trac\u0327abilite\u0301 des produits issus de l\u2019agriculture biologique et de l\u2019agroforesterie constitue un atout de taille pour pouvoir vendre du chocolat artisanal car en plus des saveurs que proposent certains artisans chocolatiers, ils peuvent vendre l\u2019image d\u2019un chocolat naturel et de fabrication artisanale \u00bb, continue Ludovic, sous l\u2019\u0153il attentif de son auditoire. Quoi qu\u2019il en soit, artisans solitaires ou entreprises doivent e\u0302tre en mesure de retracer et de garantir des chai\u0302nes d\u2019approvisionnement propres pour leurs produits, des indications du World Wide Fund.<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/madagascar\">Madagascar<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Madagascar. Un nouvel proce\u0301de\u0301, appele\u0301 \u00abBean to bar\u00bb, est lance\u0301 afin de travailler d\u2019une fac\u0327on artisanale la fe\u0300ve de cacao pour obtenir diffe\u0301rents types de chocolat. Les questions de trac\u0327abilite\u0301 mais aussi d\u2019ordre environnemental deviennent de plus en plus pressantes avec la croissance exponentielle au niveau mondial de l\u2019exploitation des matie\u0300res premie\u0300res. Le [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":18320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,10],"tags":[36,50,49],"class_list":["post-18321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communaute","category-toutes-les-actualites","tag-africa-press","tag-africa-press-madagascar","tag-madagascar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FABRICATION DE CHOCOLAT \u2013 Le proc\u00e9d\u00e9 \u00ab Bean to bar \u00bb, un d\u00e9fi \u00e9thique et \u00e9cologique - Madagascar<\/title>\n<meta name=\"description\" content=\"Un nouvel proce\u0301de\u0301, appele\u0301 \u00abBean to bar\u00bb, est lance\u0301 afin de travailler d\u2019une fac\u0327on artisanale la fe\u0300ve de cacao p ...\" 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