{"id":19832,"date":"2023-10-05T18:18:39","date_gmt":"2023-10-05T18:18:39","guid":{"rendered":"https:\/\/www.africa-press.net\/madagascar\/politique\/developpement-le-tourisme-daffaires-constitue-un-bon-filon"},"modified":"2023-10-05T19:26:21","modified_gmt":"2023-10-05T19:26:21","slug":"developpement-le-tourisme-daffaires-constitue-un-bon-filon","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/madagascar\/economie\/developpement-le-tourisme-daffaires-constitue-un-bon-filon","title":{"rendered":"D\u00c9VELOPPEMENT \u2013 Le tourisme d\u2019affaires constitue un bon filon"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Madagascar. <\/strong><\/span><b>Madagascar posse\u0300de une belle carte a\u0300 jouer en termes de tourisme d\u2019affaires. Cela a permis la mise en relation des autorite\u0301s du secteur touristique de la Grande i\u0302le avec les agents de MICE. <\/b><\/p>\n<p>Une belle pioche pour le secteur touristique malgache. C\u2019est ainsi que les ope\u0301rateurs et les autorite\u0301s de ce domaine, qui reprend son envol, de\u0301crivent le tourisme d\u2019affaires. Celui-ci continue a\u0300 e\u0301merger et a\u0300 se de\u0301marquer des autres branches traditionnelles de l\u2019industrie du tourisme, de par les rentre\u0301es en devises offertes par ce filon a\u0300 creuser, mais aussi en raison de l\u2019attractivite\u0301 du secteur qui intrigue de plus en plus de monde. En effet, les opportunite\u0301s du tourisme d\u2019affaires se de\u0301voilent peu a\u0300 peu pour Madagascar dont les e\u0301tablissements ho\u0302teliers et les grandes enseignes e\u0301ve\u0301nementielles de\u0301montrent une capacite\u0301 conside\u0301rable a\u0300 he\u0301berger de grands e\u0301ve\u0301nements d\u2019affaires, me\u0302lant ainsi une hospitalite\u0301 le\u0301gendaire et un \u00ab service de qualite\u0301 \u00bb, de haut standing. C\u2019est ce qui ressort de la soire\u0301e gastronomique organise\u0301e par le ministe\u0300re du Tourisme et l\u2019Office national du tourisme de Madagascar, lundi dernier, a\u0300 Paris. Une soire\u0301e qui aurait justement permis a\u0300 ces autorite\u0301s du secteur touristique malgache de pre\u0301senter aux acheteurs MICE (Meetings, Incentive, Conferences, Exhibitions) le potentiel de la Grande i\u0302le en tant que destination e\u0301mergente du tourisme d\u2019affaires.<\/p>\n<p><b>Un potentiel<\/b><\/p>\n<p>Le MICE qui est devenu, au fil des anne\u0301es, un sigle utilise\u0301 dans l\u2019industrie du tourisme pour de\u0301signer l\u2019ensemble des activite\u0301s et services lie\u0301s aux e\u0301ve\u0301nements professionnels au sens large du terme. D\u2019apre\u0300s les ope\u0301rateurs touristiques malgaches, la Grande i\u0302le de\u0301tient le bout du fil d\u2019Ariane pour exploiter le potentiel du tourisme d\u2019affaires. A\u0300 en croire un communique\u0301 du ministe\u0300re du Tourisme, une bonne partie des e\u0301tablissements ho\u0302teliers de Madagascar posse\u0300dent une capacite\u0301 \u00ab adapte\u0301e \u00bb a\u0300 cette industrie du secteur touristique qui connai\u0302t une certaine florissance. \u00ab Le potentiel de Madagascar pour accueillir des e\u0301ve\u0300nements d\u2019affaires est conside\u0301rable, gra\u0302ce a\u0300 ses e\u0301tablissements ho\u0302teliers de haut standing parfaitement adapte\u0301s \u00bb, indique-t-on. Un potentiel qui n\u2019est pas passe\u0301 inaperc\u0327u aux yeux d\u2019agences MICE qui pourraient e\u0301ventuellement investir a\u0300 Madagascar dans ce domaine du tourisme. \u00ab Pre\u0300s d\u2019une trentaine d\u2019agences spe\u0301cialise\u0301es en MICE ont re\u0301pondu pre\u0301sent a\u0300 cette soire\u0301e, te\u0301moignant de l\u2019engouement autour de ce projet, ouvrant ainsi la voie a\u0300 l\u2019avenir du tourisme d\u2019affaires a\u0300 Madagascar \u00bb, souligne le ministe\u0300re du Tourisme. Ils sont au nombre de sept e\u0301tablissements touristiques qui ont pre\u0301sente\u0301 leurs spe\u0301cificite\u0301s aux agences spe\u0301cialise\u0301es en MICE. Des ho\u0302tels et groupes ho\u0302teliers de renom issus d\u2019Antananarivo, de Mahajanga et de Nosy Be, l\u2019i\u0302le aux parfums. \u00ab Depuis plusieurs anne\u0301es, Madagascar, ses ope\u0301rateurs touristiques ainsi que les spe\u0301cialistes du secteur se sont attele\u0301s a\u0300 redorer le blason du tourisme d\u2019affaires dans la Grande i\u0302le avec la mise en place d\u2019infrastructures e\u0301ve\u0301nementielles modernes en ade\u0301quation avec les standards internationaux \u00bb, explique-t-on.<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/madagascar\">Madagascar<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Madagascar. Madagascar posse\u0300de une belle carte a\u0300 jouer en termes de tourisme d\u2019affaires. Cela a permis la mise en relation des autorite\u0301s du secteur touristique de la Grande i\u0302le avec les agents de MICE. Une belle pioche pour le secteur touristique malgache. C\u2019est ainsi que les ope\u0301rateurs et les autorite\u0301s de ce domaine, [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":19831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,50,49],"class_list":["post-19832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-madagascar","tag-madagascar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>D\u00c9VELOPPEMENT \u2013 Le tourisme d\u2019affaires constitue un bon filon - Madagascar<\/title>\n<meta name=\"description\" content=\"Madagascar posse\u0300de une belle carte a\u0300 jouer en termes de tourisme d\u2019affaires. 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