{"id":22138,"date":"2023-12-01T19:25:28","date_gmt":"2023-12-01T19:25:28","guid":{"rendered":"https:\/\/www.africa-press.net\/madagascar\/politique\/grande-distribution-carrefour-sinstalle-dans-la-grande-ile"},"modified":"2023-12-01T19:25:28","modified_gmt":"2023-12-01T19:25:28","slug":"grande-distribution-carrefour-sinstalle-dans-la-grande-ile","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/madagascar\/economie\/grande-distribution-carrefour-sinstalle-dans-la-grande-ile","title":{"rendered":"GRANDE DISTRIBUTION &#8211; Carrefour s\u2019installe dans la Grande \u00eele"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Madagascar. <\/strong><\/span>Une nouvelle enseigne, Carrefour, vient de s\u2019installer a\u0300 Madagascar. Son e\u0301tablissement devra ravir plus d\u2019un et cre\u0301era diffe\u0301rentes opportunite\u0301s pour les Malgaches.<\/p>\n<p>Un changement qui ne passe pas inaperc\u0327u. Une nouvelle enseigne de grande distribution internationale vient de voir le jour a\u0300 Antananarivo, il s\u2019agit du magasin Carrefour, une succursale internationale qui s\u2019est de\u0301voile\u0301e sous un nouveau jour apre\u0300s qu\u2019elle ait remplace\u0301 le magasin de Jumbo a\u0300 Ankorondrano. Une autre page dans l\u2019histoire des supermarche\u0301s et dans celle de la grande distribution dans la Grande i\u0302le vient donc de se tourner avec Carrefour qui vient de se mettre aux couleurs de la Grande i\u0302le avec des travaux de re\u0301novation de l\u2019ancienne enseigne de Jumbo a\u0300 Ankorondrano pour se transformer en Carrefour.<\/p>\n<p>Bien que certains travaux sont encore en cours de finalisation, une cliente\u0300le fait de\u0301ja\u0300 le tour des rayons dans un hall spacieux et sentant le neuf. \u00ab C\u2019est nouveau, ae\u0301re\u0301 et l\u2019accueil est excellent. Je suis venue pour les courses de fin de semaine, il y a des produits qui sont disponibles, c\u2019est une bonne chose \u00bb, confie une cliente, intercepte\u0301e entre deux rayons hier. Cet ame\u0301nagement est, en effet, cense\u0301 re\u0301pondre aux normes et standards d\u2019agencement de cette marque franc\u0327aise. Pour le moment, c\u2019est a\u0300 Ankorondrano que l\u2019enseigne a de\u0301pose\u0301 son pavillon.<\/p>\n<p>A\u0300 travers cette mutation, il est garanti aux clients une plus grande diversite\u0301 de produits et de prix, c\u2019est d\u2019ailleurs une des politiques de cette filiale, dirige\u0301e par le Groupe Bernard Hoyot (GBH) qui avait passe\u0301 un accord avec le groupe \u00ab Casino \u00bb pour racheter sa filiale \u00ab Vinde\u0301mia \u00bb en 2019 pour la modique somme de 209 millions d\u2019euros. Fonde\u0301e en 1972, Vinde\u0301mia est devenue leader dans la grande distribution dans tous les pays de l\u2019oce\u0301an Indien, y compris Madagascar, aux co\u0302te\u0301s de La Re\u0301union, Mayotte et Maurice.<\/p>\n<p><b>Nouveaux horizons<\/b><\/p>\n<p>Quoi qu\u2019il en soit, l\u2019e\u0301tablissement de cette nouvelle enseigne de carrefour ne manquera pas de cre\u0301er diffe\u0301rentes opportunite\u0301s, notamment dans celle de la promotion d\u2019une bonne varie\u0301te\u0301 de produits ainsi que la cre\u0301ation d\u2019emplois, s\u2019il venait un jour que la succursale s\u2019e\u0301tendra dans d\u2019autres re\u0301gions de l\u2019i\u0302le. Ne\u0301anmoins, le groupe devrait avoir a\u0300 dealer avec le pouvoir d\u2019achat des Malgaches qui tend a\u0300 s\u2019effriter progressivement, mais aussi avec la concurrence, d\u2019ailleurs assez de\u0301veloppe\u0301e avec d\u2019autres grandes enseignes d\u2019hypermarche\u0301, chez qui une grande partie de la cliente\u0300le a de\u0301ja\u0300 ses petites habitudes.<\/p>\n<p>D\u2019autres spe\u0301cialistes de la consommation de\u0301crivent d\u2019ailleurs ces rachats et changement de noms comme e\u0301tant une strate\u0301gie d\u2019adaptation aux \u00ab e\u0301volutions de la grande distribution locale \u00bb, de\u0301passant donc largement les enjeux du changement de nom et d\u2019enseigne.<\/p>\n<p>Etant une grande marque, la premie\u0300re sur le continent europe\u0301en, Carrefour a e\u0301galement su s\u2019imposer en tant que leader sur le plan mondial avec une politique d\u2019adaptation et de renationalisation a\u0300 diffe\u0301rentes e\u0301chelles, en fonction des besoins et des re\u0301alite\u0301s des pays touche\u0301s. Plus d\u2019un estiment que l\u2019enseigne Carrefour, maintenant bien e\u0301tablie, saura attirer une cliente\u0300le et fera long feu dans la grande distribution dans la Grande i\u0302le.<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/madagascar\">Madagascar<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Madagascar. Une nouvelle enseigne, Carrefour, vient de s\u2019installer a\u0300 Madagascar. Son e\u0301tablissement devra ravir plus d\u2019un et cre\u0301era diffe\u0301rentes opportunite\u0301s pour les Malgaches. Un changement qui ne passe pas inaperc\u0327u. Une nouvelle enseigne de grande distribution internationale vient de voir le jour a\u0300 Antananarivo, il s\u2019agit du magasin Carrefour, une succursale internationale qui [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":22137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,50,49],"class_list":["post-22138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-madagascar","tag-madagascar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GRANDE DISTRIBUTION - Carrefour s\u2019installe dans la Grande \u00eele - Madagascar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/madagascar\/politique\/grande-distribution-carrefour-sinstalle-dans-la-grande-ile\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GRANDE DISTRIBUTION - Carrefour s\u2019installe dans la Grande \u00eele\" \/>\n<meta property=\"og:description\" content=\"Africa-Press &#8211; Madagascar. Une nouvelle enseigne, Carrefour, vient de s\u2019installer a\u0300 Madagascar. Son e\u0301tablissement devra ravir plus d\u2019un et cre\u0301era diffe\u0301rentes opportunite\u0301s pour les Malgaches. Un changement qui ne passe pas inaperc\u0327u. 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