{"id":22975,"date":"2023-12-20T15:52:34","date_gmt":"2023-12-20T15:52:34","guid":{"rendered":"https:\/\/www.africa-press.net\/madagascar\/politique\/ambatondrazaka-le-ketchup-lycoper-commercialise"},"modified":"2023-12-20T17:33:14","modified_gmt":"2023-12-20T17:33:14","slug":"ambatondrazaka-le-ketchup-lycoper-commercialise","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise","title":{"rendered":"AMBATONDRAZAKA &#8211; Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Madagascar. <\/strong><\/span>Fonctionnelle, l\u2019usine de transformation de tomates ne cho\u0302me pas. Elle produit trois mille bouteille de ketchup par jour.<\/p>\n<p>Une capacite\u0301 de trois mille bouteilles de ketchup par jour, soit une tonne et demie de produits finis, l\u2019usine de transformation de tomates, inaugure\u0301e en septembre dernier a\u0300 Ambatondrazaka ne cho\u0302me pas ! Preuve en est donne\u0301e par les ope\u0301rateurs e\u0301conomiques et les consommateurs qui peuvent de\u0301sormais s\u2019offrir des produits purement locaux.<\/p>\n<p>Fonctionnelle et pouvant ge\u0301ne\u0301rer de la valeur ajoute\u0301e, la pe\u0301pinie\u0300re industrielle, particulie\u0300re tourne de\u0301sormais a\u0300 plein re\u0301gime. \u00ab Lycoper \u00bb, la marque de ketchup transforme\u0301e et mise en bouteille par cette usine est en effet de\u0301ja\u0300 commercialise\u0301e sur le marche\u0301 a\u0300 un prix de\u0301fiant toute concurrence, a\u0300 3 000 ariary la bouteille si l\u2019on se fie aux informations re\u0301colte\u0301es aupre\u0300s des grossistes et des de\u0301taillants de la ville. A\u0300 en croire d\u2019ailleurs les ge\u0301rants de l\u2019usine, Hasina Rasolofoharintseheno, ope\u0301rateur e\u0301conomique a\u0300 qui la gestion de la pe\u0301pinie\u0300re produisant la marque de ketchup \u00ab Lycoper \u00bb, les stocks commencent de\u0301ja\u0300 a\u0300 se constituer et ce, a\u0300 peine quelques mois apre\u0300s sa mise en marche.<\/p>\n<p>C\u2019est la raison pour laquelle les ope\u0301rateurs et commerc\u0327ants se focalisent davantage a\u0300 e\u0301couler leur production et a\u0300 leur trouver des de\u0301bouche\u0301s. \u00abComme vous pouvez le voir, les produits de la socie\u0301te\u0301 Lycoper sont de\u0301ja\u0300 distille\u0301s, et en nombre sur les marche\u0301s. Nous proposons d\u2019ailleurs une multitude de produits, mais ce sont les ketchups de notre unite\u0301 industrielle qui ont e\u0301te\u0301 commercialise\u0301s dans un premier temps, dans le cadre du projet pilote. Et ce fut un succe\u0300s car les produits cre\u0301e\u0301s dans notre usine d\u2019Ambalabako se vendent de\u0301ja\u0300 dans les marche\u0301s des grandes villes du pays, a\u0300 l\u2019instar d\u2019Antananarivo \u00bb, confie-t-il. Une re\u0301alisation qui profite aux ope\u0301rateurs e\u0301conomiques mais aussi a\u0300 la population, avec des produits qui ont passe\u0301 toutes les se\u0301ries de test qualite\u0301, mais qui se vendent a\u0300 des prix tre\u0300s abordables, en comparaison avec les produits importe\u0301s de la me\u0302me cate\u0301gorie.<\/p>\n<p><b>Opportunite\u0301<\/b><\/p>\n<p>C\u2019est la\u0300, une des vocations du projet de pe\u0301pinie\u0300res industrielles du ministe\u0300re de l\u2019Industrialisation, du commerce et de la consommation (MICC) qui, a\u0300 travers le projet One District One Factory cre\u0301e de la valeur ajoute\u0301e aux produits locaux mais permet aussi aux ope\u0301rateurs a\u0300 la base de trouver un marche\u0301 sur lequel e\u0301couler leurs articles. Il n\u2019y a pas que le riz qui fait office de produits du terroir pour cette localite\u0301 de l\u2019Alaotra Mangoro, les tomates sont aussi des denre\u0301es qui sont produites en quantite\u0301. Pour le moment, les rendements restent stables, avec cependant une le\u0301ge\u0300re baisse de la production comme c\u2019est le cas a\u0300 cette pe\u0301riode de l\u2019anne\u0301e. Ne\u0301anmoins, la localite\u0301 peut produire jusqu\u2019a\u0300 20 tonnes par jour au moment de la re\u0301colte quand cela atteint son pic. Il s\u2019agit donc d\u2019une autre opportunite\u0301 e\u0301conomique que les responsables du MICC ont su mettre en e\u0301vidence, avec le projet de pe\u0301pinie\u0300res industrielles qui continue son petit bonhomme de chemin a\u0300 une allure soutenue.<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/madagascar\">Madagascar<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Madagascar. Fonctionnelle, l\u2019usine de transformation de tomates ne cho\u0302me pas. Elle produit trois mille bouteille de ketchup par jour. Une capacite\u0301 de trois mille bouteilles de ketchup par jour, soit une tonne et demie de produits finis, l\u2019usine de transformation de tomates, inaugure\u0301e en septembre dernier a\u0300 Ambatondrazaka ne cho\u0302me pas ! Preuve [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":22973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,50,49],"class_list":["post-22975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-madagascar","tag-madagascar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AMBATONDRAZAKA - Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9 - Madagascar<\/title>\n<meta name=\"description\" content=\"Fonctionnelle, l\u2019usine de transformation de tomates ne cho\u0302me pas. Elle produit trois mille bouteille de ketchup par jou ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMBATONDRAZAKA - Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9\" \/>\n<meta property=\"og:description\" content=\"Fonctionnelle, l\u2019usine de transformation de tomates ne cho\u0302me pas. Elle produit trois mille bouteille de ketchup par jou ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise\" \/>\n<meta property=\"og:site_name\" content=\"Madagascar\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-20T15:52:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-20T17:33:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2023\/12\/sm_1703077285.004446.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"AMBATONDRAZAKA &#8211; Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9\",\"datePublished\":\"2023-12-20T15:52:34+00:00\",\"dateModified\":\"2023-12-20T17:33:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise\"},\"wordCount\":596,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2023\/12\/sm_1703077285.004446.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Madagascar\",\"Madagascar\"],\"articleSection\":[\"\u00c9conomie\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise\",\"url\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise\",\"name\":\"AMBATONDRAZAKA - Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9 - Madagascar\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2023\/12\/sm_1703077285.004446.jpg\",\"datePublished\":\"2023-12-20T15:52:34+00:00\",\"dateModified\":\"2023-12-20T17:33:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"description\":\"Fonctionnelle, l\u2019usine de transformation de tomates ne cho\u0302me pas. Elle produit trois mille bouteille de ketchup par jou ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2023\/12\/sm_1703077285.004446.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2023\/12\/sm_1703077285.004446.jpg\",\"width\":1280,\"height\":720,\"caption\":\"AMBATONDRAZAKA - Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.africa-press.net\/madagascar\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AMBATONDRAZAKA &#8211; Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/#website\",\"url\":\"https:\/\/www.africa-press.net\/madagascar\/\",\"name\":\"Madagascar\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/madagascar\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\",\"name\":\"cfeditorfr\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AMBATONDRAZAKA - Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9 - Madagascar","description":"Fonctionnelle, l\u2019usine de transformation de tomates ne cho\u0302me pas. Elle produit trois mille bouteille de ketchup par jou ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise","og_locale":"fr_FR","og_type":"article","og_title":"AMBATONDRAZAKA - Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9","og_description":"Fonctionnelle, l\u2019usine de transformation de tomates ne cho\u0302me pas. Elle produit trois mille bouteille de ketchup par jou ...","og_url":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise","og_site_name":"Madagascar","article_published_time":"2023-12-20T15:52:34+00:00","article_modified_time":"2023-12-20T17:33:14+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2023\/12\/sm_1703077285.004446.jpg","type":"image\/jpeg"}],"author":"cfeditorfr","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"cfeditorfr","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise"},"author":{"name":"cfeditorfr","@id":"https:\/\/www.africa-press.net\/madagascar\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1"},"headline":"AMBATONDRAZAKA &#8211; Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9","datePublished":"2023-12-20T15:52:34+00:00","dateModified":"2023-12-20T17:33:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise"},"wordCount":596,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2023\/12\/sm_1703077285.004446.jpg","keywords":["Africa Press","Africa Press-Madagascar","Madagascar"],"articleSection":["\u00c9conomie","Toutes les actualit\u00e9s"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise","url":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise","name":"AMBATONDRAZAKA - Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9 - Madagascar","isPartOf":{"@id":"https:\/\/www.africa-press.net\/madagascar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2023\/12\/sm_1703077285.004446.jpg","datePublished":"2023-12-20T15:52:34+00:00","dateModified":"2023-12-20T17:33:14+00:00","author":{"@id":"https:\/\/www.africa-press.net\/madagascar\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1"},"description":"Fonctionnelle, l\u2019usine de transformation de tomates ne cho\u0302me pas. Elle produit trois mille bouteille de ketchup par jou ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#primaryimage","url":"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2023\/12\/sm_1703077285.004446.jpg","contentUrl":"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2023\/12\/sm_1703077285.004446.jpg","width":1280,"height":720,"caption":"AMBATONDRAZAKA - Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/madagascar\/economie\/ambatondrazaka-le-ketchup-lycoper-commercialise#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.africa-press.net\/madagascar\/"},{"@type":"ListItem","position":2,"name":"AMBATONDRAZAKA &#8211; Le ketchup \u00ab Lycoper \u00bb commercialis\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/madagascar\/#website","url":"https:\/\/www.africa-press.net\/madagascar\/","name":"Madagascar","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/madagascar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/madagascar\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1","name":"cfeditorfr"}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/madagascar\/wp-json\/wp\/v2\/posts\/22975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/madagascar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/madagascar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/madagascar\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/madagascar\/wp-json\/wp\/v2\/comments?post=22975"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/madagascar\/wp-json\/wp\/v2\/posts\/22975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/madagascar\/wp-json\/wp\/v2\/media\/22973"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/madagascar\/wp-json\/wp\/v2\/media?parent=22975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/madagascar\/wp-json\/wp\/v2\/categories?post=22975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/madagascar\/wp-json\/wp\/v2\/tags?post=22975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}