{"id":42064,"date":"2026-03-26T12:44:00","date_gmt":"2026-03-26T12:44:00","guid":{"rendered":"https:\/\/www.africa-press.net\/madagascar\/politique\/amazon-utilise-lia-pour-la-production-televisuelle"},"modified":"2026-04-19T14:43:10","modified_gmt":"2026-04-19T14:43:10","slug":"amazon-utilise-lia-pour-la-production-televisuelle","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/amazon-utilise-lia-pour-la-production-televisuelle","title":{"rendered":"Amazon Utilise l\u2019IA Pour La Production T\u00e9l\u00e9visuelle"},"content":{"rendered":"<p><span class=\"ap-article-header-tag\"> <strong>Africa-Press &#8211; Madagascar. <\/strong> <\/span>Alors qu\u2019Hollywood redoute que l\u2019usage de l\u2019intelligence artificielle (IA) dans le cine\u0301ma ne me\u0300ne a\u0300 des suppressions d\u2019emplois et ne transforme de\u0301finitivement le secteur, le ge\u0301ant ame\u0301ricain Amazon l\u2019envisage pour acce\u0301le\u0301rer le processus de production de ses films et se\u0301ries te\u0301le\u0301vise\u0301es.<\/p>\n<p>La crainte d\u2019Hollywood<\/p>\n<p>Au studio Amazon MGM, Albert Cheng, cadre du secteur du divertissement, dirige une e\u0301quipe charge\u0301e de de\u0301velopper de nouveaux outils d\u2019IA pour re\u0301duire les cou\u0302ts et rationaliser le processus cre\u0301atif. Le groupe pre\u0301voit ainsi de lancer un programme be\u0302ta ferme\u0301 en mars, invitant ses partenaires industriels a\u0300 tester ses outils d\u2019IA. Amazon espe\u0300re pouvoir partager les re\u0301sultats d\u2019ici mai.<\/p>\n<p>Albert Cheng a de\u0301crit AI Studio comme une \u00ab start-up \u00bb fonctionnant selon la re\u0300gle \u00ab two pizza team \u00bb (re\u0300gle des deux pizzas) du fondateur d\u2019Amazon, Jeff Bezos, qui consiste a\u0300 maintenir le groupe suffisamment petit&#8230; pour \u2060pouvoir e\u0302tre nourri avec deux pizzas.<\/p>\n<p>L\u2019e\u0301quipe du studio est principalement compose\u0301e d\u2019inge\u0301nieurs produits et de scientifiques, avec un contingent plus restreint de cre\u0301atifs et de commerciaux. Amazon adopte publiquement l\u2019IA en re\u0301ponse a\u0300 la spirale budge\u0301taire des productions limitant le nombre de se\u0301ries et de films que les entreprises peuvent financer. \u00ab Le cou\u0302t de cre\u0301ation est si e\u0301leve\u0301 qu\u2019il est vraiment difficile d\u2019en produire davantage et de prendre de grands risques \u00bb, a de\u0301clare\u0301 Albert Cheng dans une interview.<\/p>\n<p>\u00ab Nous croyons fondamentalement que l\u2019IA \u2060peut acce\u0301le\u0301rer, mais ne remplacera pas, l\u2019innovation et les aspects uniques que les \u2060humains apportent a\u0300 la cre\u0301ation. \u00bb Cette approche est critique\u0301e de vive voix a\u0300 Hollywood, par des acteurs de premier plan, tels qu\u2019Emily Blunt, qui ont exprime\u0301 leurs craintes quant a\u0300 l\u2019essor de l\u2019IA.<\/p>\n<p>L\u2019IA dans la se\u0301rie \u00ab La Maison de David \u00bb<\/p>\n<p>Amazon a souligne\u0301 que les sce\u0301naristes, re\u0301alisateurs, acteurs et concepteurs de personnages seront implique\u0301s a\u0300 chaque e\u0301tape de la production, utilisant l\u2019IA comme un outil pour ame\u0301liorer la cre\u0301ativite\u0301. Comme beaucoup d\u2019autres entreprises technologiques, Amazon encourage e\u0301galement la majorite\u0301 de ses divisions a\u0300 trouver des utilisations a\u0300 l\u2019IA. Le ge\u0301ant ame\u0301ricain a cite\u0301 cette technologie comme l\u2019une des raisons pour lesquelles il a supprime\u0301 environ 30.000 emplois depuis \u2060octobre \u2013 notamment chez Prime Video.<\/p>\n<p>Selon Albert Cheng, l\u2019IA pourrait aider Prime Video a\u0300 surmonter certains des de\u0301fis inhe\u0301rents a\u0300 la production cine\u0301matographique et te\u0301le\u0301visuelle a\u0300 grande e\u0301chelle. Albert Cheng a de\u0301clare\u0301 que la protection de la proprie\u0301te\u0301 intellectuelle et la garantie que le contenu cre\u0301e\u0301 par l\u2019IA ne sera pas absorbe\u0301 par d\u2019autres mode\u0300les d\u2019IA sont essentielles au bon fonctionnement du studio.<\/p>\n<p>AI Studio, qui a e\u0301te\u0301 lance\u0301 en aou\u0302t dernier, cite sa se\u0301rie a\u0300 succe\u0300s \u00ab La Maison de David \u00bb comme exemple pour l\u2019usage de l\u2019IA dans la production de contenus. Pour la deuxie\u0300me saison de cette e\u0301pope\u0301e biblique, le re\u0301alisateur Jon Erwin a utilise\u0301 l\u2019IA combine\u0301e a\u0300 des images re\u0301elles pour cre\u0301er des sce\u0300nes de bataille, en les montant de manie\u0300re transparente afin d\u2019e\u0301largir la porte\u0301e des se\u0301quences, a\u0300 un moindre cou\u0302t.<\/p>\n<p class=\"ap-article-footer-note\">Retrouvez plus d\u2019actualit\u00e9s et d\u2019analyses sur <span class=\"ap-highlight-country\">Madagascar<\/span> sur le site <span class=\"ap-highlight-brand\">Africa Press<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Madagascar. Alors qu\u2019Hollywood redoute que l\u2019usage de l\u2019intelligence artificielle (IA) dans le cine\u0301ma ne me\u0300ne a\u0300 des suppressions d\u2019emplois et ne transforme de\u0301finitivement le secteur, le ge\u0301ant ame\u0301ricain Amazon l\u2019envisage pour acce\u0301le\u0301rer le processus de production de ses films et se\u0301ries te\u0301le\u0301vise\u0301es. La crainte d\u2019Hollywood Au studio Amazon MGM, Albert Cheng, cadre du [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":42063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,10],"tags":[1661,49],"class_list":["post-42064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divers","category-toutes-les-actualites","tag-amazon","tag-madagascar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amazon Utilise l\u2019IA Pour La Production T\u00e9l\u00e9visuelle - Madagascar<\/title>\n<meta name=\"description\" content=\"-article-header-tag&quot;&gt; Africa-Press - Madagascar. 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