{"id":7346,"date":"2022-05-30T17:09:40","date_gmt":"2022-05-30T17:09:40","guid":{"rendered":"https:\/\/www.africa-press.net\/madagascar\/politique\/wib-awards-2022-le-trophee-coup-de-coeur-remporte-par-anjara-rasoanaivo"},"modified":"2022-05-30T17:26:37","modified_gmt":"2022-05-30T17:26:37","slug":"wib-awards-2022-le-trophee-coup-de-coeur-remporte-par-anjara-rasoanaivo","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/madagascar\/economie\/wib-awards-2022-le-trophee-coup-de-coeur-remporte-par-anjara-rasoanaivo","title":{"rendered":"WIB Awards 2022 : Le troph\u00e9e Coup de C\u0153ur remport\u00e9 par Anjara Rasoanaivo"},"content":{"rendered":"

Africa-Press – Madagascar. <\/strong><\/span>La remise de troph\u00e9es pour l\u2019\u00e9dition 2022 du WIB (Women in business) Awards, organis\u00e9 par le GFEM (Groupement des Femmes Entrepreneures de Madagascar), s\u2019est tenue lors d\u2019une soir\u00e9e organis\u00e9e le 27 mai au Carlton Anosy. Le troph\u00e9e Coup de C\u0153ur a \u00e9t\u00e9 remport\u00e9 par Anjara Rasoanaivo, avec son entreprise BeyondMada, qui se sp\u00e9cialise dans le secteur cin\u00e9matographique malagasy. Interview.<\/p>\n

Midi Madagasikara (MM). Que repr\u00e9sente pour vous ce troph\u00e9e WIB Awards Coup de C\u0153ur ?<\/p>\n

Anjara Rasoanaivo (AR). Une reconnaissance. Ce troph\u00e9e est pour moi bien plus qu\u2019un simple prix. C\u2019est la reconnaissance dans le monde du business que les industries culturelles et cr\u00e9atives, notamment le secteur cin\u00e9matographique, constituent un secteur porteur. D\u00e9sormais, en tant qu \u2018entrepreneur, on est consid\u00e9r\u00e9 comme un v\u00e9ritable acteur de d\u00e9veloppement. Il faut savoir que le secteur du cin\u00e9ma malgache est en pleine expansion. Il y a donc l\u00e0 un vrai potentiel \u00e0 exploiter. Il est temps de cr\u00e9er des opportunit\u00e9s pour d\u00e9velopper toute cette fili\u00e8re.<\/p>\n

MM. Comment voyez-vous le d\u00e9veloppement du secteur du cin\u00e9ma \u00e0 Madagascar ?<\/p>\n

AR. Le cin\u00e9ma est une fili\u00e8re \u00e0 part enti\u00e8re. Pour moi, au sein de BeyondMada, l\u2019objectif est d\u2019en faire une activit\u00e9 p\u00e9renne qui participe au d\u00e9veloppement durable, \u00e0 impact environnemental et soci\u00e9tal. Le cin\u00e9ma, d\u2019une part, est un m\u00e9tier cr\u00e9atif, o\u00f9 les artistes peuvent \u00e9voluer dans plusieurs domaines artistiques : la litt\u00e9rature, la com\u00e9die, la mise en sc\u00e8ne, la musique, l\u2019art plastique et la d\u00e9coration, le stylisme\u2026 c\u2019est un vrai dialogue culturel et artistique. D\u2019autre part, le cin\u00e9ma est un pourvoyeur de m\u00e9tiers : techniques, artistiques, logistiques\u2026 Dans mes productions, un seul projet cin\u00e9matographique donne une bonne cinquantaine de m\u00e9tiers. Pour moi, cela veut dire que le cin\u00e9ma malgache est un bon filon. Je crois fermement que le cin\u00e9ma peut participer au d\u00e9veloppement durable du pays en cr\u00e9ant des emplois, surtout pour les jeunes, tout en valorisant la culture et la biodiversit\u00e9 culturelle du pays.<\/p>\n

MM. Selon vous, comment passer d\u2019une cr\u00e9ation artistique \u00e0 un business ?<\/p>\n

AR. Aujourd\u2019hui, il ne faut plus se cantonner \u00e0 l\u2019aspect \u00ab artistique \u00bb du m\u00e9tier. Certes, c\u2019est de l\u2019art, mais c\u2019est aussi une industrie. Il y a donc l\u00e0 une cha\u00eene de valeurs qu\u2019il faut exploiter, car le march\u00e9 est en forte croissance. Selon moi, \u00e0 ce stade, il est important de trouver notre propre mod\u00e8le \u00e9conomique, sans pour autant se d\u00e9tacher des standards internationaux, qui nous permettront de conqu\u00e9rir le march\u00e9 mondial du cin\u00e9ma.<\/p>\n

Recueillis par Antsa R<\/p>\n

Pour plus d’informations et d’analyses sur la Madagascar<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Madagascar. La remise de troph\u00e9es pour l\u2019\u00e9dition 2022 du WIB (Women in business) Awards, organis\u00e9 par le GFEM (Groupement des Femmes Entrepreneures de Madagascar), s\u2019est tenue lors d\u2019une soir\u00e9e organis\u00e9e le 27 mai au Carlton Anosy. Le troph\u00e9e Coup de C\u0153ur a \u00e9t\u00e9 remport\u00e9 par Anjara Rasoanaivo, avec son entreprise BeyondMada, qui se […]<\/p>\n","protected":false},"author":82,"featured_media":7345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[36,50,49],"class_list":["post-7346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-madagascar","tag-madagascar"],"yoast_head":"\nWIB Awards 2022 : Le troph\u00e9e Coup de C\u0153ur remport\u00e9 par Anjara Rasoanaivo - Madagascar<\/title>\n<meta name=\"description\" content=\"La remise de troph\u00e9es pour l\u2019\u00e9dition 2022 du WIB (Women in business) Awards, organis\u00e9 par le GFEM (Groupement des Femmes ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/madagascar\/economie\/wib-awards-2022-le-trophee-coup-de-coeur-remporte-par-anjara-rasoanaivo\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WIB Awards 2022 : Le troph\u00e9e Coup de C\u0153ur remport\u00e9 par Anjara Rasoanaivo\" \/>\n<meta property=\"og:description\" content=\"La remise de troph\u00e9es pour l\u2019\u00e9dition 2022 du WIB (Women in business) Awards, organis\u00e9 par le GFEM (Groupement des Femmes ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/madagascar\/economie\/wib-awards-2022-le-trophee-coup-de-coeur-remporte-par-anjara-rasoanaivo\" \/>\n<meta property=\"og:site_name\" content=\"Madagascar\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-30T17:09:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-30T17:26:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2022\/05\/postQueueImg_4-6294fe38476d3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"698\" \/>\n\t<meta property=\"og:image:height\" content=\"373\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/wib-awards-2022-le-trophee-coup-de-coeur-remporte-par-anjara-rasoanaivo#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/wib-awards-2022-le-trophee-coup-de-coeur-remporte-par-anjara-rasoanaivo\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"WIB Awards 2022 : Le troph\u00e9e Coup de C\u0153ur remport\u00e9 par Anjara Rasoanaivo\",\"datePublished\":\"2022-05-30T17:09:40+00:00\",\"dateModified\":\"2022-05-30T17:26:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/wib-awards-2022-le-trophee-coup-de-coeur-remporte-par-anjara-rasoanaivo\"},\"wordCount\":490,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/wib-awards-2022-le-trophee-coup-de-coeur-remporte-par-anjara-rasoanaivo#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2022\/05\/postQueueImg_4-6294fe38476d3.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Madagascar\",\"Madagascar\"],\"articleSection\":[\"\u00c9conomie\",\"homepage-french\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/madagascar\/economie\/wib-awards-2022-le-trophee-coup-de-coeur-remporte-par-anjara-rasoanaivo#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/wib-awards-2022-le-trophee-coup-de-coeur-remporte-par-anjara-rasoanaivo\",\"url\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/wib-awards-2022-le-trophee-coup-de-coeur-remporte-par-anjara-rasoanaivo\",\"name\":\"WIB Awards 2022 : Le troph\u00e9e Coup de C\u0153ur remport\u00e9 par Anjara Rasoanaivo - 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