{"id":7972,"date":"2022-06-10T21:32:29","date_gmt":"2022-06-10T21:32:29","guid":{"rendered":"https:\/\/www.africa-press.net\/madagascar\/politique\/coca-cola-poursuite-de-la-commercialisation-sur-le-marche-malgache"},"modified":"2022-06-10T21:54:24","modified_gmt":"2022-06-10T21:54:24","slug":"coca-cola-poursuite-de-la-commercialisation-sur-le-marche-malgache","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/madagascar\/economie\/coca-cola-poursuite-de-la-commercialisation-sur-le-marche-malgache","title":{"rendered":"Coca-Cola : Poursuite de la commercialisation sur le march\u00e9 malgache"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Madagascar. <\/strong><\/span>La crainte de la disparition de la marque Coca-Cola sur le march\u00e9 local \u00e9tait la premi\u00e8re pr\u00e9occupation des consommateurs malgaches, suite aux publications d\u2019informations relatives \u00e0 l\u2019expiration de la licence de Castel. Une licence dont le renouvellement est tr\u00e8s peu probable. Selon un article publi\u00e9 par Africa Intelligence en fin 2021, plusieurs groupes de soci\u00e9t\u00e9s envisagent d\u00e9j\u00e0 de prendre le relais. Selon les informations, les dirigeants de Coca-Cola voudraient que CCBA (Coca-Cola Beverages Africa), filiale de ce g\u00e9ant am\u00e9ricain, reprenne \u00e0 son compte la production des boissons non-alcoolis\u00e9es confi\u00e9es jusque-l\u00e0 aux Brasseries STAR du groupe Castel. Selon la m\u00eame source, CCBA souhaite acqu\u00e9rir les lignes d\u2019embouteillage affect\u00e9s \u00e0 son soda par Brasseries STAR, mais le groupe Castel ne serait pas d\u2019accord. Par ailleurs, plusieurs acteurs se mobilisent sur le march\u00e9 des boissons gazeuses. Selon les indiscr\u00e9tions, deux groupes malgaches seraient int\u00e9ress\u00e9s \u00e0 produire et \u00e0 commercialiser la marque pour le march\u00e9 local. Des groupes mauriciens et fran\u00e7ais seraient \u00e9galement dans la course. Certains analystes parlent m\u00eame de l\u2019implantation d\u2019une usine de Coca-Cola dans la Grande-\u00eele. Dans tous les cas, les produits concurrents de cette marque veulent \u00e9galement am\u00e9liorer leur positionnement sur le march\u00e9 malgache. De son c\u00f4t\u00e9, Brasseries STAR a d\u00e9j\u00e0 lanc\u00e9 des produits substituables au Coca-Cola et au Soda de CCBA. Pour l\u2019heure, il est certain que les produits Coca-Cola ne dispara\u00eetront pas du march\u00e9 malgache, du moins sur le moyen ou long terme.<\/p>\n<p>Antsa R.<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/madagascar\">Madagascar<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Madagascar. La crainte de la disparition de la marque Coca-Cola sur le march\u00e9 local \u00e9tait la premi\u00e8re pr\u00e9occupation des consommateurs malgaches, suite aux publications d\u2019informations relatives \u00e0 l\u2019expiration de la licence de Castel. Une licence dont le renouvellement est tr\u00e8s peu probable. Selon un article publi\u00e9 par Africa Intelligence en fin 2021, plusieurs [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":7971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[36,50,49],"class_list":["post-7972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-madagascar","tag-madagascar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coca-Cola : Poursuite de la commercialisation sur le march\u00e9 malgache - Madagascar<\/title>\n<meta name=\"description\" content=\"La crainte de la disparition de la marque Coca-Cola sur le march\u00e9 local \u00e9tait la premi\u00e8re pr\u00e9occupation des consommateur ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/madagascar\/economie\/coca-cola-poursuite-de-la-commercialisation-sur-le-marche-malgache\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola : Poursuite de la commercialisation sur le march\u00e9 malgache\" \/>\n<meta property=\"og:description\" content=\"La crainte de la disparition de la marque Coca-Cola sur le march\u00e9 local \u00e9tait la premi\u00e8re pr\u00e9occupation des consommateur ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/madagascar\/economie\/coca-cola-poursuite-de-la-commercialisation-sur-le-marche-malgache\" \/>\n<meta property=\"og:site_name\" content=\"Madagascar\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-10T21:32:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-10T21:54:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2022\/06\/postQueueImg_7-62a3bd7e0a903.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"699\" \/>\n\t<meta property=\"og:image:height\" content=\"353\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/coca-cola-poursuite-de-la-commercialisation-sur-le-marche-malgache#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/coca-cola-poursuite-de-la-commercialisation-sur-le-marche-malgache\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Coca-Cola : Poursuite de la commercialisation sur le march\u00e9 malgache\",\"datePublished\":\"2022-06-10T21:32:29+00:00\",\"dateModified\":\"2022-06-10T21:54:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/coca-cola-poursuite-de-la-commercialisation-sur-le-marche-malgache\"},\"wordCount\":285,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/coca-cola-poursuite-de-la-commercialisation-sur-le-marche-malgache#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2022\/06\/postQueueImg_7-62a3bd7e0a903.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Madagascar\",\"Madagascar\"],\"articleSection\":[\"\u00c9conomie\",\"homepage-french\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/madagascar\/economie\/coca-cola-poursuite-de-la-commercialisation-sur-le-marche-malgache#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/coca-cola-poursuite-de-la-commercialisation-sur-le-marche-malgache\",\"url\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/coca-cola-poursuite-de-la-commercialisation-sur-le-marche-malgache\",\"name\":\"Coca-Cola : Poursuite de la commercialisation sur le march\u00e9 malgache - 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