{"id":8878,"date":"2022-06-28T16:31:27","date_gmt":"2022-06-28T16:31:27","guid":{"rendered":"https:\/\/www.africa-press.net\/madagascar\/politique\/gestion-dentreprise-laudit-interne-indispensable-pour-gerer-les-risques"},"modified":"2022-06-28T16:45:06","modified_gmt":"2022-06-28T16:45:06","slug":"gestion-dentreprise-laudit-interne-indispensable-pour-gerer-les-risques","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/madagascar\/economie\/gestion-dentreprise-laudit-interne-indispensable-pour-gerer-les-risques","title":{"rendered":"Gestion d\u2019entreprise : L\u2019audit interne, indispensable pour g\u00e9rer les risques"},"content":{"rendered":"

Africa-Press – Madagascar. <\/strong><\/span>L\u2019importance de l\u2019audit interne et de la communication publicitaire dans la gestion d\u2019entreprise \u00bb. Tel est le th\u00e8me de la conf\u00e9rence-d\u00e9bat organis\u00e9e par l\u2019Ecole Sup\u00e9rieure de Management (ESUM), dans la Mention Gestion, vendredi dernier dans ses locaux \u00e0 Andavamamba.<\/p>\n

Par d\u00e9finition, l\u2019audit interneest une activit\u00e9 ind\u00e9pendante et objective qui donne \u00e0 une organisation une assurance sur le degr\u00e9 de ma\u00eetrise de ses op\u00e9rations, lui apporte ses conseils pour les am\u00e9liorer, et contribue \u00e0 cr\u00e9er de la valeur ajout\u00e9e, selon l\u2019Institute of Internal Auditors (IIA). L\u2019objectif consiste \u00e0 aider l\u2019entreprise \u00e0 atteindre ses objectifs en \u00e9valuant son processus de management des risques, de contr\u00f4le et de gestion. L\u2019auditeur interne peut \u00e9galement faire des propositions pour renforcer l\u2019efficacit\u00e9 de cette entreprise. \u00ab L\u2019audit interne s\u2019av\u00e8re ainsi indispensable pour g\u00e9rer au mieux les risques dans une entreprise. Mais force est de constater que bon nombre de soci\u00e9t\u00e9s \u00e0 Madagascar n\u2019en disposent pas \u00bb, a expliqu\u00e9 Davida Olivaniaina Rakoto, recteur de l\u2019Ecole Sup\u00e9rieure de Management ou ESUM, \u00e0 l\u2019issue de cette conf\u00e9rence-d\u00e9bat organis\u00e9e par cette premi\u00e8re universit\u00e9 digitale \u00e0 Madagascar.<\/p>\n

\u00c9viter la faillite. Et lui d\u2019ajouter que la mise en place d\u2019une direction en charge de cet audit interne au sein d\u2019une entreprise refl\u00e8te qu\u2019il y a une bonne gouvernance. Celle-ci pr\u00e9voit notamment les risques que peuvent encourir une entreprise tout en les ma\u00eetrisant. On peut citer, entre autres, la difficult\u00e9 de tr\u00e9sorerie ou l\u2019incapacit\u00e9 \u00e0 payer les salaires des employ\u00e9s. Ce dispositif de contr\u00f4le interne l\u2019immunise \u00e9galement contre les mauvaises surprises. Normalement, les grandes entreprises doivent en disposer, d\u2019autant plus que cela est impos\u00e9 par les membres du Conseil d\u2019Administration. \u00ab Avoir un audit interne permet d\u2019\u00e9viter \u00e0 une entreprise de faire faillite \u00bb, selon toujours les explications de Pr Davida Olivaniaina Rakoto.<\/p>\n

Rentable ou d\u00e9ficitaire. En revanche, \u00ab la communication publicitaire est un choix pour une entreprise \u00bb, a fait savoir Onihasina Rabemihoatra Razakanaivo, expert en communication et enseignant au sein de l\u2019ESUM, dans la Mention Gestion. \u00ab R\u00e9aliser une publicit\u00e9 aussi bonne n\u2019est pas obligatoirement rentable pour une entreprise. Mais une mauvaise publicit\u00e9 ne rend pas non plus une entreprise d\u00e9ficitaire. On se demande ainsi si l\u2019on a besoin de faire une communication publicitaire ou non ? La r\u00e9ponse, tout d\u00e9pend de ce pense les autres et non pas ce que pense la direction de l\u2019entreprise \u00bb, a-t-il \u00e9voqu\u00e9. Et lui de pr\u00e9ciser qu\u2019investir dans la communication publicitaire, permet d\u2019avoir un retour sur investissement de l\u2019ordre de 20% si elle est r\u00e9ussie. Il est \u00e0 noter que des professionnels ont \u00e9t\u00e9 invit\u00e9s \u00e0 intervenir dans le cadre de cette conf\u00e9rence-d\u00e9bat organis\u00e9e par l\u2019ESUM concernant l\u2019importance de l\u2019audit interne et de la communication publicitaire dans une entreprise.<\/p>\n

Navalona R.<\/p>\n

Pour plus d’informations et d’analyses sur la Madagascar<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Madagascar. L\u2019importance de l\u2019audit interne et de la communication publicitaire dans la gestion d\u2019entreprise \u00bb. Tel est le th\u00e8me de la conf\u00e9rence-d\u00e9bat organis\u00e9e par l\u2019Ecole Sup\u00e9rieure de Management (ESUM), dans la Mention Gestion, vendredi dernier dans ses locaux \u00e0 Andavamamba. Par d\u00e9finition, l\u2019audit interneest une activit\u00e9 ind\u00e9pendante et objective qui donne \u00e0 une […]<\/p>\n","protected":false},"author":82,"featured_media":8877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[36,50,49],"class_list":["post-8878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-madagascar","tag-madagascar"],"yoast_head":"\nGestion d\u2019entreprise : L\u2019audit interne, indispensable pour g\u00e9rer les risques - Madagascar<\/title>\n<meta name=\"description\" content=\"L\u2019importance de l\u2019audit interne et de la communication publicitaire dans la gestion d\u2019entreprise \u00bb. 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