{"id":9601,"date":"2022-08-01T16:49:24","date_gmt":"2022-08-01T16:49:24","guid":{"rendered":"https:\/\/www.africa-press.net\/madagascar\/politique\/changement-climatique-loperation-secrete-de-relations-publiques-aux-consequences-devastatrices"},"modified":"2022-08-01T17:02:32","modified_gmt":"2022-08-01T17:02:32","slug":"changement-climatique-loperation-secrete-de-relations-publiques-aux-consequences-devastatrices","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/changement-climatique-loperation-secrete-de-relations-publiques-aux-consequences-devastatrices","title":{"rendered":"Changement climatique : l\u2019op\u00e9ration secr\u00e8te de relations publiques aux cons\u00e9quences d\u00e9vastatrices"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Madagascar. <\/strong><\/span>Il y a trente ans, un plan audacieux a \u00e9t\u00e9 concoct\u00e9 pour persuader le public que le changement climatique n\u2019\u00e9tait pas un probl\u00e8me. Une rencontre peu connue entre certains des plus grands acteurs industriels am\u00e9ricains et un g\u00e9nie des relations publiques a forg\u00e9 une strat\u00e9gie r\u00e9ussie dont les cons\u00e9quences d\u00e9vastatrices sont tout autour de nous.<\/p>\n<p>Au d\u00e9but de l\u2019automne 1992, E. Bruce Harrison , consid\u00e9r\u00e9 comme le p\u00e8re des relations publiques environnementales, se tenait dans une salle remplie de chefs d\u2019entreprise et lan\u00e7ait une proposition qui est devenue un cauchemar environnemental et perdure \u00e0 ce jour.<\/p>\n<p>L\u2019enjeu \u00e9tait un contrat d\u2019une valeur d\u2019un demi-million de dollars par an. Le client \u00e9tait la Global Climate Coalition (GCC), qui comprenait les industries du p\u00e9trole, du charbon, de l\u2019acier, du rail et de l\u2019automobile. Le groupe cherchait un partenaire de communication pour changer le discours sur le changement climatique.<\/p>\n<p>Don Rheem et Terry Yosie, deux des membres de l\u2019\u00e9quipe de Harrison pr\u00e9sents ce jour-l\u00e0, ont partag\u00e9 leurs histoires avec la BBC pour la premi\u00e8re fois.<\/p>\n<p>\u201cTout le monde voulait mettre la main sur le compte de la Coalition mondiale pour le climat\u201d, raconte Rheem, \u201cet j\u2019\u00e9tais l\u00e0, en plein milieu.\u201d<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/madagascar\">Madagascar<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Madagascar. Il y a trente ans, un plan audacieux a \u00e9t\u00e9 concoct\u00e9 pour persuader le public que le changement climatique n\u2019\u00e9tait pas un probl\u00e8me. Une rencontre peu connue entre certains des plus grands acteurs industriels am\u00e9ricains et un g\u00e9nie des relations publiques a forg\u00e9 une strat\u00e9gie r\u00e9ussie dont les cons\u00e9quences d\u00e9vastatrices sont tout [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":9600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,11,10],"tags":[36,50,49],"class_list":["post-9601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divers","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-madagascar","tag-madagascar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Changement climatique : l\u2019op\u00e9ration secr\u00e8te de relations publiques aux cons\u00e9quences d\u00e9vastatrices - 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