{"id":9674,"date":"2022-08-06T13:01:27","date_gmt":"2022-08-06T13:01:27","guid":{"rendered":"https:\/\/www.africa-press.net\/madagascar\/politique\/reseaux-sociaux-tiktok-plus-costaud-quinstagram-en-2022-2"},"modified":"2022-08-06T13:16:54","modified_gmt":"2022-08-06T13:16:54","slug":"reseaux-sociaux-tiktok-plus-costaud-quinstagram-en-2022-2","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/reseaux-sociaux-tiktok-plus-costaud-quinstagram-en-2022-2","title":{"rendered":"R\u00e9seaux sociaux : TikTok plus costaud qu\u2019Instagram en 2022"},"content":{"rendered":"

Africa-Press – Madagascar. <\/strong><\/span>Selon Sensor Tower, chaque jour, les internautes passent plus d\u2019une heure et demie sur TikTok qu\u201dInstagram, Facebook et twitter. En tenant compte des comportements des utilisateurs d\u00e9voil\u00e9e, signalons que TikTok arrive en t\u00eate en termes de temps d\u2019utilisation quotidien. Au niveau mondial, au second trimestre 2022, les internautes passeraient ainsi en moyenne 95 minutes sur l\u2019application de ByteDance, soit plus d\u2019une heure et demie par jour. Sa particularit\u00e9 : le format tr\u00e8s court des vid\u00e9os et le scroll infini, qui permettent de retenir les internautes sur sa plateforme.<\/p>\n

En comparaison, le temps quotidien moyen pass\u00e9 par les utilisateurs sur TikTok repr\u00e9sente 4 fois la dur\u00e9e moyenne pass\u00e9e sur Snapchat par les utilisateurs (21 minutes), plus de 3 fois le temps pass\u00e9 sur Twitter (29 minutes) et pr\u00e8s de 2 fois plus que le temps quotidien pass\u00e9 sur Facebook (49 minutes) et Instagram (51 minutes). De son c\u00f4t\u00e9, YouTube arrive en seconde position du classement avec 74 minutes pass\u00e9es en moyenne, par les utilisateurs, chaque jour sur la plateforme. TikTok, le r\u00e9seau social le plus sollicit\u00e9 sur la toile<\/p>\n

D\u2019apr\u00e8s une analyse statistique men\u00e9e par Sensor Tower, TikTok est l\u2019application qui d\u00e9tient le record de consultation journalier le plus \u00e9lev\u00e9 au second trimestre 2022. Pour ce classement, c\u2019est Instagram qui arrive en force avec 39 % des utilisateurs qui l\u2019ouvrent tous les jours. Ainsi, le r\u00e9seau social du groupe Meta montre sa sup\u00e9riorit\u00e9 en termes d\u2019engagement. TikTok arrive 10 points derri\u00e8re, avec 29 % des internautes l\u2019ouvrant chaque jour. Facebook (27 %) et Snapchat (26 %) suivent dans ce classement.<\/p>\n

Une performance en voie de disparition En juin dernier, d\u2019apr\u00e8s la m\u00eame source, TikTok arrive en t\u00eate des classements concernant le nombre de t\u00e9l\u00e9chargements au premier semestre de cette ann\u00e9e. Toutefois, cette performance pourrait \u00eatre compromise avec la possible suppression de l\u2019application chinoise de l\u2019App Store et de Google Play aux \u00c9tats-Unis. En effet, TikTok est contest\u00e9 par la Commission f\u00e9d\u00e9rale des communications aux \u00c9tats-Unis concernant la collecte des donn\u00e9es.<\/p>\n

Pour plus d’informations et d’analyses sur la Madagascar<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Madagascar. Selon Sensor Tower, chaque jour, les internautes passent plus d\u2019une heure et demie sur TikTok qu\u201dInstagram, Facebook et twitter. En tenant compte des comportements des utilisateurs d\u00e9voil\u00e9e, signalons que TikTok arrive en t\u00eate en termes de temps d\u2019utilisation quotidien. Au niveau mondial, au second trimestre 2022, les internautes passeraient ainsi en moyenne […]<\/p>\n","protected":false},"author":82,"featured_media":9673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,11,10],"tags":[36,50,49],"class_list":["post-9674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divers","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-madagascar","tag-madagascar"],"yoast_head":"\nR\u00e9seaux sociaux : TikTok plus costaud qu\u2019Instagram en 2022 - Madagascar<\/title>\n<meta name=\"description\" content=\"Selon Sensor Tower, chaque jour, les internautes passent plus d\u2019une heure et demie sur TikTok qu\u201dInstagram, Facebook et ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/reseaux-sociaux-tiktok-plus-costaud-quinstagram-en-2022-2\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9seaux sociaux : TikTok plus costaud qu\u2019Instagram en 2022\" \/>\n<meta property=\"og:description\" content=\"Selon Sensor Tower, chaque jour, les internautes passent plus d\u2019une heure et demie sur TikTok qu\u201dInstagram, Facebook et ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/reseaux-sociaux-tiktok-plus-costaud-quinstagram-en-2022-2\" \/>\n<meta property=\"og:site_name\" content=\"Madagascar\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-06T13:01:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-06T13:16:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2022\/08\/postQueueImg_6-62ee69b1c1ecc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"735\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/reseaux-sociaux-tiktok-plus-costaud-quinstagram-en-2022-2#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/reseaux-sociaux-tiktok-plus-costaud-quinstagram-en-2022-2\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"R\u00e9seaux sociaux : TikTok plus costaud qu\u2019Instagram en 2022\",\"datePublished\":\"2022-08-06T13:01:27+00:00\",\"dateModified\":\"2022-08-06T13:16:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/reseaux-sociaux-tiktok-plus-costaud-quinstagram-en-2022-2\"},\"wordCount\":373,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/reseaux-sociaux-tiktok-plus-costaud-quinstagram-en-2022-2#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2022\/08\/postQueueImg_6-62ee69b1c1ecc.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Madagascar\",\"Madagascar\"],\"articleSection\":[\"Divers\",\"homepage-french\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/reseaux-sociaux-tiktok-plus-costaud-quinstagram-en-2022-2#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/reseaux-sociaux-tiktok-plus-costaud-quinstagram-en-2022-2\",\"url\":\"https:\/\/www.africa-press.net\/madagascar\/toutes-les-actualites\/reseaux-sociaux-tiktok-plus-costaud-quinstagram-en-2022-2\",\"name\":\"R\u00e9seaux sociaux : TikTok plus costaud qu\u2019Instagram en 2022 - 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