{"id":9744,"date":"2022-08-14T17:50:28","date_gmt":"2022-08-14T17:50:28","guid":{"rendered":"https:\/\/www.africa-press.net\/madagascar\/politique\/sahanala-lagribusiness-vertueux-made-in-mada"},"modified":"2022-08-14T18:11:39","modified_gmt":"2022-08-14T18:11:39","slug":"sahanala-lagribusiness-vertueux-made-in-mada","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/madagascar\/economie\/sahanala-lagribusiness-vertueux-made-in-mada","title":{"rendered":"Sahanala, l\u2019agribusiness vertueux made in Mada"},"content":{"rendered":"

Africa-Press – Madagascar. <\/strong><\/span>L\u2019entreprise malgache a cr\u00e9\u00e9 son propre mod\u00e8le \u00e9conomique ax\u00e9 sur le bio, l\u2019int\u00e9gration des producteurs en tant qu\u2019actionnaires, la transformation locale et les d\u00e9bouch\u00e9s internationaux. De quoi s\u00e9duire de grands clients.<\/p>\n

Dans les bureaux de Sahanala \u00e0 Antananarivo, des piles de cartons vides comblent les espaces libres. \u00ab On exp\u00e9die de la confiture de gingembre pour Biocoop en France \u00bb, explique Serge Rajaobelina, 53 ans, le pr\u00e9sident du conseil d\u2019administration. C\u2019est presque un coup de chance de le croiser : il revient de brousse et y repart le lendemain. Toujours pour visiter et accompagner des paysans de Sahanala.<\/p>\n

Gingembre, vanille, ma\u00efs, noix de cajou, arachide, riz, girofle, poivre et m\u00eame poulpe, tous les produits passent par le m\u00eame mod\u00e8le \u00e9conomique : l\u2019\u00e9tablissement de liens avec des paysans, l\u2019investissement dans un mod\u00e8le bio et productif, si possible la transformation sur place et, surtout, des d\u00e9bouch\u00e9s internationaux.<\/p>\n

Producteurs-actionnaires<\/p>\n

Cr\u00e9\u00e9e en 2010, l\u2019entreprise g\u00e9n\u00e8re aujourd\u2019hui 40 millions de dollars de chiffre d\u2019affaires et emploie 2 500 personnes, couvrant 12 des 23 r\u00e9gions de Madagascar. \u00ab La base, c\u2019est l\u2019am\u00e9lioration des conditions de vie des paysans, afin de les faire passer d\u2019un mod\u00e8le de subsistance \u2013 o\u00f9 ils vivent sur un fil \u2013 \u00e0 un mod\u00e8le de vente \u00bb, pr\u00e9cise Serge Rajaobelina. La sp\u00e9cificit\u00e9 de Sahanala est que les 12 000 producteurs avec lesquels travaille la soci\u00e9t\u00e9 en sont membres actionnaires, pour 80 % d\u2019entre eux. En mati\u00e8re de volumes, la production de vanille est pass\u00e9e de 200 kilos les premi\u00e8res ann\u00e9es \u00e0 200 tonnes (t) aujourd\u2019hui. \u00ab Pour le ma\u00efs, on produit 3 000 t aujourd\u2019hui, contre 150 t il y a trois ans \u00bb, poursuit Serge Rajaobelina.<\/p>\n

Quant aux entreprises clientes, elles b\u00e9n\u00e9ficient d\u2019une cha\u00eene de valeur connue, saine et qui leur permet d\u2019investir des segments de distributeurs et de consommateurs exigeants sur la tra\u00e7abilit\u00e9. Sahanala travaille d\u00e9j\u00e0, entre autres, avec le groupe fran\u00e7ais L\u2019Or\u00e9al, son compatriote Mane \u2013 sp\u00e9cialiste des ar\u00f4mes \u2013, et le g\u00e9ant am\u00e9ricain de l\u2019agrobusiness, Archer Daniels Midland (ADM).<\/p>\n

Gagner la confiance des paysans<\/p>\n

Sahanala est certifi\u00e9e Fair Trade, Fair for Life, Global Gap et Grasp, et labellis\u00e9e HACCP (acronyme anglais pour Syst\u00e8me d\u2019analyse des risques et de ma\u00eetrise des points critiques) et ISO (Organisation internationale de normalisation). C\u2019est dans la protection de l\u2019environnement que Sahanala prend ses racines. Apr\u00e8s avoir travaill\u00e9 aux \u00c9tats-Unis, Serge Rajaobelina fonde l\u2019ONG Fanamby en 1997. Son but : pr\u00e9server les zones situ\u00e9es en dehors des aires prot\u00e9g\u00e9es officielles et o\u00f9 se niche aussi une grande biodiversit\u00e9.<\/p>\n

Mais la lutte contre la coupe, le charbonnage et la culture sur br\u00fblis se heurte au manque d\u2019alternatives en mati\u00e8re de revenus. \u00ab On ne peut pas parler protection de l\u2019environnement si les gens ont faim \u00bb, r\u00e9sume ce fils d\u2019un ancien gouverneur de la Banque centrale et ancien ministre des Finances de la Grande \u00cele. Ainsi, \u00e0 Madagascar, un nombre incalculable de projets agricoles ont d\u00e9j\u00e0 \u00e9chou\u00e9, malgr\u00e9 les millions de dollars allou\u00e9s par de grands bailleurs.<\/p>\n

Principale raison de ces \u00e9checs : la m\u00e9fiance des paysans vis-\u00e0-vis d\u2019un \u00e9tranger \u00e0 leur terre, m\u00eame s\u2019il est malgache. \u00ab On ne leur dit pas : \u201cOn va vous aider\u201d, explique Serge Rajaobelina. La confiance vient une fois que l\u2019on r\u00e9sout des probl\u00e8mes, que l\u2019on met en place des banques de semences, que l\u2019on ach\u00e8te la production, qu\u2019on leur demande de prendre des d\u00e9cisions parce qu\u2019ils sont actionnaires, etc. \u00bb Au sein du conseil d\u2019administration de Sahanala, les agriculteurs sont r\u00e9unis en f\u00e9d\u00e9rations selon leur activit\u00e9.<\/p>\n

Partage des b\u00e9n\u00e9fices<\/p>\n

La soci\u00e9t\u00e9 a mis en place son propre mod\u00e8le de partage des valeurs. Prenons l\u2019exemple d\u2019un kilo de vanille vendu 100 euros au client : le co\u00fbt de production tourne autour de 70 euros qui couvrent les co\u00fbts de structure, de transformation et l\u2019achat de la vanille au producteur. Calcul\u00e9e sur ces 100 euros, une marge fixe de 8 % est revers\u00e9e au paysan. Le reste du b\u00e9n\u00e9fice est r\u00e9investi dans Sahanala : dans la recherche et le d\u00e9veloppement (R&D) en agronomie, l\u2019acquisition de machines pour la transformation, d\u2019infrastructures de base pour pallier le manque de routes et la difficult\u00e9 d\u2019acc\u00e8s \u00e0 l\u2019\u00e9nergie, etc.<\/p>\n

En 2021, le gros des b\u00e9n\u00e9fices s\u2019est r\u00e9parti ainsi : 46,3 % en R&D, 24,9 % pour les investissements sociaux (eau, \u00e9nergie, \u00e9ducation\u2026) et 20 % allou\u00e9 \u00e0 l\u2019environnement. \u00ab C\u2019est un syst\u00e8me de vase communicant \u00bb, souligne Serge Rajaobelina. Le b\u00e9n\u00e9fice r\u00e9alis\u00e9 gr\u00e2ce \u00e0 la vanille dans le nord a ainsi permis d\u2019acheter des machines pour transformer le ma\u00efs dans l\u2019ouest (pour la production de provende et d\u2019huile).<\/p>\n

Alliances au long cours<\/p>\n

C\u00f4t\u00e9 commercial, Sahanala installe des collaborations de long terme. Elle travaille depuis d\u00e9j\u00e0 huit ans avec Mane (l\u2019une des plus grandes soci\u00e9t\u00e9s au monde de cr\u00e9ation d\u2019ar\u00f4mes), sur la vanille, le gingembre et le z\u00e9rumbet, une plante aromatique. L\u2019Or\u00e9al lui ach\u00e8te de la vanille depuis cinq ans. Et, au d\u00e9but de 2022, elle a sign\u00e9 un accord avec Archers Daniel Midland pour la cr\u00e9ation d\u2019une nouvelle coentreprise, sous le nom de Savan.<\/p>\n

En 2020, Sahanala a par ailleurs cr\u00e9\u00e9 une alliance avec R\u00e9frig\u00e9p\u00eache, une entreprise malgache tourn\u00e9e principalement vers les march\u00e9s europ\u00e9ens, pour exploiter la fili\u00e8re poulpe. \u00ab D\u2019ici au mois de mars 2023, nous aurons achev\u00e9 \u00e0 Voh\u00e9mar [nord-est] notre propre usine de transformation d\u2019une capacit\u00e9 de 1 000 t, pour le poulpe mais aussi pour la langouste et pour la cigale de mer \u00bb, ajoute Serge Rajaobelina. Reste \u00e0 d\u00e9velopper les march\u00e9s et les partenariats dans l\u2019oc\u00e9an Indien. \u00ab Nous y travaillons, r\u00e9pond-il. Il y a beaucoup de concurrence d\u2019Asie et d\u2019Afrique du Sud. Mais, en fait, c\u2019est assez simple : quand nous leur exposons nos pratiques, la plupart de nos interlocuteurs ouvrent tr\u00e8s grand leur porte. \u00bbEn 2020, Sahanala a par ailleurs cr\u00e9\u00e9 une alliance avec R\u00e9frig\u00e9p\u00eache, une entreprise malgache tourn\u00e9e principalement vers les march\u00e9s europ\u00e9ens, pour exploiter la fili\u00e8re poulpe. \u00ab D\u2019ici au mois de mars 2023, nous aurons achev\u00e9 \u00e0 Voh\u00e9mar [nord-est] notre propre usine de transformation d\u2019une capacit\u00e9 de 1 000 t, pour le poulpe mais aussi pour la langouste et pour la cigale de mer \u00bb, ajoute Serge Rajaobelina. Reste \u00e0 d\u00e9velopper les march\u00e9s et les partenariats dans l\u2019oc\u00e9an Indien. \u00ab Nous y travaillons, r\u00e9pond-il. Il y a beaucoup de concurrence d\u2019Asie et d\u2019Afrique du Sud. Mais, en fait, c\u2019est assez simple : quand nous leur exposons nos pratiques, la plupart de nos interlocuteurs ouvrent tr\u00e8s grand leur porte. \u00bb<\/p>\n

Pour plus d’informations et d’analyses sur la Madagascar<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Madagascar. L\u2019entreprise malgache a cr\u00e9\u00e9 son propre mod\u00e8le \u00e9conomique ax\u00e9 sur le bio, l\u2019int\u00e9gration des producteurs en tant qu\u2019actionnaires, la transformation locale et les d\u00e9bouch\u00e9s internationaux. De quoi s\u00e9duire de grands clients. Dans les bureaux de Sahanala \u00e0 Antananarivo, des piles de cartons vides comblent les espaces libres. \u00ab On exp\u00e9die de la […]<\/p>\n","protected":false},"author":82,"featured_media":9743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3,11,10],"tags":[36,50,49],"class_list":["post-9744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dossiers","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-madagascar","tag-madagascar"],"yoast_head":"\nSahanala, l\u2019agribusiness vertueux made in Mada - Madagascar<\/title>\n<meta name=\"description\" content=\"L\u2019entreprise malgache a cr\u00e9\u00e9 son propre mod\u00e8le \u00e9conomique ax\u00e9 sur le bio, l\u2019int\u00e9gration des producteurs en tant qu\u2019actio ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/madagascar\/economie\/sahanala-lagribusiness-vertueux-made-in-mada\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sahanala, l\u2019agribusiness vertueux made in Mada\" \/>\n<meta property=\"og:description\" content=\"L\u2019entreprise malgache a cr\u00e9\u00e9 son propre mod\u00e8le \u00e9conomique ax\u00e9 sur le bio, l\u2019int\u00e9gration des producteurs en tant qu\u2019actio ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/madagascar\/economie\/sahanala-lagribusiness-vertueux-made-in-mada\" \/>\n<meta property=\"og:site_name\" content=\"Madagascar\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-14T17:50:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-14T18:11:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2022\/08\/postQueueImg_1-62f93a82e4ea8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1256\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/sahanala-lagribusiness-vertueux-made-in-mada#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/sahanala-lagribusiness-vertueux-made-in-mada\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Sahanala, l\u2019agribusiness vertueux made in Mada\",\"datePublished\":\"2022-08-14T17:50:28+00:00\",\"dateModified\":\"2022-08-14T18:11:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/sahanala-lagribusiness-vertueux-made-in-mada\"},\"wordCount\":1196,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/sahanala-lagribusiness-vertueux-made-in-mada#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/madagascar\/sites\/56\/2022\/08\/postQueueImg_1-62f93a82e4ea8.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Madagascar\",\"Madagascar\"],\"articleSection\":[\"Dossiers\",\"\u00c9conomie\",\"homepage-french\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/madagascar\/economie\/sahanala-lagribusiness-vertueux-made-in-mada#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/sahanala-lagribusiness-vertueux-made-in-mada\",\"url\":\"https:\/\/www.africa-press.net\/madagascar\/economie\/sahanala-lagribusiness-vertueux-made-in-mada\",\"name\":\"Sahanala, l\u2019agribusiness vertueux made in Mada - 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