{"id":1480,"date":"2021-06-30T11:38:01","date_gmt":"2021-06-30T11:38:01","guid":{"rendered":"https:\/\/www.africa-press.net\/malawi\/?p=1480"},"modified":"2021-06-30T11:34:41","modified_gmt":"2021-06-30T11:34:41","slug":"fdh-bank-fam-agrees-on-new-sponsorship-deal-for-flames","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/malawi\/all-news\/fdh-bank-fam-agrees-on-new-sponsorship-deal-for-flames","title":{"rendered":"FDH Bank, FAM agrees on new sponsorship deal for Flames"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong><a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a> &#8211; <a href=\"https:\/\/www.africa-press.net\/malawi\">Malawi<\/a>. <\/strong><\/span>FDH Bank Plc has concluded negotiations with the Football Association of Malawi (FAM) on the continued sponsorship of the country\u2019s football team, the Flames. The details of the new sponsorship deal will be unveiled on Thursday in Blantyre, both FDH and FAM officials have confirmed.<\/p>\n<p>FDH Bank plc Head of Marketing and Communication Levie Nkunika said they will be renewing the contract, which dates back to 2016 when the bank started bankrolling the Flames with an annual sponsorship of K30 million.<\/p>\n<p>\u201cFDH Bank is committed to work together with FAM to realize the full potential of Malawi Football. Our Bank stands for making growth possible for our customers and stakeholders including communities under which football development falls. The Bank supports the vision of FAM to make the Flames Africa\u2019s football powerhouse.\u201d<\/p>\n<p>\u201cThe Bank has taken a medium- and long-term view to the development of sports especially football and netball in Malawi as it has been investing not only in the Queens and The Flames but has also introduced national cups for both netball and football \u2013 the FDH Bank Cup for football and the FDH Bank Cup for netball. This is in addition to the mayors\u2019 trophies and inter-city Mayors\u2019 trophy for netball and football for primary schools,\u201d said Nkunika.<\/p>\n<p>FAM Secretary General Alfred Gunda also confirmed the new deal saying all the finer details of the \u2018new and improved sponsorship\u2019 will be unveiled on Thursday.<\/p>\n<p>\u201cIt is true that we have been having talks for a possibility of reviewing the sponsorship of the Flames and we will be announcing the new deal with big improvements on Thursday. We would like to commend FDH Bank for always standing with us,\u201d said Gunda.<\/p>\n<p>FDH Bank started sponsoring the Flames in 2016 with K30 million annually when all sponsors had deserted the team as most of them sought immediate returns.<\/p>\n<p>The Bank raised the sponsorship by doubling it to K 60 million in 2019. Currently FDH pumps K60 million (K180 million for 3 years) for the Flames annually and K360 million annually for the FAM FDH Bank Football Cup being the most lucrative football cup in Malawi with the winning team taking home K25 million as prize money.<\/p>\n<p>From the month of April, every Friday FDH Group staff members don Flames Jerseys in what is called \u2018FDH Flames Friday\u2019 as a symbol of national pride and celebrating the Flames AFCON qualification.<\/p>\n<p>As part of celebrating the Flames AFCON qualification and promoting a savings culture among the customers, FDH Bank is running a savings promotion campaign called \u2018Wamkaka Promotion\u2019 with prizes that include Flames Replica Jerseys monthly and a grand prize of MK5 million that will close in August 2021.<\/p>\n<p>Following the Flames victory over Uganda and qualification for AFCON 2022, FDH Bank plc spoiled the Flames with a K100, 000.00 investment account to 35 squad players translating to MK3,500,000.00.<\/p>\n<p>\u201cThe Bank has taken interest to support the Flames players to build and develop sustainable livelihoods post their careers by conducting savings and investment training to the squad members and this has not been done in Malawi before,\u201d said Nkunika.<\/p>\n<p>FDH Bank is a home-grown bank with the widest branch network of 51 service centres in Malawi and is a subsidiary of a fast-growing diversified financial group, FDH Financial Holdings Limited that includes FDH Money Bureau and the First Discount House among others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Malawi. FDH Bank Plc has concluded negotiations with the Football Association of Malawi (FAM) on the continued sponsorship of the country\u2019s football team, the Flames. The details of the new sponsorship deal will be unveiled on Thursday in Blantyre, both FDH and FAM officials have confirmed. FDH Bank plc Head of Marketing and [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":1479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,25,8,17],"tags":[233,371,588,473,234],"class_list":["post-1480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-featured","category-homepage-english","category-sport","tag-africa-press","tag-africa-press-malawi","tag-fam","tag-fdh","tag-malawi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FDH Bank, FAM agrees on new sponsorship deal for Flames - Malawi<\/title>\n<meta name=\"description\" content=\"FDH Bank Plc has concluded negotiations with the Football Association of Malawi (FAM) on the continued sponsorship of th ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/malawi\/all-news\/fdh-bank-fam-agrees-on-new-sponsorship-deal-for-flames\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FDH Bank, FAM agrees on new sponsorship deal for Flames\" \/>\n<meta property=\"og:description\" content=\"FDH Bank Plc has concluded negotiations with the Football Association of Malawi (FAM) on the continued sponsorship of th ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/malawi\/all-news\/fdh-bank-fam-agrees-on-new-sponsorship-deal-for-flames\" \/>\n<meta property=\"og:site_name\" content=\"Malawi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-30T11:38:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2021\/06\/img-60dc5699ad9eb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/fdh-bank-fam-agrees-on-new-sponsorship-deal-for-flames#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/fdh-bank-fam-agrees-on-new-sponsorship-deal-for-flames\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"FDH Bank, FAM agrees on new sponsorship deal for Flames\",\"datePublished\":\"2021-06-30T11:38:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/fdh-bank-fam-agrees-on-new-sponsorship-deal-for-flames\"},\"wordCount\":564,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/fdh-bank-fam-agrees-on-new-sponsorship-deal-for-flames#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2021\/06\/img-60dc5699ad9eb.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Malawi\",\"fam\",\"fdh\",\"Malawi\"],\"articleSection\":[\"all news\",\"Featured\",\"homepage-english\",\"sport\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/malawi\/all-news\/fdh-bank-fam-agrees-on-new-sponsorship-deal-for-flames#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/fdh-bank-fam-agrees-on-new-sponsorship-deal-for-flames\",\"url\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/fdh-bank-fam-agrees-on-new-sponsorship-deal-for-flames\",\"name\":\"FDH Bank, FAM agrees on new sponsorship deal for Flames - 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