{"id":41502,"date":"2023-02-24T22:28:12","date_gmt":"2023-02-24T22:28:12","guid":{"rendered":"https:\/\/www.africa-press.net\/malawi\/all-news\/inspires-greatness-campaign-impact-excites-nbm"},"modified":"2023-02-25T10:28:55","modified_gmt":"2023-02-25T10:28:55","slug":"inspires-greatness-campaign-impact-excites-nbm","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/malawi\/all-news\/inspires-greatness-campaign-impact-excites-nbm","title":{"rendered":"Inspires Greatness campaign impact excites NBM"},"content":{"rendered":"

Africa-Press – Malawi. <\/strong><\/span>The bank of the nation, National Bank of Malawi (NBM) has expressed excitement with the exciting progress of its marketing campaign dubbed \u2018Inspire Greatness\u2019. The campaign talks of how one can \u2018Inspire Greatness\u2019 and remain motivated to pursue dreams, by tapping into their inner excellence.<\/p>\n

The Malawi Stock Exchange listed Bank launched the campaign in July this year, which has made strides in the second half of the year by sharing stories of Malawian entrepreneurs in Malawi.<\/p>\n

One such story is that of Rose Chisowa, a commercial farmer inspiring women and youth in Msundwe, Lilongwe with agribusiness mentorship. The other entrepreneur is Ted Kwelepeta, a passionate entrepreneur who started manufacturing construction equipment to support the local industry.<\/p>\n

In a statement, NBM Chief Executive Officer Macfussy Kawawa said the brand campaign gives hope to those who feel like they cannot achieve anything at the same time celebrating those that have given everything to bring out change.<\/p>\n

\u201cWe at National Bank of Malawi plc believe that all things are possible if we embrace our inner excellence, by conceiving and believing in our dreams and ideas, which is why we have chosen to stride strong and \u2018Inspire Greatness\u2019 for that is when we can do and achieve more,\u201d said Kawawa.<\/p>\n

\u201cWe are certain that inside everyone, there is an inner fire that can fuel their aspirations. It doesn\u2019t matter their background or what they do. Whatever it is they set out to do, we know they can achieve it,\u201d he added. NBM plc Marketing and Corporate Affairs Manager Akossa Hiwa, all content for this campaign was created locally.<\/p>\n

Said Hiwa: \u201cWe have operated in Malawi for a very long time. We attribute our growth and success to support from our stakeholders here in Malawi and further acknowledge that this country is home to great talent and a determined workforce.\u201d<\/p>\n

\u201cTherefore, all videos and imagery for this campaign were developed and executed by Malawian creatives or models. We also worked with Producer Tapps Bandawe to create a theme song for this campaign titled \u2018Feel the Greatness\u2019 which features established and up and coming Malawian artists such as \u2018Sir\u2019 Lucius Banda, Ethel Kamwedo Banda, Piksy, Hayze Engola, Saint the Realest, E-Word (Mkanamwano), Ritta, Lilia, Con BLUE and Richard MP.\u201d<\/p>\n

\u201cAs an institution that provides financial solutions to help Malawians in different segments realize their ambitions, this campaign underscores our commitment to remaining the Bank that helps build the Nation,\u201d said Hiwa.<\/p>\n

\u201cGreatness isn\u2019t meant to be understood, it is meant to be felt. That energy should then be transmitted between people by inspiring and spreading positivity that allows us to overcome obstacles and take control of our lives and dreams,\u201d said Hayze Engola, one of the artists featured in \u2018Feel the greatness\u2019 song who is also founder of KNQR lifestyle brand. The song is currently available on online streaming platforms together with a captivating video on Youtube.<\/p>\n

For More News And Analysis About Malawi<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Malawi. The bank of the nation, National Bank of Malawi (NBM) has expressed excitement with the exciting progress of its marketing campaign dubbed \u2018Inspire Greatness\u2019. The campaign talks of how one can \u2018Inspire Greatness\u2019 and remain motivated to pursue dreams, by tapping into their inner excellence. The Malawi Stock Exchange listed Bank launched […]<\/p>\n","protected":false},"author":84,"featured_media":41501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,7,12],"tags":[233,371,234],"class_list":["post-41502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-head-lines","category-policy","tag-africa-press","tag-africa-press-malawi","tag-malawi"],"yoast_head":"\nInspires Greatness campaign impact excites NBM - Malawi<\/title>\n<meta name=\"description\" content=\"The bank of the nation, National Bank of Malawi (NBM) has expressed excitement with the exciting progress of its marketi ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/malawi\/all-news\/inspires-greatness-campaign-impact-excites-nbm\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspires Greatness campaign impact excites NBM\" \/>\n<meta property=\"og:description\" content=\"The bank of the nation, National Bank of Malawi (NBM) has expressed excitement with the exciting progress of its marketi ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/malawi\/all-news\/inspires-greatness-campaign-impact-excites-nbm\" \/>\n<meta property=\"og:site_name\" content=\"Malawi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-24T22:28:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-25T10:28:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/02\/postQueueImg_1677265234.75.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/inspires-greatness-campaign-impact-excites-nbm#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/inspires-greatness-campaign-impact-excites-nbm\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Inspires Greatness campaign impact excites NBM\",\"datePublished\":\"2023-02-24T22:28:12+00:00\",\"dateModified\":\"2023-02-25T10:28:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/inspires-greatness-campaign-impact-excites-nbm\"},\"wordCount\":502,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/inspires-greatness-campaign-impact-excites-nbm#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/02\/postQueueImg_1677265234.75.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Malawi\",\"Malawi\"],\"articleSection\":[\"all news\",\"head lines\",\"policy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/malawi\/all-news\/inspires-greatness-campaign-impact-excites-nbm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/inspires-greatness-campaign-impact-excites-nbm\",\"url\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/inspires-greatness-campaign-impact-excites-nbm\",\"name\":\"Inspires Greatness campaign impact excites NBM - 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