{"id":43698,"date":"2023-03-28T22:22:17","date_gmt":"2023-03-28T22:22:17","guid":{"rendered":"https:\/\/www.africa-press.net\/malawi\/all-news\/slamming-big-formula-milk-companies-who-scientist-calls-for-swift-clampdown-to-protect-nursing-mothers"},"modified":"2023-03-28T22:22:17","modified_gmt":"2023-03-28T22:22:17","slug":"slamming-big-formula-milk-companies-who-scientist-calls-for-swift-clampdown-to-protect-nursing-mothers","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/malawi\/all-news\/slamming-big-formula-milk-companies-who-scientist-calls-for-swift-clampdown-to-protect-nursing-mothers","title":{"rendered":"Slamming \u2018big formula milk companies\u2019, WHO scientist calls for swift clampdown to protect nursing mothers"},"content":{"rendered":"

Africa-Press – Malawi. <\/strong><\/span>This new research highlights the vast economic and political power of the big formula milk companies,<\/b> as well as serious public policy failures<\/b> that prevent millions of women from breastfeeding their children,\u201d said Nigel Rollins, one of the authors of a series on the $55 billion-a-year industry and their marketing \u201cplaybooks\u201d, published in the peer-reviewed medical journal The Lancet.<\/p>\n

\u201cActions are needed across different areas of society<\/b> to better support mothers to breastfeed for as long as they want, alongside efforts to tackle exploitative formula milk marketing once and for all,\u201d he added.<\/p>\n

650 million lack \u2018maternity protection\u2019<\/b><\/p>\n

The three-paper series recommends much greater support for breastfeeding within healthcare and social protection systems, including guaranteeing sufficient paid maternity leave.<\/p>\n

Currently, around 650 million women lack adequate maternity protections<\/b>, the papers noted.<\/p>\n

Written by a group of doctors and scientists, the series examines how formula marketing tactics undermine breastfeeding<\/b> and target parents, health professionals and politicians, and how feeding practices, women\u2019s rights and health outcomes, are determined by power imbalances and political and economic structures.<\/p>\n

\u201cBreastfeeding is not the sole responsibility of women and requires collective societal approaches<\/b> that take gender inequities into consideration,\u201d the authors wrote. Indeed, reviews from 2016 to 2021 and country-based case studies indicate that breastfeeding practices can be improved rapidly through multi-level and multi-component interventions.<\/p>\n

Dairy lobbyists\u2019 misleading claims<\/b><\/p>\n

The World Health Assembly has already addressed the decades-long challenge of questionable marketing practices among infant formula producers. In 1981, it developed the International Code of Marketing of Breast-milk Substitutes, following an investigative report on Nestle\u2019s targeted marketing in low and middle-income countries in the 1970s.<\/p>\n

The new series stated that misleading marketing claims and strategic lobbying from the dairy and formula milk industries add to the challenges parents face.<\/p>\n

Such claims as suggesting that formula alleviates fussiness, can help with colic, and prolongs nighttime sleep, are only increasing parents\u2019 anxiety, the papers stated.<\/p>\n

Linda Richter, of the University of the Witwatersrand, South Africa and series co-author, said the formula milk industry uses \u201cpoor science\u201d <\/b>to suggest, with little supporting evidence, that their products are \u201csolutions to common infant health and developmental challenges\u201d.<\/p>\n

This marketing technique \u201cclearly violates the 1981 Code<\/b>, which says labels should not idealize the use of formula to sell more product,\u201d she added.<\/p>\n

Breastfeeding\u2019s immense benefits<\/b><\/p>\n

WHO recommends exclusively breastfeeding infants for at least six months. The practice provides immense benefits to babies and young children, from reducing infection risks to lowering rates of obesity and chronic diseases later in life.<\/p>\n

However, globally, only around half of newborns are put to the breast within the first hour <\/b>of life.<\/p>\n

\u00a9 UNICEF\/Gwenn Dubourthoumieu A mother breastfeeds her baby at a child health centre in Kinshasa, in the Democratic Republic of the Congo.<\/p>\n

Corporations exploit lack of support<\/b><\/p>\n

At a time when less than half of newborns are breastfed, as per WHO guidelines, the series explains how the industry\u2019s marketing exploits the lack of support for the practice by governments and society<\/b>.<\/p>\n

The tactics also misuse gender politics to sell its products, framing breastfeeding advocacy as a \u201cmoralistic judgment\u201d<\/b> while presenting milk formula as a \u201cconvenient and empowering solution\u201d for working mothers, the authors found.<\/p>\n

Politicizing breastmilk<\/b><\/p>\n

Drawing attention to the power of the milk formula industry to influence national political decisions, the series stated that the companies also interfere with international regulatory processes. For instance, the dairy and formula milk industries have established a network of unaccountable trade associations that lobby against policy measures to protect breastfeeding or control the quality of infant formula.<\/p>\n

In the face of those pressures on parents, the series\u2019 authors made several recommendations; among them was a need for broader actions across workplaces, healthcare, governments, and communities, to effectively support women who want to breastfeed. They also called for formal recognition of the contribution of women\u2019s unpaid care work to national development.<\/p>\n

Set of recommendations<\/b><\/p>\n

Series co-author Rafael Pe\u0301rez-Escamilla, of the Yale School of Public Health, highlighted other critical steps. \u201cGiven the immense benefits of breastfeeding to their families and national development, women who wish to breastfeed need to be much better supported so that they can meet their breastfeeding goals,\u201d he said.<\/p>\n

\u201cA large expansion in health professional training on breastfeeding, as well as statutory paid maternity leave and other protections are vital.\u201d<\/p>\n

For More News And Analysis About Malawi<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Malawi. This new research highlights the vast economic and political power of the big formula milk companies, as well as serious public policy failures that prevent millions of women from breastfeeding their children,\u201d said Nigel Rollins, one of the authors of a series on the $55 billion-a-year industry and their marketing \u201cplaybooks\u201d, published […]<\/p>\n","protected":false},"author":84,"featured_media":43696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[233,371,234],"class_list":["post-43698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-files","tag-africa-press","tag-africa-press-malawi","tag-malawi"],"yoast_head":"\nSlamming \u2018big formula milk companies\u2019, WHO scientist calls for swift clampdown to protect nursing mothers - Malawi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/malawi\/all-news\/slamming-big-formula-milk-companies-who-scientist-calls-for-swift-clampdown-to-protect-nursing-mothers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slamming \u2018big formula milk companies\u2019, WHO scientist calls for swift clampdown to protect nursing mothers\" \/>\n<meta property=\"og:description\" content=\"Africa-Press – Malawi. 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