{"id":45501,"date":"2023-07-11T20:02:39","date_gmt":"2023-07-11T20:02:39","guid":{"rendered":"https:\/\/www.africa-press.net\/malawi\/all-news\/nbm-in-new-independence-campaign"},"modified":"2023-07-11T20:11:44","modified_gmt":"2023-07-11T20:11:44","slug":"nbm-in-new-independence-campaign","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/malawi\/all-news\/nbm-in-new-independence-campaign","title":{"rendered":"NBM in new independence campaign"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Malawi. <\/strong><\/span>After successfully celebrating Independence Day with various initiatives last year, National Bank of Malawi (NBM) plc returns to celebrate this year\u2019s 59 years of independence with a new campaign for customers and staff.<\/p>\n<p>NBM Marketing and Corporate Affairs Manager, Akossa Hiwa said in an interview that the campaign will run on three dimensions, namely the customer engagement, social media engagement, and staff participation and interaction, as people honour the country\u2019s heritage, reflect on the struggles, and sacrifices of their ancestors, and celebrate the freedom and independence they enjoy today.<\/p>\n<p>Explained Hiwa: \u201cWith a series of trivia questions spanning Malawi\u2019s history and culture, National Bank of Malawi will reward those who demonstrate exceptional knowledge and celebrate the nation\u2019s progress.<\/p>\n<p>\u201cThe Bank will make an official announcement about the upcoming trivia event, which will also include the theme song and an indication that some of the trivia questions will be developed from the theme song. This will help to create a memorable experience that fosters the sense of pride and patriotism among customers.\u201d<\/p>\n<p>\u201cThe Bank also seeks to educate and remind customers about Malawi\u2019s journey to independence, significant historical events, and notable national figures. The trivia and accompanying information will provide customers with interesting facts and stories allowing them to appreciate, recall, and celebrate the country\u2019s rich heritage,\u201d added Hiwa.<\/p>\n<p>According to Hiwa, the other dimensions which are customer and staff engagement, will involve the Bank providing gifts to random customers in selected Service Centres and at ATMs led by the Executive Management and employees.<\/p>\n<p>\u201cWe seek to engage with and get feedback from our customers on service delivery and other pain points. This is in line with our strategic intent of growing our customer base significantly by December 2027.<\/p>\n<p>\u201cA few customers will have their branded gifts personally delivered to them by NBM Plc Brand Ambassadors or employees who will move from office to office. Selection criteria for this includes usage of Digital Platforms as well as length of time that customer accounts have been operational,\u201d said Hiwa.<\/p>\n<p>Winners of the trivia questions will take home K100, 000 for each correct answer they give.<\/p>\n<p>Last year, NBM also conducted online trivia, apart from the flag hoisting, donning National attire, and putting on a fashion show parade for internal engagement.<\/p>\n<p><strong>For More News And Analysis About <a href=\"https:\/\/www.africa-press.net\/malawi\">Malawi<\/a> Follow <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Malawi. After successfully celebrating Independence Day with various initiatives last year, National Bank of Malawi (NBM) plc returns to celebrate this year\u2019s 59 years of independence with a new campaign for customers and staff. NBM Marketing and Corporate Affairs Manager, Akossa Hiwa said in an interview that the campaign will run on three [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":45500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[233,371,234],"class_list":["post-45501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-community","tag-africa-press","tag-africa-press-malawi","tag-malawi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NBM in new independence campaign - Malawi<\/title>\n<meta name=\"description\" content=\"After successfully celebrating Independence Day with various initiatives last year, National Bank of Malawi (NBM) plc re ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/malawi\/all-news\/nbm-in-new-independence-campaign\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBM in new independence campaign\" \/>\n<meta property=\"og:description\" content=\"After successfully celebrating Independence Day with various initiatives last year, National Bank of Malawi (NBM) plc re ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/malawi\/all-news\/nbm-in-new-independence-campaign\" \/>\n<meta property=\"og:site_name\" content=\"Malawi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-11T20:02:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-11T20:11:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/07\/sm_1689090091.939428.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/nbm-in-new-independence-campaign#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/nbm-in-new-independence-campaign\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"NBM in new independence campaign\",\"datePublished\":\"2023-07-11T20:02:39+00:00\",\"dateModified\":\"2023-07-11T20:11:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/nbm-in-new-independence-campaign\"},\"wordCount\":398,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/nbm-in-new-independence-campaign#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/07\/sm_1689090091.939428.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Malawi\",\"Malawi\"],\"articleSection\":[\"all news\",\"community\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/malawi\/all-news\/nbm-in-new-independence-campaign#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/nbm-in-new-independence-campaign\",\"url\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/nbm-in-new-independence-campaign\",\"name\":\"NBM in new independence campaign - 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