{"id":45790,"date":"2023-07-17T17:05:43","date_gmt":"2023-07-17T17:05:43","guid":{"rendered":"https:\/\/www.africa-press.net\/malawi\/?p=45790"},"modified":"2023-07-17T11:28:32","modified_gmt":"2023-07-17T11:28:32","slug":"twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover","title":{"rendered":"Twitter loses nearly half advertising revenue since Elon Musk takeover"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Malawi. <\/strong><\/span>Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44 billion (\u00a333.6bn) last October, its owner has revealed.<\/p>\n<p>He said the company had not seen the increase in receipts that had been expected in June, but added that July was a \u201cbit more promising. \u201d<br \/>\nMr Musk sacked about half of Twitter\u2019s 7,500 staff when he took over in 2022 in a effort to cut costs.<\/p>\n<p>Rival app Threads now has 150 million users, according to some estimates. Its in-built connection to Instagram automatically gives the Meta-designed platform access to a potential two billion users.<\/p>\n<p>Meanwhile, its competitor is struggling under a heavy debt load. Cash flow remains negative, Mr Musk said at the weekend, although the billionaire did not put a time frame on the 50% drop in ad revenue.<\/p>\n<p>In a tweet he said: \u201cNeed to reach positive cash flow before we have the luxury of anything else. \u201d<br \/>\nAfter laying off thousands of employees and cutting cloud service bills, Mr Musk said Twitter was on track to post $3bn (\u00a32.29bn) in revenue in 2023, down from $5.1bn (\u00a33.89bn) in 2021.<\/p>\n<p>The development is the latest sign the aggressive cost-cutting measures have not been enough to ignite a return of advertisers who fled after changes to its content moderation rules. That is despite an interview the former CEO gave to the BBC in April in which he suggested that most had returned to the site.<\/p>\n<p><strong>For More News And Analysis About <a href=\"https:\/\/www.africa-press.net\/malawi\">Malawi<\/a> Follow <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Malawi. Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44 billion (\u00a333.6bn) last October, its owner has revealed. He said the company had not seen the increase in receipts that had been expected in June, but added that July was a \u201cbit more promising. [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":45789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,371,234],"class_list":["post-45790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-malawi","tag-malawi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Twitter loses nearly half advertising revenue since Elon Musk takeover - Malawi<\/title>\n<meta name=\"description\" content=\"Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44 billion (\u00a333.6bn) last ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter loses nearly half advertising revenue since Elon Musk takeover\" \/>\n<meta property=\"og:description\" content=\"Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44 billion (\u00a333.6bn) last ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover\" \/>\n<meta property=\"og:site_name\" content=\"Malawi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-17T17:05:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/07\/sm_1689576930.143316.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"976\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Twitter loses nearly half advertising revenue since Elon Musk takeover\",\"datePublished\":\"2023-07-17T17:05:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover\"},\"wordCount\":259,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/07\/sm_1689576930.143316.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Malawi\",\"Malawi\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover\",\"url\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover\",\"name\":\"Twitter loses nearly half advertising revenue since Elon Musk takeover - Malawi\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/07\/sm_1689576930.143316.jpg\",\"datePublished\":\"2023-07-17T17:05:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44 billion (\u00a333.6bn) last ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/07\/sm_1689576930.143316.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/07\/sm_1689576930.143316.jpg\",\"width\":976,\"height\":549,\"caption\":\"Twitter loses nearly half advertising revenue since Elon Musk takeover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/malawi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Twitter loses nearly half advertising revenue since Elon Musk takeover\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/#website\",\"url\":\"https:\/\/www.africa-press.net\/malawi\/\",\"name\":\"Malawi\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/malawi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Twitter loses nearly half advertising revenue since Elon Musk takeover - Malawi","description":"Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44 billion (\u00a333.6bn) last ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover","og_locale":"en_US","og_type":"article","og_title":"Twitter loses nearly half advertising revenue since Elon Musk takeover","og_description":"Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44 billion (\u00a333.6bn) last ...","og_url":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover","og_site_name":"Malawi","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2023-07-17T17:05:43+00:00","og_image":[{"width":976,"height":549,"url":"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/07\/sm_1689576930.143316.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/malawi\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Twitter loses nearly half advertising revenue since Elon Musk takeover","datePublished":"2023-07-17T17:05:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover"},"wordCount":259,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/07\/sm_1689576930.143316.jpg","keywords":["Africa Press","Africa Press-Malawi","Malawi"],"articleSection":["all news","miscellaneous"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover","url":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover","name":"Twitter loses nearly half advertising revenue since Elon Musk takeover - Malawi","isPartOf":{"@id":"https:\/\/www.africa-press.net\/malawi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/07\/sm_1689576930.143316.jpg","datePublished":"2023-07-17T17:05:43+00:00","author":{"@id":"https:\/\/www.africa-press.net\/malawi\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44 billion (\u00a333.6bn) last ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#primaryimage","url":"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/07\/sm_1689576930.143316.jpg","contentUrl":"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2023\/07\/sm_1689576930.143316.jpg","width":976,"height":549,"caption":"Twitter loses nearly half advertising revenue since Elon Musk takeover"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/malawi\/all-news\/twitter-loses-nearly-half-advertising-revenue-since-elon-musk-takeover#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/malawi\/"},{"@type":"ListItem","position":2,"name":"Twitter loses nearly half advertising revenue since Elon Musk takeover"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/malawi\/#website","url":"https:\/\/www.africa-press.net\/malawi\/","name":"Malawi","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/malawi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/malawi\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/malawi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/malawi\/wp-json\/wp\/v2\/posts\/45790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/malawi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/malawi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/malawi\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/malawi\/wp-json\/wp\/v2\/comments?post=45790"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/malawi\/wp-json\/wp\/v2\/posts\/45790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/malawi\/wp-json\/wp\/v2\/media\/45789"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/malawi\/wp-json\/wp\/v2\/media?parent=45790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/malawi\/wp-json\/wp\/v2\/categories?post=45790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/malawi\/wp-json\/wp\/v2\/tags?post=45790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}