{"id":7617,"date":"2021-10-12T23:48:27","date_gmt":"2021-10-12T23:48:27","guid":{"rendered":"https:\/\/www.africa-press.net\/malawi\/all-news\/nissan-celebrates-navaras-launch-into-africa"},"modified":"2021-10-13T00:04:53","modified_gmt":"2021-10-13T00:04:53","slug":"nissan-celebrates-navaras-launch-into-africa","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/malawi\/all-news\/nissan-celebrates-navaras-launch-into-africa","title":{"rendered":"Nissan celebrates Navara\u2019s launch into Africa"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong><a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a> &#8211; <a href=\"https:\/\/www.africa-press.net\/malawi\">Malawi<\/a>. <\/strong><\/span>Nissan\u2019s all new Navara has been shipped into Africa, completing the latest milestone in a journey that began earlier this year with the start of production for the vehicle in the company\u2019s Africa\u2019s LCV manufacturing hub in Rosslyn, outside Pretoria, in South Africa.<\/p>\n<p>The vehicle, which is the toughest vehicle that Nissan has ever made, is packed with Nissan Intelligent Motoring features yet built to withstand severity level 56, an in-house metric which describes the most extreme driving conditions in the world \u2013 a standard which applies to many countries in the continent.<\/p>\n<p>Addressing selected senior South African and Pan African journalists at a function in Hartbeespoort in South Africa\u2019s North West province this week to show off the Nissan Navara family range and its capabilities, Nissan Africa managing director Mike Whitfield, said the company was committed to building on its 60-year heritage on the continent by bringing a vehicle made in Africa for Africa to Africa while working with governments who wanted to create their own sustainable automotive industries.<\/p>\n<p>\u201cAfrica is the last automotive frontier,\u201d he said, \u201cwith a motorisation rate of 42 vehicles per 1 000 people, against the global average of 182. India with a similar population and GDP per capita sold 4.4-million vehicles in 2018, as against Africa\u2019s 1.3-million.<\/p>\n<p>\u201cAn African automotive industry could sell 5-million vehicles a year by 2050, but most of all could be the greatest catalyst for the implementation of the African Continental Free Trade Agreement, signed in January this year, which will create the largest trading bloc in the world.\u201d<\/p>\n<p>Nissan\u2019s sales director for Sub Saharan Africa Hide Kuwayama agreed, saying Nissan Africa was very excited about the progress of Ghana\u2019s first ever Nissan assembly plant which will be the most modern and most advanced in West Africa when it goes into production early next year.<\/p>\n<p>\u201cSub Saharan Africa has four of the fastest growing economies in the world this year. The greatest challenge is the grey market, where 80% of the fleet of vehicles on the continent are imported second hand and are not designed for African conditions.<\/p>\n<p>\u201cOur all new Nissan Navara, the best we have ever made, is literally built of more: it hasn\u2019t just been tropicalised, it has a reinforced chassis, the suspension is different and the roll over angle is the best in the market.<\/p>\n<p>Nissan marketing director Stefan Haasbroek said the design of the all new Navara had focused on four pillars: rugged and tough, utterly capable; value for money with high levels of safety across all models; Nissan\u2019s legendary smart technology; and, exceptional drive comfort.<\/p>\n<p>\u201cWe recognised that the Navara will be bought both by fleets and by individuals so this is a vehicle that is as useful working on the road during the week as it is for relaxing at the weekend. It was designed to appeal as much to the man on the building site as it is for the high-flying corporate mom doing the sports run with her kids and living her best life. It literally is built of more.\u201d<\/p>\n<p>Nissan Motor Company invested R3-billion to upgrade the Rosslyn plant to become the home of the all new Navara, said Nissan South Africa managing director Kabelo Rabotho, creating jobs, extending the life of the plant and meeting an ambitious 40% local content at the start of production with higher levels in future.<\/p>\n<p>Nissan has the unique distinction of all OEMs on the continent of having an assembly plant in South Africa and one in Egypt. It was the first mover in West Africa, when it began assembling in Nigeria in 2013, with Ghana now due to begin production early next year.<\/p>\n<p>\u201cWith three regional general managers to focus on East, West and Central Africa, the company is well placed to create mobility solutions for Africa, by Africans in Africa,\u201d said Whitfield, \u201cdeveloping local talent and creating jobs and wealth and make the 21st Century, the African Century.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Malawi. Nissan\u2019s all new Navara has been shipped into Africa, completing the latest milestone in a journey that began earlier this year with the start of production for the vehicle in the company\u2019s Africa\u2019s LCV manufacturing hub in Rosslyn, outside Pretoria, in South Africa. The vehicle, which is the toughest vehicle that Nissan [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":7616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[367,233,371,234,1971],"class_list":["post-7617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-africa","tag-africa-press","tag-africa-press-malawi","tag-malawi","tag-vehicles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nissan celebrates Navara\u2019s launch into Africa - Malawi<\/title>\n<meta name=\"description\" content=\"Nissan\u2019s all new Navara has been shipped into Africa, completing the latest milestone in a journey that began earlier th ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/malawi\/all-news\/nissan-celebrates-navaras-launch-into-africa\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nissan celebrates Navara\u2019s launch into Africa\" \/>\n<meta property=\"og:description\" content=\"Nissan\u2019s all new Navara has been shipped into Africa, completing the latest milestone in a journey that began earlier th ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/malawi\/all-news\/nissan-celebrates-navaras-launch-into-africa\" \/>\n<meta property=\"og:site_name\" content=\"Malawi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T23:48:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-13T00:04:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2021\/10\/img-616622853d617.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/nissan-celebrates-navaras-launch-into-africa#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/nissan-celebrates-navaras-launch-into-africa\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Nissan celebrates Navara\u2019s launch into Africa\",\"datePublished\":\"2021-10-12T23:48:27+00:00\",\"dateModified\":\"2021-10-13T00:04:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/nissan-celebrates-navaras-launch-into-africa\"},\"wordCount\":665,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/nissan-celebrates-navaras-launch-into-africa#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/malawi\/sites\/36\/2021\/10\/img-616622853d617.jpg\",\"keywords\":[\"Africa\",\"Africa Press\",\"Africa Press-Malawi\",\"Malawi\",\"Vehicles\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/malawi\/all-news\/nissan-celebrates-navaras-launch-into-africa#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/nissan-celebrates-navaras-launch-into-africa\",\"url\":\"https:\/\/www.africa-press.net\/malawi\/all-news\/nissan-celebrates-navaras-launch-into-africa\",\"name\":\"Nissan celebrates Navara\u2019s launch into Africa - 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