{"id":10358,"date":"2022-02-12T11:51:19","date_gmt":"2022-02-12T11:51:19","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/after-ugandas-first-movie-premiered-on-netflix-director-ali-has-lessons-for-peers"},"modified":"2022-02-12T12:29:35","modified_gmt":"2022-02-12T12:29:35","slug":"after-ugandas-first-movie-premiered-on-netflix-director-ali-has-lessons-for-peers","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/after-ugandas-first-movie-premiered-on-netflix-director-ali-has-lessons-for-peers","title":{"rendered":"After Uganda\u2019s first movie premiered on Netflix, director Ali has lessons for peers"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>Uganda\u2019s first movie, \u2018The Girl in the Yellow Jumper\u2019, premiered on Netflix on 26 December. The movie is about a man who escapes a hostage situation and returns home with a story to tell.<\/p>\n

Its director, Loukman Ali, who wasn\u2019t known beyond the boundaries of the film industry in Uganda, explains to The Africa Report how he made it to Netflix and offers lessons for colleagues in the industry across the region.<\/p>\n

When Ali was conceptualising the 80-minute movie in 2019, his dream was to produce the best film in the world. When the actual work started, however, he found it hard to turn his dream into reality because of financial constraints.<\/p>\n

The movie was completed in early 2020, but its premiere in Kampala \u2013 scheduled for April of that year \u2013 was disrupted by the pandemic. With the pandemic raging, Loukman made a trailer for the movie, which he circulated widely on social media.<\/p>\n

Luckily, someone at Netflix watched the trailer and contacted him with the delightful news that they were interested in it. Perhaps one of the many initiatives that the video streaming company is using to win subscribers on the continent.<\/p>\n

Targeting the African audience Since its arrival on the continent in 2016, Netflix has been on the hunt for subscribers from within Africa\u2019s 1.2bn population.<\/p>\n

In 2018, Netflix introduced new Mobile and Mobile+ plans for African subscribers, priced much lower than what audiences from other continents pay. In September 2021, it launched a free plan that allows people to watch Netflix ad-free on Android mobile phones in Kenya.<\/p>\n

Seeking to bring more African films to its platform, Netflix and UNESCO inked a partnership last year that will see the launch of an innovative short film competition dubbed \u2018African Folktales, Reimagined\u2019.<\/p>\n

Six winners from across sub-Saharan Africa will be trained and mentored by industry professionals. They will also get a $75,000 production budget to create short films that will premiere on Netflix in 2022.<\/p>\n

In August 2021, Digital TV Research \u2013 a London-based research firm \u2013 forecasted that subscription video on demand (SVOD) would reach 5.11m at the end of the year, with Netflix accounting for 51% of subscribers.<\/p>\n

The firm says subscription numbers will reach 15m in 2026, but the share of the market attributed to Netflix will decrease to 39%. Criticism, praise Some Ugandans have applauded The Girl in the Yellow Jumper saying it is a monumental achievement for a local movie to make it to Netflix.<\/p>\n

However, there are critics who insist that the movie isn\u2019t good enough for Netflix. When people watch these movies, they will be like, I like the place where this movie was shot\u2026 But if they stop us from shooting from some of those nice places, we are going to shoot in the slums and that is what the outside world will know about Uganda.<\/p>\n

Ali agrees that his critics aren\u2019t wrong given that it was his first movie. \u201cWhat they don\u2019t like about the movie, also I don\u2019t like it,\u201d he says. In 2021, Ali made two short movies \u2013 Sixteen rounds and The blind date \u2013 and he invites his critics to watch them on YouTube to see the improvements that he\u2019s making.<\/p>\n

Lessons learnt, lessons for peers Ali tells The Africa Report that he realised global video streaming platforms prefer entertainment movies, rather than those centred on morality tales, which are what\u2019s common in Uganda\u2019s film industry.<\/p>\n

Filmmakers aspiring to have their movies premier on Netflix, Ali says, should produce better movies than him and ones that can attract viewership from across the region.<\/p>\n

\u201cThe movie needs to be regional. Kenyans should be able to watch it, Ugandans should be able to watch it and many other viewers,\u201d he says.<\/p>\n

\u201cIt shouldn\u2019t be a movie specifically for Ugandans [so] that if you\u2019re not [\u2026] Ugandan, you can\u2019t relate.<\/p>\n

\u201d Ali signed a non-disclosure agreement, but he says Netflix is a big deal in terms of pay. Still, he is cognisant of the fact that the video streaming company didn\u2019t pay him much money because the Ugandan market is slim.<\/p>\n

However, depending on how his movie performs, they may start paying more money and taking more movies from Uganda in the coming years. \u201cDepending on how many Ugandans watch the movie, it will create an impression in the algorithms of Netflix.<\/p>\n

They will know that Ugandans actually have [the] internet and they watch movies,\u201d he says. Message to the government The Girl in The Yellow Jumper was largely shot in slums.<\/p>\n

Ali urges the Uganda government to let film producers make use of beautiful sceneries, such as national parks and game reserves. He believes that this can be one way of attracting tourists.<\/p>\n

\u201cWhen people watch these movies, they will be like, I like the place where this movie was shot,\u201d he says.<\/p>\n

\u201cBut if they stop us from shooting from some of those nice places, we are going to shoot in the slums and that is what the outside world will know about Uganda.<\/p>\n

\u201d Before the pandemic, Uganda was earning more than $1.6bn in revenue from the tourism sector, which was about 7% of the GDP. The revenue has since gone down by 75%.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. Uganda\u2019s first movie, \u2018The Girl in the Yellow Jumper\u2019, premiered on Netflix on 26 December. The movie is about a man who escapes a hostage situation and returns home with a story to tell. Its director, Loukman Ali, who wasn\u2019t known beyond the boundaries of the film industry in Uganda, explains to […]<\/p>\n","protected":false},"author":84,"featured_media":10357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,9,16],"tags":[233,245,241,1697],"class_list":["post-10358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-miscellaneous","category-twitter","tag-africa-press","tag-africa-press-mauritius","tag-mauritius","tag-movie"],"yoast_head":"\nAfter Uganda\u2019s first movie premiered on Netflix, director Ali has lessons for peers - Mauritius<\/title>\n<meta name=\"description\" content=\"Uganda\u2019s first movie, \u2018The Girl in the Yellow Jumper\u2019, premiered on Netflix on 26 December. 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