{"id":18728,"date":"2022-07-28T07:58:20","date_gmt":"2022-07-28T07:58:20","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/bollywood-and-its-global-impact"},"modified":"2022-07-28T09:29:32","modified_gmt":"2022-07-28T09:29:32","slug":"bollywood-and-its-global-impact","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/bollywood-and-its-global-impact","title":{"rendered":"Bollywood and Its Global Impact"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>India\u2019s film industry, popularly known as Bollywood, is the largest in the world, with production of films in more than 20 languages going up to over 2000 films annually.<\/p>\n

The Economic Diplomacy Division of the Indian Ministry of External Affairs estimates its valuation in 2018 at around US$2.5 billion, and that is expected to grow to US$3.2 billion by 2023.
\nThe yearn for Bollywood, it says, is not recent. \u2018Dharti Ke Lal\u2019 was the first Indian film to have a commercial release overseas. It was released in the Soviet Union in 1949.
\n\u2018Aan\u2019, was the first Indian film to have a worldwide release in 1952.
\nWith subtitles in 17 languages, the film was released in 28 countries and earned big revenue overseas. Decades hence, Indian films continue to pull crowds around the world.<\/p>\n

Movies like \u2018Mughal-e-Azam\u2019, \u2018Guide\u2019, \u2018Sholay\u2019, \u2018Dilwale Dulhania Le Jayenge\u2019, \u2018Kabhi Khushi Kabhie Gham\u2019 to more recent films like \u2018Dangal\u2019 and \u2018Uri\u2019 reflect the aspirations of an evolving society.
\nBut more than its global outreach and commercial success, Bollywood\u2019s impact on the lives of Indians and more across the world, especially its diaspora as well as its role as ambassador of India\u2019s soft power have been tremendous. This is what Dr Ouma Seebaluck has attempted to explore in her book \u2018Bollywood and Its Global Impact\u2019 launched recently.<\/p>\n

Describing herself as the grand-daughter of an Indentured labourer, born and bred in Mauritius, Ouma says she as well as most of her friends looked up to India for inspiration in every sphere of life: \u2018Our main contact with the country of our forefathers was rare (during our growing up years), and our main link with \u2018Mother India was through films. I grew up in Mauritius with Hindi movies and Hindi songs\u2026 Indian films forged my identity and indeed to some extent that of Mauritius itself. \u2019<\/p>\n

A personally rewarding experience for Ouma, \u2018Bollywood and Its Global Impact\u2019 poignantly captures, as Dr Salman Ayaz puts it, \u2018the multifaceted phenomenon and global force that is Bollywood\u2026 it provides the reader with the critical insight needed to understand the relationship between Bollywood and the diaspora, its burgeoning economic and touristic appeal outside of India\u2019.
\nOuma has worked as an airline executive for over 25 years, following which she went on to do a PhD in International Studies at JMI University, New Delhi.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. India\u2019s film industry, popularly known as Bollywood, is the largest in the world, with production of films in more than 20 languages going up to over 2000 films annually. The Economic Diplomacy Division of the Indian Ministry of External Affairs estimates its valuation in 2018 at around US$2.5 billion, and that is […]<\/p>\n","protected":false},"author":84,"featured_media":18727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,9,16],"tags":[233,245,2194,241],"class_list":["post-18728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-miscellaneous","category-twitter","tag-africa-press","tag-africa-press-mauritius","tag-bollywood","tag-mauritius"],"yoast_head":"\nBollywood and Its Global Impact - Mauritius<\/title>\n<meta name=\"description\" content=\"India\u2019s film industry, popularly known as Bollywood, is the largest in the world, with production of films in more than ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/bollywood-and-its-global-impact\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bollywood and Its Global Impact\" \/>\n<meta property=\"og:description\" content=\"India\u2019s film industry, popularly known as Bollywood, is the largest in the world, with production of films in more than ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/bollywood-and-its-global-impact\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-28T07:58:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-28T09:29:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2022\/07\/postQueueImg_4-62e256e47e36b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"388\" \/>\n\t<meta property=\"og:image:height\" content=\"291\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/bollywood-and-its-global-impact#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/bollywood-and-its-global-impact\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Bollywood and Its Global Impact\",\"datePublished\":\"2022-07-28T07:58:20+00:00\",\"dateModified\":\"2022-07-28T09:29:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/bollywood-and-its-global-impact\"},\"wordCount\":399,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/bollywood-and-its-global-impact#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2022\/07\/postQueueImg_4-62e256e47e36b.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mauritius\",\"Bollywood\",\"Mauritius\"],\"articleSection\":[\"all news\",\"homepage-english\",\"miscellaneous\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/bollywood-and-its-global-impact#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/bollywood-and-its-global-impact\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/bollywood-and-its-global-impact\",\"name\":\"Bollywood and Its Global Impact - 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