{"id":22302,"date":"2022-11-10T09:20:40","date_gmt":"2022-11-10T09:20:40","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-to-lose-magic-with-blue-tick-fee-says-ex-exec-2"},"modified":"2022-11-10T09:33:52","modified_gmt":"2022-11-10T09:33:52","slug":"twitter-to-lose-magic-with-blue-tick-fee-says-ex-exec-2","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-to-lose-magic-with-blue-tick-fee-says-ex-exec-2","title":{"rendered":"Twitter to lose magic with blue tick fee, says ex exec"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>Charging $8 (\u00a37) a month for a Twitter blue tick and other bonus features will make the social-media platform lose its \u201cmagic\u201d, a former executive has said.<\/p>\n

Currently, all users around the world had equal voices on the platform, former global communications head Brandon Borrman told BBC News. But selling verification and higher visibility would \u201cstratify\u201d Twitter.<\/p>\n

And he felt \u201ccurious and worried\u201d about what the platform\u2019s new owner, Elon Musk, might do to drive revenue. Fewer adverts \u201cIf charging for the blue tick was the fairest way to do it, I think Twitter probably would have done it a while ago,\u201d Mr Borrman told BBC News.<\/p>\n

And he questioned how Twitter could justify asking people to pay to stay on an \u201cequal playing field\u201d with other users. In addition to the blue Verified badge, those who pay could have their tweets promoted more widely and see fewer adverts, Mr Musk has suggested.<\/p>\n

\u201cIt\u2019s great for people who have money and want to spend money on having their voice amplified,\u201d Brandon Borrman said.<\/p>\n

\u201c$8 might seem like nothing to a lot of people \u2013 but it\u2019s quite substantial for most people around the world.<\/p>\n

\u201d Core problem Mr Musk has tweeted of his plan: \u201cWe need to pay the bills somehow. \u201d<\/p>\n

Regarded as influential, Twitter is where celebrities, politicians and world leaders share their views \u2013 and ordinary individuals can respond directly to them.<\/p>\n

But the company has not made a profit in several years, while its core user base of about 300 million per month has remained fairly static. And Mr Borrman acknowledged it needed to change in order to grow.<\/p>\n

Its core problem was many of those who tried it did not stay, he said. \u201cYou have to convince them that they\u2019ll get something out of it that they don\u2019t already by seeing tweets embedded in newspapers and television coverage all over the world.<\/p>\n

\u201d Some Twitter users have been threatening to delete their accounts in protest at the new leadership.<\/p>\n

But Mr Borrman said there remained no credible alternative, despite smaller rival Mastadon claiming to have registered thousands of new accounts since Mr Musk\u2019s purchase was completed.<\/p>\n

\u201cThey\u2019re just not consumer or user friendly,\u201d he said.<\/p>\n

Twitter founder Jack Dorsey is working on a social-network concept called Bluesky \u2013 but little is known about when that might launch or what it might look like.<\/p>\n

Mr Dorsey has also retained his stake in Twitter \u2013 worth about $1bn \u2013 and has been supportive of Mr Musk, describing him as \u201cthe singular solution I trust\u201d to run the company.<\/p>\n

\u2018Wait-and-see mode\u2019<\/p>\n

Mr Borrman, who left Twitter in June 2021, after three and a half years, and now works at the not-for-profit web organisation Mozilla, said he was pleased to have gone before Mr Musk arrived on the scene.<\/p>\n

Still in touch with friends and colleagues from the company, he said the atmosphere within its headquarters was now \u201ctense\u201d. \u201cElon obviously has a particular way he likes to manage and approach things that\u2019s quite different from the way Twitter has been managed in the past,\u201d he said.<\/p>\n

\u201cThere\u2019s a lot of people who are in \u2018wait-and-see\u2019 mode.
\n\u2018Solid strategy\u2019 Unconfirmed reports suggest Mr Musk is considering firing thousands of staff.<\/p>\n

Twitter was one of many companies \u201cprobably bigger than they need to be right now\u201d thanks to a Silicon Valley mentality of attracting and retaining technology talent, Mr Borrman said.<\/p>\n

\u201cTech moves in cycles that are radically different than oil and gas, automotive, other forms of manufacturing, so having that staff on hand can actually be very beneficial to you and accelerating your growth,\u201d he said.<\/p>\n

\u201cTwitter was in a pretty good position going into 2022.<\/p>\n

\u201cI was really excited to see what that team was going to do going forward.<\/p>\n

\u201cIt\u2019s disappointing that they weren\u2019t able to actually execute on what I think for was a pretty solid strategy.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. Charging $8 (\u00a37) a month for a Twitter blue tick and other bonus features will make the social-media platform lose its \u201cmagic\u201d, a former executive has said. Currently, all users around the world had equal voices on the platform, former global communications head Brandon Borrman told BBC News. But selling verification and […]<\/p>\n","protected":false},"author":84,"featured_media":22301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,245,241,2008],"class_list":["post-22302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-mauritius","tag-mauritius","tag-twitter"],"yoast_head":"\nTwitter to lose magic with blue tick fee, says ex exec - Mauritius<\/title>\n<meta name=\"description\" content=\"Charging $8 (\u00a37) a month for a Twitter blue tick and other bonus features will make the social-media platform lose its \u201c ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-to-lose-magic-with-blue-tick-fee-says-ex-exec-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter to lose magic with blue tick fee, says ex exec\" \/>\n<meta property=\"og:description\" content=\"Charging $8 (\u00a37) a month for a Twitter blue tick and other bonus features will make the social-media platform lose its \u201c ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-to-lose-magic-with-blue-tick-fee-says-ex-exec-2\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-10T09:20:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T09:33:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2022\/11\/postQueueImg_23-636cc56eebbff.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"976\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-to-lose-magic-with-blue-tick-fee-says-ex-exec-2#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-to-lose-magic-with-blue-tick-fee-says-ex-exec-2\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Twitter to lose magic with blue tick fee, says ex exec\",\"datePublished\":\"2022-11-10T09:20:40+00:00\",\"dateModified\":\"2022-11-10T09:33:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-to-lose-magic-with-blue-tick-fee-says-ex-exec-2\"},\"wordCount\":671,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-to-lose-magic-with-blue-tick-fee-says-ex-exec-2#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2022\/11\/postQueueImg_23-636cc56eebbff.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mauritius\",\"Mauritius\",\"Twitter\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-to-lose-magic-with-blue-tick-fee-says-ex-exec-2#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-to-lose-magic-with-blue-tick-fee-says-ex-exec-2\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-to-lose-magic-with-blue-tick-fee-says-ex-exec-2\",\"name\":\"Twitter to lose magic with blue tick fee, says ex exec - 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