{"id":22908,"date":"2022-11-25T10:14:36","date_gmt":"2022-11-25T10:14:36","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/mercedes-benz-to-introduce-acceleration-subscription-fee"},"modified":"2022-11-25T10:30:24","modified_gmt":"2022-11-25T10:30:24","slug":"mercedes-benz-to-introduce-acceleration-subscription-fee","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/mercedes-benz-to-introduce-acceleration-subscription-fee","title":{"rendered":"Mercedes-Benz to introduce acceleration subscription fee"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>Mercedes-Benz is to offer an online subscription service in the US to make its electric cars speed up quicker. For an annual cost of $1,200 (\u00a3991) excluding tax, the company will enable some of its vehicles to accelerate from 0-60mph a second faster.<\/p>\n

It comes after rival manufacturer BMW offered a subscription feature earlier this year \u2013 for heated seats. Mercedes has confirmed that it currently does not plan to introduce \u201cAcceleration Increase\u201d in the UK.<\/p>\n

It will be available for purchase in the US on the Mercedes-EQ EQE 350 and EQS 450 vehicles, as well as their SUV counterparts. According to the Mercedes US online store, the feature \u201celectronically increases\u201d the output of the car\u2019s motor, as well as the torque.<\/p>\n

All told, it estimates this amounts to a 20-24% increase in output, allowing a Mercedes-EQ 350 SUV to accelerate from 0-60mph in about 5.2 seconds, as opposed to 6.2 seconds without the subscription.<\/p>\n

\u2018Consumer backlash\u2019<\/p>\n

Jack McKeown, Association of Scottish Motoring Writers president and motoring editor of the Courier newspaper, in Dundee, said Mercedes\u2019s new feature was \u201cunsurprising but dispiriting\u201d.<\/p>\n

\u201cWhen you pay a monthly subscription for a phone or for broadband, you\u2019re paying for the company to supply and maintain a data network,\u201d he said.<\/p>\n

\u201cMercedes is asking you to pay for hardware it has already installed in the car \u2013 and which it presumably already made a profit margin on when you bought the car.<\/p>\n

\u201cTrying to leverage even more profit out of subscription services is a worrying trend and I hope there is a consumer backlash against it.<\/p>\n

\u201d<\/p>\n

\u2018Coming soon\u2019 In July, BMW faced a backlash when it announced customers could pay \u00a325 per month to unlock heated seats and steering wheels in their cars. And in December 2021, Toyota announced it would charge some drivers $8 per month to remotely start their cars using a key fob.<\/p>\n

In 2019, Tesla introduced \u201cAcceleration Boost\u201d, which makes its Model 3 vehicles accelerate from 0-60mph half a second faster for a one-time fee of $2,000. The Acceleration Increase subscription is listed as \u201ccoming soon\u201d on the US Mercedes storefront, with no exact date given for its release.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. Mercedes-Benz is to offer an online subscription service in the US to make its electric cars speed up quicker. For an annual cost of $1,200 (\u00a3991) excluding tax, the company will enable some of its vehicles to accelerate from 0-60mph a second faster. It comes after rival manufacturer BMW offered a subscription […]<\/p>\n","protected":false},"author":84,"featured_media":22907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,245,241,2281],"class_list":["post-22908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-mauritius","tag-mauritius","tag-mercedes"],"yoast_head":"\nMercedes-Benz to introduce acceleration subscription fee - Mauritius<\/title>\n<meta name=\"description\" content=\"Mercedes-Benz is to offer an online subscription service in the US to make its electric cars speed up quicker. 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