{"id":27954,"date":"2023-04-02T10:00:21","date_gmt":"2023-04-02T10:00:21","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/from-bemobile-to-bbs-stubborn-refusal-to-learn"},"modified":"2023-04-02T10:27:03","modified_gmt":"2023-04-02T10:27:03","slug":"from-bemobile-to-bbs-stubborn-refusal-to-learn","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/from-bemobile-to-bbs-stubborn-refusal-to-learn","title":{"rendered":"From BeMobile to BBS: stubborn refusal to learn"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>When BeMobile, a subsidiary of the Botswana Telecommunications Company, revealed its logo more than a decade ago, the sharp-eyed and worldly quickly noticed a similarity between the logo and that of another telecommunications company thousands of nautical miles away.<\/p>\n

The usually eloquent people in BTC\u2019s public relations department were tongue-tied and couldn\u2019t give a credible reason to explain why their logo was so strikingly similar to that of a Russian company headquartered in Moscow.<\/p>\n

The BeMobile saga should have been a lesson for not just local designers but organisations as well that certain professional mischief that was possible in the last century is now impossible.<\/p>\n

Unfortunately, that has not been the case. When Botswana celebrated its golden jubilee of independence in 2016, BOT50, the national celebrations organising committee, revealed a logo that at first looked impressive to the unwitting.<\/p>\n

However, it was soon revealed that the logo looked exactly like one Jamaica had used when it celebrated its own golden jubilee of independence. One accepts that a designer in Botswana can make a design similar to that made by another designer in another part of the world.<\/p>\n

However, when the designs are for companies that do the same thing or for a similar project, that is too much of a coincidence. Just this past week, the Botswana Building Society, which is being transformed into a commercial bank, revealed a new logo that has been developed as part of what is obviously a costly rebranding exercise.<\/p>\n

No sooner had press published the new logo on its Facebook page than some readers made their own revelation: that the logo looked exactly like that of Birmingham Bond, a bonded warehouse operator in Birmingham, United Kingdom.<\/p>\n

In its defence, BBS said that the logo was actually used by many more institutions. Indeed, a guides company in Washington state in the United States uses the same logo.<\/p>\n

That other organisations use the new BBS logo should have been all the more reason the bank developed a completely new logo that illustrates the uniqueness companies always tout about themselves.<\/p>\n

The Botswana Housing Corporation has done something even more dramatic: it plagiarised a maintenance policy of a US public housing authority. The policy is, to a large extent, a replica of one that was developed by the Minneapolis Public Housing Authority.<\/p>\n

The authors, Cut and Paste, even copied the Americanisms used in the policy when Botswana officially uses British English. Whether these cases represent plagiarism or not, there is a cost element and exposure to legal risk. In the case of BeMobile, an expatriate consultant was reportedly paid millions of pula for his services.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. When BeMobile, a subsidiary of the Botswana Telecommunications Company, revealed its logo more than a decade ago, the sharp-eyed and worldly quickly noticed a similarity between the logo and that of another telecommunications company thousands of nautical miles away. The usually eloquent people in BTC\u2019s public relations department were tongue-tied and couldn\u2019t […]<\/p>\n","protected":false},"author":84,"featured_media":27953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,245,2418,241],"class_list":["post-27954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-mauritius","tag-bemobile","tag-mauritius"],"yoast_head":"\nFrom BeMobile to BBS: stubborn refusal to learn - Mauritius<\/title>\n<meta name=\"description\" content=\"When BeMobile, a subsidiary of the Botswana Telecommunications Company, revealed its logo more than a decade ago, the sh ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/from-bemobile-to-bbs-stubborn-refusal-to-learn\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From BeMobile to BBS: stubborn refusal to learn\" \/>\n<meta property=\"og:description\" content=\"When BeMobile, a subsidiary of the Botswana Telecommunications Company, revealed its logo more than a decade ago, the sh ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/from-bemobile-to-bbs-stubborn-refusal-to-learn\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-02T10:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-02T10:27:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/04\/postQueueImg_1680413528.61.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/from-bemobile-to-bbs-stubborn-refusal-to-learn#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/from-bemobile-to-bbs-stubborn-refusal-to-learn\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"From BeMobile to BBS: stubborn refusal to learn\",\"datePublished\":\"2023-04-02T10:00:21+00:00\",\"dateModified\":\"2023-04-02T10:27:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/from-bemobile-to-bbs-stubborn-refusal-to-learn\"},\"wordCount\":458,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/from-bemobile-to-bbs-stubborn-refusal-to-learn#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/04\/postQueueImg_1680413528.61.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mauritius\",\"BeMobile\",\"Mauritius\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/from-bemobile-to-bbs-stubborn-refusal-to-learn#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/from-bemobile-to-bbs-stubborn-refusal-to-learn\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/from-bemobile-to-bbs-stubborn-refusal-to-learn\",\"name\":\"From BeMobile to BBS: stubborn refusal to learn - 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