{"id":28067,"date":"2023-04-05T17:37:28","date_gmt":"2023-04-05T17:37:28","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/chromepay-makelab-oka-israeli-tech-start-ups-betting-on-africa"},"modified":"2023-04-05T18:36:35","modified_gmt":"2023-04-05T18:36:35","slug":"chromepay-makelab-oka-israeli-tech-start-ups-betting-on-africa","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/chromepay-makelab-oka-israeli-tech-start-ups-betting-on-africa","title":{"rendered":"Chromepay, Makelab, Oka: Israeli tech start-ups betting on Africa"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span><\/a>Israel and its private sector are trying to make a place for themselves in finance, agriculture and health.<\/p>\n

Meet the founders of three start-ups who are on their way to doing just that. One in three unicorns \u2013 start-ups valued at more than $1bn \u2013 in the world are Israeli.<\/p>\n

With exceptional high-tech know-how in finance, agriculture and health, Israel and its private sector are trying to make a place for themselves in Africa.<\/p>\n

We meet the founders of three Israeli start-ups who have gone to develop their concepts on the continent. 25-year-old Gabriel Saunyama is on a mission.<\/p>\n

This Zimbabwean, who arrived in Israel in 2017 to join his family, has set himself the goal of facilitating financial inclusion for Africans. \u201cThis requires three conditions: educating people; having efficient digital tools; and providing reliable identity documents to everyone,\u201d he says.<\/p>\n

Following his experience as a young entrepreneur in Harare, Gabriel decided to focus on this last aspect, as, according to him, \u201cnearly 500 million Africans do not have secure documents\u201c. With his international business degree from Israel in hand, he returned to Africa in 2021.<\/p>\n

From Nigeria, he deployed Chromepay, the brand new application he had just developed in Tel Aviv that allows people to issue identity papers from a mobile phone using a photo and fingerprints.<\/p>\n

Nearly 5,000 people have used its services within the space of eight months. It\u2019s not a sprint, it\u2019s a marathon This test still needs to be transformed on a larger scale, according to Gabriel, who is now turning his attention to the Ethiopian market, which is \u201cmuch less competitive than Nigeria\u201d.<\/p>\n

As relations between Ethiopia and Israel are much more established, Gabriel\u2019s approach has received all the necessary support in terms of financing and establishing contacts with local players, both public and private.<\/p>\n

Chromepay\u2019s creator arrived in Addis Ababa in July 2022. Thanks to a partnership with two Ethiopian banks, it was a great success and in six months nearly 600,000 digital IDs were issued.<\/p>\n

\u201cWe have targeted small-scale farmers to help them access microfinance services,\u201d says Gabriel Saunyama, who knows that there is a long way to go before every Ethiopian has a document.<\/p>\n

\u201cIt\u2019s not a sprint, it\u2019s a marathon,\u201d says the entrepreneur, who is already looking forward to providing children with identity documents, \u201cso that they can benefit from all their country\u2019s school and social services\u201d.<\/p>\n

Although Simon Schwall is French-Luxembourgish, he found his way to Africa in Israel. An HEC Paris graduate, he landed in Tel Aviv in 2016, where he quickly understood the value of starting his own business.<\/p>\n

\u201cMany people start their lives over when they arrive in Israel,\u201d says Schwall, who took advantage of a very dynamic digital environment and a highly developed culture of entrepreneurship, to launch Oko in 2018, \u201cnamed after an Orisha deity\u201d.<\/p>\n

With his large network, he decided to take on the African continent by offering insurance products to local farmers via their mobile phones. After perfecting the application, Oka launched its activities in 2019 in Mali, first in the cotton sector and then expanded to the millet, sorghum and sesame divisions.<\/p>\n

It has been a great success, as 13,000 producers have taken out a policy over the past three years, making Oko the leading agricultural insurance product in the country.<\/p>\n

Even though Israel does not have an official relationship with Bamako, Schwall has still managed to benefit from the Malian government\u2019s expertise and financing.<\/p>\n

On the strength of this success, the 35-year-old entrepreneur contacted the French trader Touton, who specialises in agricultural commodities. At the beginning of 2022, they decided to launch their offer in Co\u0302te d\u2019Ivoire, to secure local producers\u2019 income.<\/p>\n

Their product was extremely popular here as well, as 1,500 cocoa farmers became insured within a few months. As a result, Oko contacted Olam to ask if it could work on other products, such as cotton.<\/p>\n

The Israeli start-up is also interested in coffee growing in Uganda, where it already has just over 800 clients. \u201cWe need 40,000 contracts per country to break even,\u201d says Schwall, who believes the continent has strong potential, especially in Nigeria and Ghana.<\/p>\n

These two countries are the next targets of Oko, whose creator has set himself the goal of reaching one million African policyholders by 2026. Avi Ostfeld is a happy man.<\/p>\n

\u201cIn 1999, I created an online exchange platform service that I sold eight years later to Cisco,\u201d says the Israeli entrepreneur who, since 1999, has not really needed to work.<\/p>\n

At 55, Ostfeld has decided to make the most of his fortune by investing it in new high-tech projects, as he is \u201calways looking for the latest innovations, but not necessarily chasing profits\u201d.<\/p>\n

To support, amongst other things, creation in the high-tech sector, he launched in 2012 his MakeLab concept, an open and participative place, which provides its visitors with the latest technological equipment and the most sought-after expertise free of charge, in the suburbs of Tel-Aviv.<\/p>\n

Conferences, training sessions and workshops are regularly offered to any interested public. It\u2019s a nest that allows a simple idea to grow and develop<\/p>\n

\u201cIt\u2019s a nest that allows a simple idea to grow and develop,\u201d says the businessman, who insists that his association is non-profit and emphasises the community\u2019s creative power.<\/p>\n

The MakeLab community has more than 5,000 members, mainly in Israel, but also in Nigeria, where this new kind of laboratory opened its doors in 2019, as well as in Ghana, where it opened last November.<\/p>\n

They are waiting for Senegal, with which initial contacts have been established in recent months. This concept would not have made it to Africa had it not been for the \u201cthe Nigerian ambassador to Israel\u2019s visit to the MakeLab in Tel Aviv\u201d, says Avi, who will be in Abja in five days.<\/p>\n

He relied on the i-Fair initiative (for Innovation Fellowship for Aspiring Inventors and Researchers), which was launched by the Israeli minister for foreign affairs, to set up his structure in the country.<\/p>\n

An agreement was reached with the Nigerian government to promote a 10-month programme that enabled its participants to transform their ideas into reality in order to better attract potential investors.<\/p>\n

Several projects, notably in agriculture, have already been funded, following US Secretary of State Antony Blinken\u2019s visit to MakeLab at the end of 2021.<\/p>\n

Since then, the concept has continued to spread across the continent, and is supported by Israel\u2019s strong presence in Ghana and the Senegalese government\u2019s very official request.<\/p>\n

Ostfeld is hoping to get the support of other countries on the continent, which he says should not take too long, as there is a lot of enthusiasm on the ground.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. Israel and its private sector are trying to make a place for themselves in finance, agriculture and health. Meet the founders of three start-ups who are on their way to doing just that. One in three unicorns \u2013 start-ups valued at more than $1bn \u2013 in the world are Israeli. With exceptional […]<\/p>\n","protected":false},"author":84,"featured_media":28066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[242,233,245,241],"class_list":["post-28067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-files","tag-africa","tag-africa-press","tag-africa-press-mauritius","tag-mauritius"],"yoast_head":"\nChromepay, Makelab, Oka: Israeli tech start-ups betting on Africa - Mauritius<\/title>\n<meta name=\"description\" content=\"Israel and its private sector are trying to make a place for themselves in finance, agricult ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/chromepay-makelab-oka-israeli-tech-start-ups-betting-on-africa\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chromepay, Makelab, Oka: Israeli tech start-ups betting on Africa\" \/>\n<meta property=\"og:description\" content=\"Israel and its private sector are trying to make a place for themselves in finance, agricult ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/chromepay-makelab-oka-israeli-tech-start-ups-betting-on-africa\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-05T17:37:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-05T18:36:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/04\/postQueueImg_1680700180.92.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/chromepay-makelab-oka-israeli-tech-start-ups-betting-on-africa#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/chromepay-makelab-oka-israeli-tech-start-ups-betting-on-africa\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Chromepay, Makelab, Oka: Israeli tech start-ups betting on Africa\",\"datePublished\":\"2023-04-05T17:37:28+00:00\",\"dateModified\":\"2023-04-05T18:36:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/chromepay-makelab-oka-israeli-tech-start-ups-betting-on-africa\"},\"wordCount\":1125,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/chromepay-makelab-oka-israeli-tech-start-ups-betting-on-africa#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/04\/postQueueImg_1680700180.92.jpg\",\"keywords\":[\"Africa\",\"Africa Press\",\"Africa Press-Mauritius\",\"Mauritius\"],\"articleSection\":[\"all news\",\"files\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/chromepay-makelab-oka-israeli-tech-start-ups-betting-on-africa#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/chromepay-makelab-oka-israeli-tech-start-ups-betting-on-africa\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/chromepay-makelab-oka-israeli-tech-start-ups-betting-on-africa\",\"name\":\"Chromepay, Makelab, Oka: Israeli tech start-ups betting on Africa - 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