{"id":30011,"date":"2023-05-26T12:53:33","date_gmt":"2023-05-26T12:53:33","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome"},"modified":"2023-05-26T13:04:06","modified_gmt":"2023-05-26T13:04:06","slug":"google-to-begin-scrapping-3rd-party-cookies-in-chrome","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome","title":{"rendered":"Google to begin scrapping 3rd party cookies in chrome"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>Google will phase out third-party cookies for 1% of the users of its Chrome browser in the first quarter of 2024, a key step in a plan that will upend how advertisements are targeted on websites.<\/p>\n

The company reiterated its pledge to phase out third-party cookies in Chrome more broadly in the second half of 2024. Cookies are software that help track users as they browse the internet, providing marketers a way to target ads based on a person\u2019s web interests.<\/p>\n

\u201cTo get ready for the web without third-party cookies, it\u2019s important that the ecosystem prepare in advance,\u201d Anthony Chavez, a Google vice president, wrote in a blog post on Thursday announcing the move.<\/p>\n

He said that phasing out the cookies for a small subset of users will \u201csupport developers in conducting real-world experiments that assess the readiness and effectiveness of their products\u201d.<\/p>\n

Chavez said the company\u2019s approach was designed in collaboration with the UK\u2019s Competition and Markets Authority. \u201cWe will continue to address comments made by the CMA as we prepare for third-party cookie deprecation beyond 1% of Chrome users once the CMA has completed its assessment,\u201d he said.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. Google will phase out third-party cookies for 1% of the users of its Chrome browser in the first quarter of 2024, a key step in a plan that will upend how advertisements are targeted on websites. The company reiterated its pledge to phase out third-party cookies in Chrome more broadly in the […]<\/p>\n","protected":false},"author":84,"featured_media":30010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,245,1863,241],"class_list":["post-30011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-mauritius","tag-google","tag-mauritius"],"yoast_head":"\nGoogle to begin scrapping 3rd party cookies in chrome - Mauritius<\/title>\n<meta name=\"description\" content=\"Google will phase out third-party cookies for 1% of the users of its Chrome browser in the first quarter of 2024, a key ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google to begin scrapping 3rd party cookies in chrome\" \/>\n<meta property=\"og:description\" content=\"Google will phase out third-party cookies for 1% of the users of its Chrome browser in the first quarter of 2024, a key ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-26T12:53:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T13:04:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/05\/sm_1685089904.74085.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Google to begin scrapping 3rd party cookies in chrome\",\"datePublished\":\"2023-05-26T12:53:33+00:00\",\"dateModified\":\"2023-05-26T13:04:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome\"},\"wordCount\":211,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/05\/sm_1685089904.74085.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mauritius\",\"Google\",\"Mauritius\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome\",\"name\":\"Google to begin scrapping 3rd party cookies in chrome - 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