{"id":31789,"date":"2023-07-02T13:04:25","date_gmt":"2023-07-02T13:04:25","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/whatsapp-business-exceeds-200-million-monthly-users"},"modified":"2023-07-02T13:16:59","modified_gmt":"2023-07-02T13:16:59","slug":"whatsapp-business-exceeds-200-million-monthly-users","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/whatsapp-business-exceeds-200-million-monthly-users","title":{"rendered":"WhatsApp Business exceeds 200 million monthly users"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>Meta has announced that WhatsApp Business, its app designed specifically for small businesses, has crossed the mark of 200 million monthly active users \u2014 up from 50 million in 2020.<\/p>\n

As the company is pursuing its \u201cyear of efficiency,\u201d it also launched features like easier ad creation and a personalized message service for WhatsApp Business users.<\/p>\n

Mark Zuckerberg is pouring billions into developing a metaverse. In order to offset that, the company is ramping up revenue generation from other avenues such as WhatsApp.<\/p>\n

The Meta-owned chat app said that, starting today, WhatsApp Business users will be able to create \u201cclick-to-WhatsApp\u201d ads without a Facebook account. The company noted that sellers can create, purchase, and publish ads for Facebook and Instagram directly from within the app.<\/p>\n

Last year, during Meta\u2019s Q3 earnings call, Zuckerberg mentioned that \u201cclick-to-WhatsApp\u201d ads surpassed the annual revenue run rate of $1.5 billion with 80% year-on-year growth.<\/p>\n

WhatsApp Business is also adding another paid feature that lets merchants automate the process of sending personalized messages to their customers. The company didn\u2019t share the pricing details, as WhatsApp said it will start testing the feature \u201csoon.<\/p>\n

\u201d The screengrabs shared by the company indicate that businesses will be able to send different messages to different customer lists.<\/p>\n

For instance, a seller can send a discount code to new customers with a purchase button. Image Credits: WhatsApp Over the last few months, Meta has taken concrete steps toward increasing revenue earned through paid messaging.<\/p>\n

In February, it announced changes in the pricing structure and messaging categories on WhatsApp. These categories included utility, authentication (to send one-time passcodes), marketing, and user-initiated service conversations.<\/p>\n

\u201cI shared last quarter that click-to-message ads reached a $10 billion revenue run rate.<\/p>\n

And since then, the number of businesses using our other business messaging service \u2014 paid messaging on WhatsApp \u2014 has grown by 40% quarter-over-quarter,\u201d Zuckerberg said in the Q1 2023 earnings call. Currently, the company doesn\u2019t declare separate revenue for WhatsApp, but clubs it with the \u201cother\u201d category.<\/p>\n

In the quarter ending in March, Meta said that the WhatsApp Business platform had a strong growth in messaging revenue, but it was offset by \u201ca decline in other line items\u201d \u2014 resulting in a 5% dip for the category year-over-year.<\/p>\n

WhatsApp has also taken steps to foster its payments business on the platform. In April, it introduced the ability for users in Brazil to pay merchants through the app.<\/p>\n

A month later, the company introduced similar functionality in Singapore. Earlier this month, WhatsApp launched the channels feature to facilitate broadcast conversations from different organizations. At that time, the company also mentioned that it is exploring ways to integrate payments into channels.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. Meta has announced that WhatsApp Business, its app designed specifically for small businesses, has crossed the mark of 200 million monthly active users \u2014 up from 50 million in 2020. As the company is pursuing its \u201cyear of efficiency,\u201d it also launched features like easier ad creation and a personalized message service […]<\/p>\n","protected":false},"author":84,"featured_media":31788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,245,241,187],"class_list":["post-31789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-mauritius","tag-mauritius","tag-whatsapp"],"yoast_head":"\nWhatsApp Business exceeds 200 million monthly users - Mauritius<\/title>\n<meta name=\"description\" content=\"Meta has announced that WhatsApp Business, its app designed specifically for small businesses, has crossed the mark of 2 ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/whatsapp-business-exceeds-200-million-monthly-users\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp Business exceeds 200 million monthly users\" \/>\n<meta property=\"og:description\" content=\"Meta has announced that WhatsApp Business, its app designed specifically for small businesses, has crossed the mark of 2 ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/whatsapp-business-exceeds-200-million-monthly-users\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-02T13:04:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-02T13:16:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1688287543.974648.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/whatsapp-business-exceeds-200-million-monthly-users#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/whatsapp-business-exceeds-200-million-monthly-users\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"WhatsApp Business exceeds 200 million monthly users\",\"datePublished\":\"2023-07-02T13:04:25+00:00\",\"dateModified\":\"2023-07-02T13:16:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/whatsapp-business-exceeds-200-million-monthly-users\"},\"wordCount\":454,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/whatsapp-business-exceeds-200-million-monthly-users#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1688287543.974648.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mauritius\",\"Mauritius\",\"WhatsApp\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/whatsapp-business-exceeds-200-million-monthly-users#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/whatsapp-business-exceeds-200-million-monthly-users\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/whatsapp-business-exceeds-200-million-monthly-users\",\"name\":\"WhatsApp Business exceeds 200 million monthly users - 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