{"id":32539,"date":"2023-07-21T13:52:19","date_gmt":"2023-07-21T13:52:19","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/developing-markets-to-lead-cross-border-spending-in-ecommerce"},"modified":"2023-07-21T14:03:56","modified_gmt":"2023-07-21T14:03:56","slug":"developing-markets-to-lead-cross-border-spending-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/developing-markets-to-lead-cross-border-spending-in-ecommerce","title":{"rendered":"Developing markets to lead cross-border spending in eCommerce"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>A new study from Juniper Research, the foremost experts in payments, indicates that the value of cross-border eCommerce will exceed $3.3 trillion in 2028, from $1.6 trillion in 2023 and developing markets will be the main driver.<\/p>\n

\u201cWith disposable income rising in developing markets, eCommerce merchants and marketplaces are pivoting towards them,\u201d the report said.<\/p>\n

It noted that given the prevalence of alternative payment methods in developing markets, such as mobile money, cross-border merchants must effectively match consumers\u2019 payment preferences, or they will quickly lose out to better-localised rivals.<\/p>\n

According to the report, cross-border eCommerce transaction values is expected to grow by 107% globally over the next five years, whole domestic domestic eCommerce transaction values grows by 48% over the same period.<\/p>\n

\u201cThis demonstrates that much of the growth in the eCommerce payments market is in the cross-border area. This is due to the rapid expansion of key marketplaces, and how they have differentiated themselves,\u201d it said. The report cited the example of JD.<\/p>\n

com, which provides fast delivery times thanks to its strong logistics network; AliExpress, which offers considerably cheaper goods that offset the longer-than-preferred delivery times for consumers, while Amazon, Rakuten, and Mercado Libre provide value-added services, like streaming and integrated financial services.<\/p>\n

It said marketplaces must offer a differentiated consumer experience to be successful, but must also add value for merchants, in order to sustain rapid growth.<\/p>\n

Social Media-focused Ads Critical The research found that in an increasingly social media-dominated advertising landscape, the leading vendors are effectively marketing directly to consumers.<\/p>\n

\u201cCentral to competing with domestic merchants is appealing to digitally engaged users in a direct way; making social media advertising vital for success,\u201d it said.<\/p>\n

It again cited the example of Temu, which has accompanied launches into new markets such as the UK & US with highly targeted direct advertising to users, fuelling rapid growth.<\/p>\n

The report said cross-border merchants must therefore correctly identify the right social media and digital advertising channels in each market, or risk losing out in the battle for tech-savvy consumers.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. A new study from Juniper Research, the foremost experts in payments, indicates that the value of cross-border eCommerce will exceed $3.3 trillion in 2028, from $1.6 trillion in 2023 and developing markets will be the main driver. \u201cWith disposable income rising in developing markets, eCommerce merchants and marketplaces are pivoting towards them,\u201d […]<\/p>\n","protected":false},"author":84,"featured_media":32538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,245,241,390],"class_list":["post-32539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-mauritius","tag-mauritius","tag-money"],"yoast_head":"\nDeveloping markets to lead cross-border spending in eCommerce - Mauritius<\/title>\n<meta name=\"description\" content=\"A new study from Juniper Research, the foremost experts in payments, indicates that the value of cross-border eCommerce ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/developing-markets-to-lead-cross-border-spending-in-ecommerce\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing markets to lead cross-border spending in eCommerce\" \/>\n<meta property=\"og:description\" content=\"A new study from Juniper Research, the foremost experts in payments, indicates that the value of cross-border eCommerce ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/developing-markets-to-lead-cross-border-spending-in-ecommerce\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-21T13:52:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-21T14:03:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1689935515.999862.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1680\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/developing-markets-to-lead-cross-border-spending-in-ecommerce#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/developing-markets-to-lead-cross-border-spending-in-ecommerce\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Developing markets to lead cross-border spending in eCommerce\",\"datePublished\":\"2023-07-21T13:52:19+00:00\",\"dateModified\":\"2023-07-21T14:03:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/developing-markets-to-lead-cross-border-spending-in-ecommerce\"},\"wordCount\":353,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/developing-markets-to-lead-cross-border-spending-in-ecommerce#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1689935515.999862.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mauritius\",\"Mauritius\",\"Money\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/developing-markets-to-lead-cross-border-spending-in-ecommerce#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/developing-markets-to-lead-cross-border-spending-in-ecommerce\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/developing-markets-to-lead-cross-border-spending-in-ecommerce\",\"name\":\"Developing markets to lead cross-border spending in eCommerce - 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