{"id":32805,"date":"2023-07-28T08:31:51","date_gmt":"2023-07-28T08:31:51","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/zuckerberg-vs-elon-musk-twitter-challenger-threads-struggles-for-traction"},"modified":"2023-07-28T08:52:08","modified_gmt":"2023-07-28T08:52:08","slug":"zuckerberg-vs-elon-musk-twitter-challenger-threads-struggles-for-traction","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/zuckerberg-vs-elon-musk-twitter-challenger-threads-struggles-for-traction","title":{"rendered":"Zuckerberg Vs Elon Musk: Twitter challenger Threads struggles for traction"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>After a wildly successful first few days, Threads popularity has waned in the weeks since Meta launched its challenge to Twitter, which lives on despite its problems, AFP reports.<\/p>\n

The average amount of time people spend on Threads daily has plummeted more than 75 percent since the platform made a rock star debut on July 6, according to data from Sensor Tower, a market analysis firm.<\/p>\n

Threads was quickly billed as a potential death knell for Twitter, a platform that has tumbled into chaos under the leadership of mercurial tycoon Elon Musk.<\/p>\n

The launch saw sign-ups of more than 100 million users in less than five days, smashing the record of AI tool ChatGPT for fastest-growing consumer app and creating relief and excitement amongst early adopters fleeing Twitter.<\/p>\n

\u201cI actually closed down my Twitter account after starting Threads,\u201d said Brooklyn resident Lauren Brose, head of marketing at a tech start-up.<\/p>\n

\u201cI used to love Twitter. After Elon Musk took over Twitter, I found that the entire environment just changed completely. \u201d But weeks later, Threads has since seen a \u201cmaterial decline in new sign-ups,\u201d Sensor Tower said.<\/p>\n

Twitter continues to dominate its space as a platform for online comment and news, and Musk \u201cwould have to completely destroy it\u201d to drive away its audience for good, according to Silicon Valley investor and analyst Jeremiah Owyang.<\/p>\n

Also read: Meta loses more: Zuckerberg takes Threads fight to EU \u201cWill Threads kill Twitter? Absolutely not. It\u2019s just not equivalent,\u201d he said. Threads went live on Apple and Android app stores in 100 countries at its launch, though it is not available in Europe because parent company Meta is unsure how to navigate the European Union\u2019s data privacy legislation.<\/p>\n

Twitter is thought to have around 200 million regular users but it has suffered repeated technical failures since Tesla tycoon Musk bought the platform last year and sacked much of its staff.<\/p>\n

Musk, also the boss of SpaceX, has alienated users by introducing charges for previously free services and allowing banned right-wing accounts back on the platform.<\/p>\n

There is little doubt that Threads had a major leg up compared to other wannabe Twitter alternatives. Several rivals have emerged but most are niche platforms without the capacity to grow at the necessary scale to dethrone Twitter.<\/p>\n

But Meta was able to easily prompt Instagram users to start Threads accounts, tapping into a base of at least a billion users at the image-focused social network.<\/p>\n

Not about news? Threads has a lot to prove, and features to add, to become a formidable Twitter alternative, according to Insider Intelligence analyst Jasmine Enberg. It needs to foster creators to engage users, and to find its own identity separate from Instagram and Twitter, Enberg said.<\/p>\n

\u201cGiven that Twitter is in a state of disarray, the brilliant move that they did was using the existing social graph from Instagram for rapid and seamless adoption,\u201d Owyang said of Threads.<\/p>\n

The downside is that\u2019s not the user base \u201cthat you want to have chats with or to do microblogging,\u201d he added. Instagram users typically engage with the service for images or videos, not commentary or controversy, Owyang noted.<\/p>\n

\u201cIt is a very different crowd on Instagram,\u201d Creative Strategies analyst Carolina Milanesi said of a comparison to Threads.<\/p>\n

Twitter is known as a forum for news and politics, topics that Threads has no interest in spotlighting, according to a recent post by Threads and Instagram boss Adam Mosseri.<\/p>\n

Meanwhile, Twitter is seen as an established home for posts by journalists, celebrities, athletes, politicians and others. Also read: Twitter rival Threads signs up 100 million users in five days<\/p>\n

Another roadblock to Threads growth is that Meta is holding it back from the European Union, Milanesi said. \u201cYou are missing a big chunk of the market,\u201d she said of Threads being absent from the EU.<\/p>\n

Twitter \u2018diaspora\u2019? \u2013 While people frustrated with Musk-owned Twitter are seeking alternatives, no single competitor has established itself as the ideal option.<\/p>\n

Twitter quitters have become a \u201cdiaspora\u201d of sorts, spread across Mastodon, Bluesky, Threads and other platforms in search of a new social media home, Owyang reasoned.<\/p>\n

\u201cMany people have left Twitter, and that will continue,\u201d Owyang said.<\/p>\n

\u201cBut the issue is where are they going? There\u2019s no one centralised place to go.<\/p>\n

\u201d The Threads app has been downloaded more than 184 million times globally since its launch, according to Data. ai Intelligence.<\/p>\n

\u201cBut, the app hasn\u2019t proved to be materially different from Twitter in terms of features\/functionality,\u201d said Sensor Tower senior insights analyst Abe Yousef.<\/p>\n

\u201cWhat should dissuade people from remaining on Twitter, assuming they\u2019re comfortable with Twitter\u2019s content policies?\u201d Yousef added.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. After a wildly successful first few days, Threads popularity has waned in the weeks since Meta launched its challenge to Twitter, which lives on despite its problems, AFP reports. The average amount of time people spend on Threads daily has plummeted more than 75 percent since the platform made a rock star […]<\/p>\n","protected":false},"author":84,"featured_media":32804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,245,241,2008],"class_list":["post-32805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-mauritius","tag-mauritius","tag-twitter"],"yoast_head":"\nZuckerberg Vs Elon Musk: Twitter challenger Threads struggles for traction - Mauritius<\/title>\n<meta name=\"description\" content=\"After a wildly successful first few days, Threads popularity has waned in the weeks since Meta launched its challenge to ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/zuckerberg-vs-elon-musk-twitter-challenger-threads-struggles-for-traction\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zuckerberg Vs Elon Musk: Twitter challenger Threads struggles for traction\" \/>\n<meta property=\"og:description\" content=\"After a wildly successful first few days, Threads popularity has waned in the weeks since Meta launched its challenge to ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/zuckerberg-vs-elon-musk-twitter-challenger-threads-struggles-for-traction\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-28T08:31:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-28T08:52:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1690521628.011433.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/zuckerberg-vs-elon-musk-twitter-challenger-threads-struggles-for-traction#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/zuckerberg-vs-elon-musk-twitter-challenger-threads-struggles-for-traction\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Zuckerberg Vs Elon Musk: Twitter challenger Threads struggles for traction\",\"datePublished\":\"2023-07-28T08:31:51+00:00\",\"dateModified\":\"2023-07-28T08:52:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/zuckerberg-vs-elon-musk-twitter-challenger-threads-struggles-for-traction\"},\"wordCount\":795,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/zuckerberg-vs-elon-musk-twitter-challenger-threads-struggles-for-traction#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1690521628.011433.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mauritius\",\"Mauritius\",\"Twitter\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/zuckerberg-vs-elon-musk-twitter-challenger-threads-struggles-for-traction#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/zuckerberg-vs-elon-musk-twitter-challenger-threads-struggles-for-traction\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/zuckerberg-vs-elon-musk-twitter-challenger-threads-struggles-for-traction\",\"name\":\"Zuckerberg Vs Elon Musk: Twitter challenger Threads struggles for traction - 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